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UNDERU
08-09-2023

The Great Swim Sale at UNDERU

Find yourself a HUGE 50% off all swimwear at UNDERU. That's including all swim shorts, swim briefs, swim trunks, sliders and flip flops with 50% off. This is our biggest sale yet. And this sale is live for the whole of September. But, don't wait around because products with huge savings like this don't tend to stay on the shelf for long. Whether you need new swimwear for now, or if you are pre... Read more

UNDERU
07-09-2023

Baseball Caps & Bucket Hats

We are in the midst of a heatwave here in the UK and it’s safe to say that wearing baseball caps or bucket hats is a priority right now. With temperatures soaring above 30°C it’s definitely hat weather. In fact, without a hat on outside you are bound to get heat stroke! Thus, take a sensible approach and grab yourself a new baseball cap or bucket hat. We have a fantastic range of caps and hats... Read more

UNDERU
06-09-2023

Calvin Klein men's socks

Your favourite socks back in stock! Our Calvin Klein socks are a massive hit. And, with a huge range of cool socks to choose from you can see why they sell out so quick. Calvin Klein men's socks are a great sock drawer filler. And, with styles perfect for every event you can count on these socks to carry you through the entire year. Find subtle logo details throughout and a fabulous colour ran... Read more

UNDERU
05-09-2023

Swimwear Sale

That's right. It's time to talk about our end of Summer sale. Generally, most people have has their Summer holiday by now. Kids are back to school, parents back to work. Thus, our swimwear sale is the perfect opportunity to get ready for your next trip. Or, if you are lucky enough to have a holiday coming up soon then now is definitely the ideal time to buy some new swim shorts, briefs, or tru... Read more

UNDERU
25-08-2023

Ted Baker Accessories

Travelling season makes it the perfect time to talk about our lovely Ted Baker accessories available here at UNDERU. A wonderful collection that is full of great outfit finishers. Like a cherry on top. Generally accessories improve an outfit. Be that practicality or looks-wise, or both. Ted Baker accessories here at UNDERU are the perfect addition to an outfit. In addition, they make a fantast... Read more

UNDERU
24-08-2023

Sportswear Look Book

Did you know that we sell lots of sportswear here at UNDERU? As a company that sells majority underwear and loungewear you may have missed our sporty items within the mix. Therefore, let's take a look at some of our sporty pieces. Generally, perfect for sporting activities throughout the year. Be that the gym, indoor sports, running, and so much more. From performance underwear and socks to pe... Read more

UNDERU
22-08-2023

Diesel Loungewear AW23

Can you believe we are talking about Autumn Winter clothing already? I sure can't. This year has flown by faster than ever before. So, what clothes are we serving you this season? Diesel menswear is one of the first brands to arrive for AW23. Therefore, in this post we will be exploring the start of the new collection by Diesel. A collection involving al your favourite clothing and underwear p... Read more

UNDERU
21-08-2023

MuseARTa Men's Socks

Actual art on your feet. What a phenomenon. MuseARTa men's socks aren't just for men. In fact, they are wearable by anyone as long as your foot fits! Our MuseARTa men's socks are absolutely stunning and each sock features a different piece of famous artwork. However, if you aren't an art fanatic do not worry. You don't need to know the art to love the sock. Thus, in this blog post I will be p... Read more

UNDERU
19-08-2023

Summer Look Book

Here you will find the UNDERU Summer look book for 2023 that you never knew you needed. With a bunch of cool outfit inspiration to get you through the last of Summer looking fantastic. Thus, lets get going. The Ultimate UNDERU Summer Look Book Brand Matching Firstly, the number one look has to be a matching fit. A super easy way to dress to impress. But, with very little effort. No need ... Read more

UNDERU
18-08-2023

HOM Swim Briefs

A new collection alert! HOM men's swim briefs are finally ready to go here at UNDERU. Explore our new range of HOM swim briefs, shorts, and trunks. A style for everyone. With expert HOM craftsmanship and cool new designs, this new collection might become your favourite so far. A Summer holiday is not complete without a pair of swimmers. If you are living in England, you know this Summer has be... Read more

UNDERU
17-08-2023

Paul Smith Men’s Loungewear

Paul Smith men’s loungewear at UNDERU is the perfect choice for winding down after a busy week. Lounge season is fast approaching. Therefore, now is the best time to stock up on some loungewear essentials to get your through the rest of your year. Whether you need some new lounge shorts, lounge joggers, or a new t-shirt, Paul Smith have what you need. Paul Smith is a wonderful English brand th... Read more

UNDERU
15-08-2023

Sloggi Men's Underwear

Basics back in stock. What's better than basics? Everyone needs some essential pieces in their underwear drawer. Classics you can't go wrong with. Here you'll find all our classic Sloggi men’s underwear products that are perfect staples to add to your wardrobe. Is it time to throw out the old and add in the new? So many of us have some tatty items in our wardrobe that we know, deep down, it's ... Read more

UNDERU
14-08-2023

Hype Backpack Comp

Uh oh. Back to school. A time we all used to dread. Let's get prepared this year by exploring the back to school range here at UNDERU.com. A place you may not think to look for kids stuff. But, yes we do a great kids range alongside our menswear. Often we'll even have the boy's version of a man's product so that you can match with your boy. How cute is that? And, read until the end of this blo... Read more

UNDERU
14-08-2023

BOSS Waffle

Waffles are in. And I am not referring to ice cream cones. Although those are in too. We are in Summer after all. The waffle I am referring to is a fabric texture that has taken the world by storm. We are finding it as part of so many brand's collections. As part of summer collections as well as winter. In fact, it's being used on all sorts of products such as jogging bottoms, lounge shorts, b... Read more

UNDERU
11-08-2023

Scotch & Soda Boxer Trunks

Multipack galore. Scotch & Soda have a boastful boxer trunk collection here at UNDERU and is possibly an overlooked brand. So, in this blog post we will be exploring Scotch & Soda as a brand as well as taking a closer look at their boxer trunks multipacks currently available. "Eclectic and modern, our playful designs redefine everyday dressing. We dare to match the unmatchable to d... Read more

UNDERU
10-08-2023

Tommy Hilfiger Men’s Socks Re-Stock

Alert. Altert. Your favourite socks are back in stock. Tommy Hilfiger have a killer range of everyday men’s socks that our customers love. Therefore, it was only right to restock them all. Find below some of our favourite picks from the collection. Although these are all replenishment styles make sure to get there quick as they aren't stuck to the shelves for long! Tommy Hilfiger Men’s Sock... Read more

UNDERU
10-08-2023

Puma Socks

Essential sport socks are booming in popularity. After all, Summer is the best time to wear them. However, they remain popular throughout the year as part of all sorts of daily activities. Such as going to the gym, casual dates out, or indoor sports. They are also great for lounging in the house. Thus, the perfect all rounder sock. Puma socks are a fantastic sock choice for those after a breat... Read more

UNDERU
08-08-2023

BOSS Mix And Match Loungewear

Lounge season is close approaching. In fact, those of you situated in the United Kingdom are already in it. While a lot of the world have been experiencing soaring heat waves, England is drenched in rain and blustery winds. Therefore, lounging is well and truly underway. Lounge wear is the utmost important clothing to stock up on during the year. And, it matters what lounge wear you pick. Trus... Read more

UNDERU
27-07-2023

Lounge Shorts... Does it get better than this?

Can you really go wrong with a lounge short? The answer to that is simple. Yes you can. But, can you really go wrong with lounge shorts from UNDERU? Well, no, no you can't. In this post we're taking a step forward to look at our most favoured lounging shorts for the season. While these shorts are totally a year-round product, now is definitely the time of year where shorts are thriving. Men... Read more

UNDERU
26-07-2023

Emporio Armani Men's Briefs

Can you believe it. Autumn and Winter stock has already started to arrive. Does that mean it's almost Christmas? Eeeeek! Emporio Armani is on their A game as usual. So, what's in this new collection. How does it differ to those previously? And, what Emporio Armani men's briefs and boxers are our favourite picks from the selection so far. With lots more to come it's safe to say that this season... Read more

UNDERU
25-07-2023

SAXX Socks - Protect Your Balls

It's important! The balls of your feet don't know what they're missing. As you may know by now SAXX men's underwear features specially designed technology to give your balls the most elusive comfort possible. Balls of your feet are just as important. Therefore, SAXX, AKA balls experts, set out to develop the most ball friendly socks on the market. Not only will the balls of you feet feel boast... Read more

UNDERU
24-07-2023

Derek Rose Menswear - A Deluxe Collection

Ever felt like you should be living luxury. You see people every day on social media just soaking up the benefits of luxury fashion. So, why not join the club by wearing Derek Rose menswear? Derek Rose is the absolute epitome of luxury fashion. You can genuinely feel and see the difference. While the price tag is hiked up to a premium level, as is the quality. From my perspective, someone wh... Read more

UNDERU
22-07-2023

Sloggi New In

You can't go wrong with basic pants. In fact, they are a staple in every man's wardrobe. Sloggi men's underwear at UNDERU is made up of all your classics. The basic building blocks of a great underwear drawer. What better way to get you through the year than well made underwear in essential colours. Sloggi underwear has just had a restock with all our customer favourite designs. Therefore, wha... Read more

UNDERU
21-07-2023

Happy Socks Single Sock Competition Winners.

Happy socks single socks are the go-to fun sock option around the world. In fact, Happy Socks are our most popular fun socks that we sell. With crazy designs, vibrant colours, and high quality stitching, you can see why. To celebrate National Give Something Away Day this year we held a superb competition. This competition involved giving away 5 Happy Socks single socks to 5 very lucky winners.... Read more

UNDERU
20-07-2023

French Connection Boxers Faves

Known worldwide as FCUK, French Connection finds itself at the top of its game creating classic underwear and clothing styles for men across the globe. French Connection boxers at UNDERU don’t keep on the shelves for very long. In fact, our international customers can't get enough. So let' take a look at our current FCUK men's underwear staples that you really can't go wrong with. And, with o... Read more

UNDERU
19-07-2023

Duchamp Socks | How are socks made?

How are socks made? Do you already know? Has it ever crossed your mind? Well, today we will be exploring the art of making the socks we wear on our feet every day. As well as that, we will be taking a deep dive into Duchamp Socks here at UNDERU. A premium collection of men's socks (women's too if the size fits!) that are covered in gorgeous patterns. Duchamp: The Brand Before we take a loo... Read more

UNDERU
18-07-2023

Dolce & Gabbana Sale

Who doesn't love a sale? Especially when it includes Dolce & Gabbana. With our Summer 2023 sale well underway we must express our excitement for the super saving you'll be making this year. Thus, lets check our our Dolce & Gabbana sale. With stunning products up to 60% off you really won't want to miss this one. What's included in the Dolce & Gabbana sale? Well, the question sh... Read more

UNDERU
10-07-2023

Happy Socks Single Socks | For free?

In case you missed it it is competition time here at UNDERU. National Give Something Away Day is fast approaching. In fact, there is only 5 days to go. Therefore, the closing of our Happy Socks single socks competition is almost coming to an end. So, don't forget to enter before it's too late. Whether you want to win for yourself or win for a loved one, you might as well give it a go. And, wit... Read more

UNDERU
07-07-2023

Versace Swimwear Sale Utterly Luxurious

Dripping in glamour and feeling expensive is a great way to spend your Summer. And, now it's easier than ever with our Versace Sale. Not only does it include premium men's swimwear, but, it also includes men's underwear, loungewear, gym wear, and more. Seriously, what are you waiting for? Go and check it out. This Versace swimwear sale will have you supplied for Summer in no time at all. With ... Read more

UNDERU
05-07-2023

Men's Underwear Multipacks Sale | Feels like a steal

It’s no secret that multipacks are a huge must here at UNDERU. In fact, there is a minute selection of brands we stock that don’t hold multipacks. Why? Because multipacks are convenient, time-saving, money-saving, great for gifting, and packed with variety. Now, with our incredible men’s underwear multipacks sale in place they are worth bragging about that little bit more. We know times are lo... Read more

UNDERU
04-07-2023

DSquared2 Briefs | Get the sexy look.

DSquared2 is one of them brands that focus on bringing sexiness to your wardrobe. And, it's no secret that a great way to look utterly sexy is by wearing a brief. Didn't you see the Pride festival this year? Without lacking in style or quality, DSquared2 bring out excellent fashion collections each year that are dripping in sexiness. From muscle hugging t-shirts to booty lifting men's briefs, ... Read more

UNDERU
03-07-2023

Men's Designer Swimwear Sale | Luxuries for less

Men's designer swimwear can be daunting for some. The price tag is hiked up high. Yes. But for good reason. Our new men's designer swimwear sale here at UNDERU will be the helping hand you need to get those top brands for way less. Whether you are new to buying premium swim shorts or not, our swimwear sale will be your new best friend. Our swimwear collection is extensive and packed with amazi... Read more

UNDERU
30-06-2023

Happy Socks Sock Competition | National Give Something Away Day

Giveaway time! And, what better day to give something away to our customers than National Give Something Away Day. July 15th, it's a day for giving. Held every year on July 15th National Give Something Away Day offers us an opportunity to to give something away. Be that to charity or to a friend. It's a chance to give to those who need it. It teaches us gratitude and helps to lift others up. T... Read more

UNDERU
30-06-2023

Men's Gift Ideas | International Friendship Day

International Friendship Day. A glorious day that started all the way back in 1930 but was actually declared in 2011. A day to celebrate your friends. I'm sure we all appreciate the friends we have in our life. But, how often do we let them know? Today (July 30th) is a day to show your friend why you appreciate them and what better way to do that that a gift? While a message to show appreciati... Read more

UNDERU
29-06-2023

Replay SS23 Menswear | What to wear this Summer.

New-in menswear by Replay. Let's take a look. Replay: The Brand Replay was founded by Claudio Buziol, a brilliant Italian entrepreneur. He saw the word "Replay" on TV during a football match and it fascinated him. So much so that he looked up this word and discovered its meaning - REPLAY gets its name from the concept of  “re-making”, “re-creating” and “re-elaborating”. Thus, this was the ... Read more

UNDERU
28-06-2023

Guess | New-In & Go-To Basics

Guess menswear is a staple in many men's wardrobes out there. It's a brand that's been around for what feels like forever. The Guess fashion brand began when four Moroccan brothers decided to start their very own fashion line in 1980’s California. Into the label they injected sophisticated, understated style and crisp designs, eventually creating one of the most sought-after and internationall... Read more

UNDERU
23-06-2023

Pink Menswear | It's National Pink Day!

Happy National Pink Day! So, today, Friday 23rd June, is a day where people all over the country are celebrating the colour pink. A light shade of red worn and loved by billions of people. People are encouraged to wear something pink today. Some people even go all out with a head to toe pink outfit! However, this day should not be confused with International Day of Pink (April 14th) or with We... Read more

UNDERU
22-06-2023

HOM Underwear Spring Summer 2023

A creative and fun collection as always. Find our new HOM underwear Spring Summer 2023 collection now available at UNDERU. Just by glancing at the HOM collections over the years you can see how it outshines with creativity and variability. You don't find a map of France on your pants by just any brand. This year HOM have carried their excellent approach to fashion throughout this new range and... Read more

UNDERU
22-06-2023

Emporio Armani | Spring Summer 2023

If bold logos are your thing, then Emporio Armani is the brand to be looking at. In fact, it's hard not to look at it this year. Is this the most colourful collection yet? Perhaps. With an outstanding new collection of products you really won't want to miss this. In this blog post I will be exploring the new Emporio Armani Spring/Summer 2023 fashion collection and showing you our top picks for... Read more

UNDERU
20-06-2023

Bucket Hats are where it's at... Get Festival Ready

When I think of festivals there is one thing that stands out in my mind. Other than the extraordinary vibes, mosh pits, and portaloo toilets (yuck). I really just see a field of bucket hats. Bucket hats are the quintessential attire for festivals. When you are at a festival it is like looking through a sea of bucket hats, each bobbing up and down to the beat. With a huge variety of styles and ... Read more

UNDERU
20-06-2023

BOSS Footwear | Why sliders are taking over the world.

For all times of the year our new BOSS footwear collection will be a firm favourite in your collection. It is without question that sliders have taken the world by storm. While you can't go wrong with a classic flip flop, it's safe to say that a slider is the new favourite, worldwide. Whether you are a sock in slider kind of guy or an anti-sock in slider guy, our new BOSS sliders will have you... Read more

UNDERU
16-06-2023

Emporio Armani Boxers | Basics a man can't live without

Underwear creates the base of your wardrobe and the base of your outfit. Therefore, it's essential that the underwear you pick is the best choice for you. Now, there are so many great brands out there offering fantastic underwear. Just take a look at our website and you'll find some amazing options. But, in this post we're are zooming in on a customer favourite. As one of our top-selling brand... Read more

UNDERU
14-06-2023

SAXX Men's Boxer Trunks - Cozy balls... What's more to love?

Undies are like the building blocks of a good day. A bad underwear day almost always equates to a bad day. Why you ask? Because a bad underwear day goes a little like this. You roll out of bed in the morning still delirious from the not-so-long sleep you had last night and hop in the shower. Your slightly more awake self proceeds to open your chaotic underwear drawer only to find that your out... Read more

UNDERU
10-05-2023

Tommy Hilfiger | Want to win?

Tommy Hifiger men's basics for free? Say whaaaat? This kind of competition doesn't come around often. We are super excited to get this competition started. With 4 winners to be drawn, this may be our best one yet. With 4 fantastic men's boxer trunks multipacks up for grabs, you really don't want to miss this. Whether you what to win it for a pal, win it for yourself, or gift it to your hubby, ... Read more

UNDERU
26-04-2023

Hanro SS23 is finally here.

Hanro, globally known for its use of luxurious fabrications, expert designing, and trendy yet timeless styling. From starting up in 1880, it's safe to say that the brand has had lots of experience in its field. In fact, Hanro have proven decade after decade that there's always a chance to make something better. As seen across our seasonal Hanro wear here at UNDERU, it simply just gets better a... Read more

UNDERU
21-04-2023

SAXX Men's Boxers for Free?

How a gentleman treats his balls. Quite honestly, SAXX men's underwear is the best... EVER. And, we've not just saying that. In fact, did you know that SAXX is the most popular underwear company in the whole of North America? Seriously. With the most fantastic technology that is entirely focused on providing your balls with the best experience possible. Generally known as life-changingly good ... Read more

UNDERU
20-04-2023

Calvin Klein SALE | The best steals

Sales sales sales. All these sales but what to pick? In this post I will be hand selecting some of our biggest Calvin Klein sale items. From the best savings to our personal faves. But remember, get these quick or they'll be gone before you know it! In fact, our Calvin Klein sale is so good you simply wont be able to resist. From Calvin Klein men's socks, to CK swimwear, to lounge wear, and ev... Read more

UNDERU
14-04-2023

Lyle & Scott | Win some new undies.

Refresh that underwear drawer this summer with a pair of Lyle & Scott boxers or briefs. Our Lyle & Scott men's underwear will have you feeling fantastic. With a mound of colours and patterns to choose from, what could possibly go wrong? And, to make this dedicated post that little bit more special, make sure to read on to the end for a chance to win a brilliant pack of either Miller ... Read more

UNDERU
04-04-2023

Franks Swimwear | How to Solve the Plastic Problem.

Plastic production and pollution is an extremely hot topic this decade. Now is the time to action change and this is undeniable. Waiting is becoming less of an option every single second. In this post I will be diving into the plastic production industry, how you can make simple changes to help, and why Franks swimwear is a wonderful brand to explore. Franks Swimwear: Why it is relevant...... Read more

UNDERU
24-03-2023

DSquared2 | Want to win a freebie?

Oh yes. It's that wonderful time again. Competition time! On this occasion we are offering our customers a brilliant price of a whopping £100 DSquared2 voucher! But, more on that later. In this post I want to remind you why DSquared2 is worth a try. In fact, I can guarantee that after this read you will be eager to enter this competition! Who are DSquared2? DSquared2 Underwear & Socks ... Read more

UNDERU
21-03-2023

Calvin Klein 1996 - Is this the best collection yet?

Is this the best collection yet? Well that's up to you to decide. The new Calvin Klein 1996 collection offers fantastic designs with old school details. Therefore combining the style of the old and the quality of the now. Boasting an impressive collection of men's underwear and loungewear. Inspired by Calvin Klein's 1996 archival underwear campaign, shot by David Simms, CK 96 is a vibrant logo... Read more

UNDERU
16-03-2023

CK 96 - Bringing back the 90's look with Calvin Klein

A new collection. Bringing the brilliant details of the old, with the fantastic quality of the now. The brand new Calvin Klein 1996 collection from Calvin Klein is now here! Choose from men's Calvin Klein men's underwear including CK 96 boxer trunks, briefs, and boxer briefs. As well as a beautiful collection of essential-wear including t-shirts, joggers, and hoodies. All crafted using a recyc... Read more

UNDERU
14-03-2023

Hugo Boss Sale | Is this the best sale yet?

Our Hugo Boss menswear sale is officially live. What better time to stock up on luxury pieces than now. Whether you want to get some winter steals or get prepared for summer, our Hugo Boss sale will have you covered. And, for an impeccable price. It's not often we put so much Hugo Boss products on sale and so this is really your chance to make the most of it. Hugo Boss Sale at UNDERU Hugo ... Read more

UNDERU
08-03-2023

GANT Sale Now Live | Can you fill your entire wardrobe with one brand?

Winter sales are huge this year. In fact, our sale here at UNDERU is bigger and better than ever. Our Gant menswear sale had styles on sale for up to 60% off. Made up of a brilliant selection of products. There's even enough to cover all parts of your wardrobe! From men's hats and caps, to Gant polo shirts and t-shirts, plus loungewear and underwear, and everything in between. A brilliant bran... Read more

UNDERU
07-03-2023

Men's Swimwear SALE! Get it before it's gone...

In the mood for a bargain? Search no more with our men's swimwear sale now live here at UNDERU. Including all your favourite brands such as Hugo Boss, Calvin Klein, Tommy Hilfiger, Versace, and more. Grab yourself a high quality item from us for a superb price. Now, this is a limited time offer so don't wait too long. Whether you're preparing for summer early or you've got a holiday around the... Read more

UNDERU
22-02-2023

Bjorn Borg Sale Is Now On. Did someone say SALE?

Oh boy do we love a bargain. Especially when it involves wonderful products by Björn Borg. One of our favourite brands here at UNDERU. Known for their creative and colourful approach to sports wear. Find exclusive new deals within our excellent Björn Borg Sale. Whether you're hoping to buy some new underwear for the season, or add to your sporty wardrobe with a Björn Borg men's training top, i... Read more

UNDERU
15-02-2023

BOSS Socks | Multipacks to upgrade your life...

It's never too early to begin your Spring cleaning. You know, sorting out those drawers and cupboards that have accumulated so much stuff over the past year. Tidying, giving away, and selling the things you really don't need. I think it's safe to say that if you haven't used it in over a year, are you really going to use it? This goes for most items in the home. But, especially in your wardrob... Read more

UNDERU
08-02-2023

BOSS Bathrobe | What is the ultimate men's post shower routine?

Stepping into a BOSS bathrobe is the ideal post shower clothing. When you get out of the shower the last thing you want is to be shivering cold for any longer than 10 seconds. So, easily take the stress off your day with a BOSS men's bathrobe. The silky smooth cotton fabrication feels great on the skin. And, it will help you get from A to B without having to worry about other house occupants, ... Read more

UNDERU
01-02-2023

Michael Kors Underwear & Shirts | What are people wearing this Spring?

Okay okay, it may feel a tad early to talk about Spring. But, we have already been receiving tonnes of Spring/Summer collections for 2023. And, that's including the brand new Michael Kors men's underwear, and clothing collection. Therefore, there's no better time than the present to show you it. In our books it's never too early to be prepared for the warmer months. Trust us. You'll blink and ... Read more

UNDERU
20-01-2023

BOSS Boxers. Start this year right with beautifully crafted pants

Designing done effortlessly as always in our huge BOSS boxers collection. A boastful collection by BOSS is not new news but it is always worth a mention. Especially because we have just started stocking our Spring/Summer 2023 range. This new season of BOSS underwear, clothing, and accessories is filled with natural colours that are easy to mix and match. Magnificent BOSS boxers multipacks whe... Read more

UNDERU
19-01-2023

Paul Smith Loungewear & Sleepwear | Pure Luxury

Men that wear Paul Smith get it right. Feeling utterly high class walking around their homes. Their feet covered in colourful stripes that offer a warm hug with every step. Ankles feeling cosy too. Legs kissed with a whisper of premium fabrication as material moves with each step. Upper body completely relaxed with the feeling of soft cotton upon their skin. That's what it feels like to be a P... Read more

UNDERU
18-01-2023

Valentines Day... Is it really that time already?

Valentines Day made easy. This is your ultimate Valentines gifting guide. Whether you are buying for your hubby, your boyfriend, a best friend, or a fling. UNDERU have what it takes to get them the best gift they could dream of. Some people can be really hard to buy for, especially if you want to avoid asking them for a wish list. So, we have presented to you some of our favourite gift ideas w... Read more

UNDERU
17-01-2023

Zegna Underwear New In Collection at UNDERU

Rebranded and excellent. Discover the brand new Zenga underwear collection here at UNDERU. Ermenegildo Zegna, now known as Zegna, has released a fantastic new collection of your favourite styles. All new and improved of course. Are you in need of some staples that will last you a lifetime? Our new Zegna range will have you covered. All of our most popular underwear and t-shirts by Zenga now in... Read more

UNDERU
04-01-2023

Karl Lagerfeld Boxers at UNDERU | Sustainable fabrics make great pants

Brilliantly done basics. Karl Lagerfeld boxers here at UNDERU are a classic example of underwear drawer essentials done really well. Our collection has been perfectly chosen for you. Find Karl Lagerfeld men's boxers and briefs in black, grey, and white, all featuring an eye-catching branded waistband. While I'm pretty sure you have, you don't need to have heard of Karl Lagerfeld to love his cl... Read more

UNDERU
01-01-2023

Versace Men's Boxers | What's new to UNDERU?

Oh yes. It's time for a collection launch! Now that Christmas has passed us and the new year is here. New year new pants? Someone had to say it. Versace men's boxers are on their way to your wardrobes and we could not be more ready! Boastfully bold colours for the new year. Iconic Versace logos of course. Also, fantastic experienced manufacturing. Thus, taking comfortable underwear down the ru... Read more

UNDERU
31-12-2022

MuseARTa Socks | Are they fantastic or foolish?

MuseARTa men and women socks were an absolute hit this Christmas. Was it because they are the perfect gift? Or, was it because they are the perfect treat-yourself purchase? I think both. In fact, I know that each sock is packaged nicely in pristine condition with stunning designs to choose from. So, what's not to love? Some people do not like in-your-face prints. While, others couldn't think o... Read more

UNDERU
30-12-2022

Vivienne Westwood | A fashion icon that will never be forgotten.

The iconic fashion designer Vivienne Westwood has sadly passed away at the age of 81. Vivienne was an English designer behind the brilliant clothing and accessory collections we all adore. The brain behind the gorgeous orb that is now recognised around the world. Worn by a vast sea of people on t-shirts, underwear, jewellery, sits a logo perfectly representing Westwood's anchored position in t... Read more

UNDERU
23-11-2022

Sloggi Underwear - Can you go wrong? Your favourites back in stock now!

Sometimes underwear just has just got to be simple. Quite frankly, I believe most people out there don't think too hard before picking their underwear out. In fact, we know that staple colours such as black, white, grey, and navy, are all customer favourites here at UNDERU. However, of course there is always room for fun prints and vibrant colours in your underwear drawer. But, to be honest cl... Read more

UNDERU
17-11-2022

Happy Socks Socks Calendar 2022 - It's never too early.

"Shhhhh it's too early for Christmas..." Not for us it's not! If like me, you have already started your Christmas shopping, its the perfect time for me to introduce possibly the best Christmas present ever. We've all done the classic chocolate Christmas calendars. And, don't get me wrong, Christmas is not the same without one. However, it's safe to say that fancy Advent Calendars are booming i... Read more

UNDERU
16-11-2022

Duchamp Socks - New To UNDERU

'Tis the season for boot wearing antics. Arguably the most wonderful season for fashion. Envision layering dark colour palettes, and cosy fashion staples. Autumn and Winter is the most incredible time for fashion. Do you agree? Think big coats, long scarves, thick socks. Finished off with your favourite boots that have been hiding away all summer. That's right. Boot season is underway and we a... Read more

UNDERU
11-11-2022

Best Black Friday Men's Underwear

Best Black Friday Men's Underwear. Cyber week is around the corner and it is always the best time of year to grab a bargain. This year more than ever, we are all having to be a little more careful this Christmas - so we have the Best Black Friday Men's Underwear deals, so you don't need to look anywhere else. Each year on Black Friday we launch a code with 20% off all black underwear. This ... Read more

UNDERU
03-11-2022

The Most Comfortable Boxers of 2022

Our Top 5 Most Comfortable Boxers of 2022 Looking for the most comfortable boxers of 2022? Read on! Now the weather has turned it's time to think about keeping everything cosy and in its right place downstairs ;-). We know comfort is the most important factor when we think about men's underwear. Therefore, it seemed only right to dedicate a post to just that; The most comfortable men's ... Read more

UNDERU
26-10-2022

BOSS Underwear: Now with up to 30% off here at UNDERU.com

Our Winter BOSS Underwear has landed on site and it’s chock-full of perfect pieces.  Rich autumnal colours dominate the collection with some millennial pink thrown in for good measure.  Also, BOSS are never shy to flash their logo, and why would they?  Their newly designed logo sits proudly on all their waistbands.  We particularly love the new grid logo 3-pack, that's perfect for everyday wea... Read more

UNDERU
20-10-2022

Diesel Underwear for AW22 at UNDERU.com. Shop the collection now...

The Diesel Underwear AW22 collection has arrived online. A mixture of head-turning brights, proud logos and statement waistbands, mean Diesel AW22 is our favourite yet. Diesel Underwear are always known for their rainbow waistbands and daring sexy styles, but each season they experiment a little more with their cuts and patterns. This season we love the classic design of their boxer trunks, f... Read more

UNDERU
18-10-2022

Skechers Socks

Men's sports socks are THE in thing at the moment. Pulled up all the way over your ankle to show the brand logo and sock design. Paired with sporty shorts and a hoodie for the ultimate gym outfit. Sports socks offer you more than your casual sock. We think this is why they are all the rage right now. As seen all over Instagram and celebrity paparazzi photos, wearing sportswear as loungewear is... Read more

UNDERU
18-10-2022

Designer Men's Slippers with up to 40% off

Looking for men's designer slippers? Look no further than our huge selection from designers such as GANT, Ted Baker, BOSS and Derek Rose. Whether you are looking for moccasins, slip ons or a fur lined cozy pair. We are sure to keep your feet warm this Winter. Men's slippers as a gift this Christmas Men's Slippers are also the perfect gift for the man that has everything. A toasty pair of... Read more

UNDERU
12-10-2022

Michael Kors - Intro

That's right. Michael Kors has finally made its way through our doors here at UNDERU and we couldn't be more excited to show you the new collection. Their shirts are on another level. Expert tailoring and stunning patterns along with those special intricate details. But, more about those later... Michael Kors: The Brand Michael Kors is a world-renowned designer known for his iconic luxury ... Read more

UNDERU
24-09-2022

Jamie Oliver REALLY Loves SAXX!!!

We can't believe it was a year ago that super Chef Jamie Oliver spoke about his love for SAXX. He spoke on the popular podcast "Off Menu" with Ed gamble and James Acaster back in September 2021. During the podcast Jamie began talking about the brand and how he buys them for all his staff members. This story was then picked up by the main stream media and even landed on ITV's Loose Women. ... Read more

UNDERU
21-09-2022

Men's Joop Competition

It's giveaway time! We are extremely excited to be gifting to one of you a men's Joop cardholder. This cardholder is the perfect gift. That's a perfect gift for yourself or a loved one. Joop is a growing brand here at UNDERU. The stunning collection is expanding as we speak. So, it felt right to give away something for you to enjoy for free. Men's Joop Underwear and Clothing - The Brand ... Read more

UNDERU
12-09-2022

Bjorn Borg Men's Underwear for AW2022/23

Worn everyday, boxers are a fundamental piece in every man's wardrobe. We have two main different types of Bjorn Borg Men's Underwear. Here we want to help to choose the best style for you... Bjorn Borg Cotton Stretch Underwear (Essential) Our everyday favourite Bjorn Borg Men's Underwear . An unsung hero with lighter, quality cotton. Excellent comfort and fitting perfectly under whi... Read more

UNDERU
08-09-2022

Calvin Klein Men's Pants for AW22. Now reduced at UNDERU.com!

Calvin Klein AW22 has arrived online... It’s that time of the year when we dust off our satchels and sharpen our pencils and embrace the new season with open arms.  Even after all these years we still find ourselves with that back to school mentality come Autumn, and clearing out our underwear draws has become a seasonal pursuit…enter Calvin Klein Men's Pants. Last weekend while throwing o... Read more

UNDERU
04-09-2022

Armani Men's Underwear AW22 - now reduced!

Our Autumn/Winter stock is arriving online thick and fast.  So over the coming weeks we will be guiding you though each fantastic collection.  Today it’s Emporio Armani men’s underwear… Emporio Armani men’s underwear are always one of the first designers to tap into current trends.  This season their use of logos throughout the collection (by far one of the strongest catwalk trends of AW22).... Read more

UNDERU
04-09-2022

Versace Men's Underwear for AW22 now reduced!

Versace men's underwear is always dramatic, daring and bold.  Their signature baroque print and Medusa logo always stands out from the crowd and is instantly recognisable. There are so many Versace men's underwear highlights this season and we have many classic pieces that are now in our men's underwear sale.  A firm favourite are their classic 3-pack briefs (photographed); they are perfect... Read more

UNDERU
22-08-2022

Men's Designer Underwear Sale

Our huge Men's Designer Underwear Sale has now started. Shop brands like Calvin Klein, Armani, Paul Smith, Hugo Boss and many more. What better time to grab a bargain and splash out on some luxury men’s designer underwear? Think Versace, Armani, Calvin Klein and Hugo Boss - some are even half price off! Classic underwear in our Men's Designer Underwear Sale Probably the best type of inv... Read more

UNDERU
04-08-2022

Love Island Men's Swimwear

It's time for a Love Island Men's Swimwear recap! We mentioned before that we loved the decision to dress contestants in second-hand clothes from ebay. The show were hoping to change viewers shopping habits in a more sustainable way. But, there was still a lot of "fast fashion" brands featured. This is a shame, seen as the show released a statement about sustainability in June. "The BBC said ... Read more

UNDERU
01-08-2022

David Beckham Swimwear: His 2022 Men's Swimwear Wardrobe...

David Beckham Swimwear. Shop his picks here... David is off on his Summer vacation with his wife Victoria and children Romeo and Harper. David has been sporting a selection of designer men's swimwear, including his favourite Versace. David's wife Victoria has been documenting David Beckham Swimwear via her Instagram account this month. We have seen David wearing two of our most popular sty... Read more

UNDERU
28-07-2022

Men's Designer Swimwear for 2022

Our favourite new Men's Designer Swimwear for this season... It looks like another heatwave is on the way in the UK, and here at UNDERU we are taking the opportunity to get our men’s designer swimwear sorted by adding a few new items to our collection. We have something for everyone this season, be your men’s swimwear style classic or contemporary.  These are a few of our favourite pieces…... Read more

UNDERU
20-07-2022

The Essential Men's Designer Swimwear Guide

Whether you’re a beach guy or if you’re more partial to poolside lounging, having swimwear that makes you feel great is essential. We’ve got something to suit every style, but if you need some pointers on how to pick the right suitcase staples for your getaway, our men's designer swimwear guide is a must-read before you jet off this summer. Table of contents: Which swimwear style is right ... Read more

UNDERU
11-07-2022

Top Swimwear Brands for Summer 2022

As the Summer approaches and the weather heats up, you’re probably looking to upgrade your wardrobe. Swimwear is a staple for the summertime, perfect for hot days at home and for keeping cool on holiday.  At UNDERU, we’ve got all the hottest brands trending in men's swimwear 2022. Find an incredible range of huge names you can count on to find the best men's swimwear styles this Summer.  N... Read more

UNDERU
31-05-2022

Lyle & Scott Socks

Lyle & Scott men's socks can are eagerly waiting for your feet. We have a seriously good men's Lyle & Scott socks range ideal for adding variety or volume to your sock draw. Perfect for all-year round. Do your socks look a bit dull? Is it time for a refresh? Lyle & Scott multipack socks are great value for money and look fabulous. The Brand Lyle & Scott is a Scottish knitwe... Read more

UNDERU
31-05-2022

Bjorn Borg Men's T-Shirts

Is there any garment more appropriate for Summer than a t-shirt? Generally, t-shirts are a year-round staple. In fact, they are the most versatile and wearable item in existence. Possibly. Have you ever met a man that doesn't wear a t-shirt? Well, we love t-shirts here at UNDERU. And, it is especially exciting to introduce to you our brand new Bjorn Borg men's t-shirts collection. This new ran... Read more

UNDERU
25-05-2022

Love Island Underwear for 2022

Love Island underwear. It's nearly time to hear those famous words "I've got a text!!" Love Island 2022 is nearly upon us. We love the decision to dress contestants in second-hand clothes from eBay; which the show are hoping will change viewers shopping habits in a more sustainable way. The BBC say "The show had attracted criticism from sustainability advocates for promoting fast fashion... Read more

UNDERU
18-05-2022

MuseARTa Socks

New to UNDERU. Yes, you heard that right. Exciting times. The UNDERU website is proud to introduce a new brand to its collection. We simply cannot wait to share it with you. Wear luxury socks in style with MuseARTa socks. Luxury socks are a growing sector in the luxury fashion industry. If you wear high quality premium clothing on the rest of your body why wouldn't you wear it on your feet. Th... Read more

GANT Boxers for Spring Summer 2022: Refresh your underwear drawer now!

We love GANT Boxers! If you are looking for a grown up yet fun collection; then GANT men's underwear is for you. This season GANT have updated their classic preppy look so it appeals to every age group.  We are lucky enough to have some fantastic pieces of Gant underwear in for SS22 and wanted to show you a few of our favourites… We love GANT's signature cotton stretch boxers with bold ... Read more

UNDERU
12-05-2022

Paul Smith Men's Underwear

Paul Smith Men's Underwear is arriving for SS22 at UNDERU, along with loads of our Spring/Summer collections.  Paul Smith boxers are always a highlight of each season, their gown-up take on men’s underwear  makes them so popular and we always enjoy seeing what each collection holds. First up in our selection is my personal favourite, the Paul Smith iconic multi-stripe boxer trunks.  Their b... Read more

Men’s Swimwear 2022: Top Summer Trends

The Top Men's Summer Swimwear Trends for 2022 Holiday fever is hotting-up as we edge closer to a summer of unrestricted travel, and the prospect of lounging on crystalline shores is more inviting than ever before. It’s time to dust off your suitcase and fill it with the staple pieces of the season — and we’re on hand to help you make your post-pandemic poolside debut your most fashionable yet. ... Read more

UNDERU
26-04-2022

Bjorn Borg Swimwear

Bjorn Borg swimwear will start your summer off right! It’s time to get excited because the all-new Bjorn Borg Spring Summer 2022 collection has arrived. Is it time for a wardrobe refresh? Bjorn Borg know what they are doing across their entire range. Find brand new swim shorts and exciting new underwear. Bjorn Borg men’s swimwear collection for Spring/Summer 2022 As usual, you’ll find a gr... Read more

UNDERU
26-04-2022

Happy Socks Socks SS22

Nothing says Summer is here than our new range of Happy Socks socks! The best word to describe it is outrageous, in your face, and silly. If you are a ride and die fan of Happy Socks you already know their collections are always bursting with colour and fun. We can’t get enough of them. The theme for the new collection is finding beauty in ugly. Have you ever seen a jumper so ugly you just hav... Read more

UNDERU
21-04-2022

Replay Men's T-Shirts

The staple piece for your summer drobe. A Replay t-shirt is the perfect essential. Replay t-shirts are beautifully soft, stylish and long lasting - everything you could want in a t-shirt. Whether you love a logo or hate a logo this t-shirt range has it all. Choose from classic colour ways or jump outside the box with the brighter options. Fit to perfection, Replay men's t-shirts are perfect fo... Read more

UNDERU
31-03-2022

Comfyballs Re-Stock

Your favourite Comfyballs underwear is back in stock. Just in time for Spring. Comfyballs men's underwear is one of those things worth bragging about over and over again. And, that's not just us. Comfyballs customer around the globe just can't keep their mouths shut abolut the truly exceptional feel of this underwear. Whether you're a boxer trunk, or boxer brief kind of man, Comfyballs underwe... Read more

UNDERU
22-03-2022

Happy Socks Gift Box | The ultimate socks gifting guide

Yes. You heard that right. This will be your 101 guide on gifting socks. Undeniably, Happy Socks gift boxes are the ultimate plug when it comes to gifting ease and selection of choices. Plus neat packaging takes a sock gift from a 7 to a 10. Happy Socks Gift Boxes at UNDERU Explore our vast Happy Socks range. Are you the type of person to buy Christmas presents all throughout the year... Read more

UNDERU
10-03-2022

Emporio Armani Briefs

Emporio Armani underwear at UNDERU goes like a flash. We get it restocked. Then, it's like we blink and it's gone again. Our Emporio Armani men's underwear range involves some strong pieces. Of course, it includes a mountain made up of Emporio Armani briefs, boxers, thongs, and jockstraps. All pieces feature the famous Armani branding one way or another. Find bold logos, discrete logos, and ev... Read more

UNDERU
10-03-2022

Paul Smith T-Shirts

A luxury UK based designer worth talking about. Paul Smith t-shirts provide comfort, stretch, and a flattering fit. Designed by experts. Not only will you notice the quality of fabrication, but you'll also notice the attention to detail. Therefore, Paul Smith men's t-shirts deserve a place in your wardrobe. Globally t-shirts are worn and adored during the entire year. This is because they ar... Read more

UNDERU
10-03-2022

French Connection

Find an absolute steal this March with our UNDERU sale. Featuring a mound of French Connection men's boxer trunks. All for an insane value. In fact, every pack is currently a whopping 25% off. Therefore, a pack will offer you 3 designer boxer trunks for just £7 each.. What a steal! French Connection: The Brand Founded in 1972, with the aim of bringing fashionable designer clothing to the... Read more

UNDERU
10-03-2022

Versace Men's Swimwear

With plenty more on the way, Versace men's swimwear at UNDERU is a strong and perfectly luxurious range here at UNDERU. Choose your side. Are you bold, creative, and daringly "out-there". Or are you into a simplistic style. A minimalist approach if you will. Finding beauty in the details. Perhaps you are both. Both are the epitome of luxury when it comes to Versace men's swimwear. Versace do i... Read more

UNDERU
08-03-2022

Puma Swimwear | Re-stocked after popular demand.

Puma men's swimwear at UNDERU is a classic collection that offers you your staples. Spring is well on the way now. Covid has eased up and people are starting to travel again. Whether its a stay-cation or vacation, often swimwear comes in handy. Puma swimwear involves a solid range of men's swim shorts, men's swim briefs, and men's swimming trunks. There is a range of classic colours available ... Read more

UNDERU
08-03-2022

SAXX Boxer Trunks | New-In Spring/Summer 2022 Collection

SAXX have excelled our expectations once again. A brand now collection of exciting prints, bold colours, and never-seen-before designs. Fun. Fun is the word to describe the new SAXX men's boxer trunks collection for Spring/Summer 2022. Find vibrant fruits, food, stripes and everything in between. Literally... SAXX do not mess about when it comes to variety. What makes SAXX boxer trunks worth... Read more

UNDERU
08-03-2022

NEW IN: Tommy Hilfiger Men's Socks. Shop our huge collection...

Tommy Hilfiger Men's Socks are quickly becoming one of our favourite ways to wear the preppy designer. Once socks were just that, socks. Then in the early 2000s, novelty socks became popular. They were adorned with rainbows or animals and showed the world you weren’t a boring type of guy. Then they became somewhat un-cool (were they ever cool?!); more of a “boring Uncle at Christmas” kind of... Read more

UNDERU
08-03-2022

DKNY Underwear | Step up your underwear game!

DKNY underwear is a solid underwear option here at UNDERU. Can you really go wrong with a well priced, well designed and high-end underwear collection? Whether you wear DKNY already or not, their men's underwear will undoubtedly support you throughout daily wear. While our current collection is short and sweet, I'll have you know that more are on the way! The fact that the rest of our collecti... Read more

UNDERU
08-03-2022

Derek Rose | Feel Good Living | A New Collection

Derek Rose Underwear understand that your free time is really important to you. Whether it is time spent alone, or time with friends and family. They want to help you feel good, look good, and make the most of these moments. Understanding and appreciating the value of free time is what Derek Rose called "Feel Good Living". In fact, their brand mission is to design products to enhance these val... Read more

UNDERU
01-03-2022

Calvin Klein Men's Underwear For Spring Summer 2022

You've heard it before and you will hear it again. Calvin Klein take the stage when it comes to everyday fashion. You can't deny that their collections are impeccable. Also, it's not just us that thinks that. Our customers cannot get enough. Calvin Klein might as well have wings. A flyer off the shelves throughout the entire year. Now, for Spring Summer 2022 Calvin Klein have stepped up their ... Read more

UNDERU
01-03-2022

Guess men's t-shirts have arrived for SS22 & they are the best yet...

Guess men's t-shirts for SS22 Hurrah!! It looks like Spring is on its way in the UK which officially means it’s t-shirt weather.  We have a huge selection of men’s t-shirts, so whether your look is surfy or preppy we have something for everyone.  One of our favourite collections is our Guess selection, the bold red and navy look great with jeans and the petite Guess logo adds a certain some... Read more

UNDERU
01-03-2022

Tommy Hilfiger Socks | An absolute classic to "sock" up on...

We've all heard on Tommy Hilfiger. Tommy Hilfiger is one of those staple brands that do what they do with absolute excellence. Throughout their collections you'll see that excellence . Including their socks. Over time we have collected an amazing range of classic Tommy Hilfiger men's socks. As well as Tommy Hilfiger kids socks. Their socks are done well. Do you need a Tommy Hilfiger sock? ... Read more

UNDERU
01-03-2022

BOSS Clothing | Spring/Summer 2022 Collection | Deep Dive

Neutrals are in for spring and we simply can't get enough. Hopefully you are too. Explore a hefty new BOSS clothing, underwear, swimwear and socks collection now. Why pick BOSS clothing? So, this year it is evident that consumers are becoming more and more aware of their impact on the planet and their pocket. What i mean by that is a lot of people are ditching the cheap convenient fashi... Read more

UNDERU
24-02-2022

Guess boxers are our new favourite "classic" men's underwear selection...

Guess boxers 2022 have arrived online, along with many other exciting designers, this month. It’s big drop month here at UNDERU.com and our attentions are being drawn to the new season ahead. We love Summer here at UNDERU.com, all the colourful bright colours and fun prints add a sense of fun to the site. But sometimes you want a real classic pair of men’s boxers that are the foundation of you... Read more

UNDERU
24-02-2022

Joop Underwear | NEW TO UNDERU Spring/Summer '22

Time for a spring clean? Underwear is one of those items in your wardrobe that you probably need to refresh. I'm sure almost all of us can relate to accidentally hoarding old clothing that we definitely won't wear again but in the back of our minds we think that perhaps it will come in use one day. I am here to be the voice of reality. Throw those decade-old undies away. Those undies too small... Read more

UNDERU
24-02-2022

Joop Polo Shirts | A growing range that's perfect for spring

Spring is right around the corner whether it feels like it or not. Today we've had a mix of thunder and lightning, hail, clouds, as well as bright sunshine. You can' get much more UK spring than that. Spring is a great time to start preparing your wardrobe for summer. Most people have a spring clean at one point or another leading up to those hotter days. While the daffodils, crocuses, and sno... Read more

UNDERU
24-02-2022

Versace Spring/Summer Collection 2022 | UNDERU

Think vibrant colours, bold prints and strict attention to detail. Versace have taken a bold step into intriguing designs for spring/summer 2022. And we simply can't wait any longer to talk about it... The brand new Versace collection has began to arrive through our UNDERU doors. Therefore, we must fill you in on what's to come... Are you as excited as we are? Find the official Spring/Summer 2... Read more

UNDERU
24-02-2022

Joop Men's T-Shirts | Will there be a world when t-shirts won't be "in"?

Now that's a question that none of us can really answer. Unless you are some sort of psychic. Take a look at how fashion has changed throughout history. There is a huge difference between what we wear now, and what we wore 200 years ago. So, will t-shirts still be worn in centuries to come? Perhaps we will all be living under the sea in year 3000. No need for a t-shirt down there. Or, maybe we... Read more

UNDERU
24-02-2022

Panos Emporio | Jump into spring feeling utterly luxurious...

What's new to UNDERU? Panos Emporio men's underwear, swimwear, and clothing takes the centre spot. Explore this new clothing collection if your dare... But, fair warning! You may find yourself splashing the cash before your own eyes. No, but seriously, this is an exciting new brand that we are happy to introduce just in time for spring. Although, the pieces in this range are definitely a ye... Read more

UNDERU
22-02-2022

Karl Lagerfeld Underwear. Meet your new favourite men's boxers

Karl Lagerfeld underwear has hit UNDERU.com and we couldn't be more delighted. The fashion icon was a major creative force behind such well-known brands as Chanel and Fendi. His men's underwear collection is full precision cuts, luxury fabrications and classic colours. Karl Lagerfeld was born Karl Otto Lagerfeldt in Hamburg, Germany. Sensing his future lay elsewhere, 14-year-old Lagerfeld ma... Read more

UNDERU
27-01-2022

Skechers | The perfect sports socks for your trainers...

Skechers are famous for their incredible shoes. Step foot in London for 5 minutes and you will see plenty of people rocking Skechers shoes. So, it only makes sense for them to design the perfect socks to slide into their shoes. Introducing the new Skechers socks to our website was a great idea. The high quality and comfort of a sketchers shoe has been expertly carried over into their new sock ... Read more

UNDERU
06-01-2022

Calvin Klein Socks Multipacks | Socks Selections Simplified

While many are focussed on their "new year new me" resolutions (sorry I couldn't resist), a lot of us are just chugging on how we were before. I don't think there's anything particularly wrong with that. Whether you are starting a new fitness journey, cutting out a bad habit, or changing nothing, we are all setting ourselves up for (hopefully) a better year than the last. Generally, I believe ... Read more

UNDERU
10-11-2021

Calvin Klein men's socks for Christmas? New-In Autumn/Winter 2021

Here we go again! New products are always being delivered to us. The grind never stops and it is great. The brand new Calvin Klein collection for autumn/winter this year has finally reached the station and it is looking absolutely gorgeous. We cannot wait for you to have a look. In this blog post I will be taking you through a quick overview of the new Calvin Klein men's socks range as well as... Read more

UNDERU
10-11-2021

Levi's Men's Boxers & Gift Boxes | The perfect Christmas gift

A big statement. I know. The perfect Christmas gift. Can you really ever have a perfect Christmas gift when there are so many different types of people in the world? Well, no. Probably not. But, if your person fits into the sock lover, comfort lover or in need of new underwear category. Then you have struck gold! Levi's at UNDERU.com include a seriously good selection of products which are so ... Read more

UNDERU
28-10-2021

BN3TH Men's Underwear | Find the comfort you've been missing

BN3TH is brand that not enough people know about and it drives me mad. BN3TH is arguably one of the most comfortable underwear brands on the market. Find a seriously good selection here at UNDERU. Customers all around the world rave about these pants and there is such a good reason for that. Not only is BN3TH men's underwear brilliantly supportive and soft, but it is also long-lasting, chafe-f... Read more

UNDERU
28-10-2021

Lacoste Men's Underwear | That Essential Green Crocodile

Lacoste men's underwear at UNDERU doesn't stop at just men's pants. We have chosen a lovely range of Lacoste clothing that will be an essential part of your wardrobe. Let's not forget that famous green crocodile we all love. Find him on every single Lacoste product. In fact, it is worn by hundreds of celebrities including the likes of Will Smith, Ed Westwick, Brooklyn Bechkam, the list goes on... Read more

UNDERU
20-10-2021

Saxx Men's Underwear | Your favourite essentials are back!

SAXX men's underwear is growing in popularity every single day. Would you believe that it is even worn by celebrities like Gordan Ramsey. Indeed, he could pick any underwear brand in the world yet he chooses SAXX. And, there's a reason for that. However, I must remind you that this is not new news. In fact, SAXX have been impressing men around the globe since it all started back in 2006. Since... Read more

UNDERU
20-10-2021

Karl Lagerfeld Men's Underwear | BRAND NEW Collection

These are my favourite blog posts to write. New-in stock is always exciting no matter what it is. But, new-in brands are even more exciting to announce. The thrill of introducing new clothes to people knowing that they will absolutely love them is a great feeling. So, what's new to UNDERU.com? Karl Lagerfeld has finally arrived at UNDERU and is as gorgeous as ever. From Karl Lagerfed men's und... Read more

UNDERU
05-10-2021

Your Autumn Look Book Taken Care Of | UNDERU

Autumn. We all know what it’s like. One minute you are freezing cold, the next, you wish you didn’t bring that coat with you. While it can be totally unpredictable, Autumn fashion is one of the best. Layers, cozy accessories, BOOTS, need I say more? We have created an Autumn essential’s list that will make it easy to get yourself ready for the colder months to come. Check out Vogue's take on t... Read more

UNDERU
14-09-2021

Versace Boxers | David Beckham spotted in Versace

Versace boxers. We love them and clearly celebrities do to. Victoria Beckham recently posted a taboo social media post of David Beckham's behind. The famous booty post presents David laying oh so elegantly in a glorious swimming pool. While making us all jealous of his luxurious lifestyle, we couldn't help but spot his underwear choice. The Versace Greek style waistband stands out like a sore ... Read more

UNDERU
10-09-2021

Jamie Oliver Boxers: Turns out he is a huge fan of SAXX boxers!

Jamie Oliver on his boxers 'It's like having your b***s cradled by an angel' Jamie Oliver has revealed that he had 'a revelation' and bought all his male staff members SAXX boxers from his new favourite underwear brand. Speaking about the surprising move on Ed Gamble and James Acaster's Off Menu podcast, the famous chef, 46, likened wearing the brand's boxers to 'having your b***s cradled ... Read more

UNDERU
12-08-2021

Joop! New at UNDERU | Not Just Amazing Fragrances

Joop! became a designer label back in 1986 by German fashion designer Wolfgang Joop in Hamburg, Germany. You may already know the brand because of their globally famous fragrance range. However, the brand carries its excellence through their clothing range too. The brand gained worldwide recognition when they developed the first pink fragrance for men. Since then the brand has continued to thr... Read more

UNDERU
12-08-2021

Guess T-shirts | Wardrobe fillers for all-year round

Guess t-shirts are a great addition to our online shop here at UNDERU. First, let's take a deep dive into t-shirts as a clothing item. Men's t-shirts are one of those pieces that literally glue outfits together all-year round. They are so versatile. Dress them up, dress them down. You can really style a t-shirt for any occasion. Therefore, t-shirts that you own definitely need to be high-quali... Read more

UNDERU
10-08-2021

Calvin Klein Boy's Swimwear | Look cool with your kid this summer

Calvin Klein swimwear for boys is absolutely brilliant if you want your kid to look well-dressed and stylish for summer this year. I think every young boy would agree that they want their swimwear to be comfortable, practical and good-looking. In general, all parents would agree. Luckily, the Calvin Klein brand hits all of those spots. Our Calvin Klein boy's swimwear collection is trendy, prac... Read more

UNDERU
10-08-2021

Paul Smith Striped Socks | New-In Socks at UNDERU 2021

Alert, alert! Brand new Paul Smith striped socks are now available for purchase here at UNDERU. Anyone that has ever heard of the Britain based brand Paul Smith knows about their stripes. In fact, their stripes are almost as famous as those of a tiger. The colourful fabrication brings joy to so many peopke around the globe. As always, Paul Smith have not disappointed with their new range made ... Read more

UNDERU
10-08-2021

Emporio Armani Underwear | New-In Staples at UNDERU

Emporio Armani men's underwear is a firm customer favourite here at UNDERU. In fact, after every re-stock the shelves get emptied very quickly. In case you don't already know about the brand, let me throw some knowledge at you. Emporio Armani is a world famous brand that was founded in 1975 by one of the the most influential and celebrated Italian fashion designers Giorgio Armani. Since then, ... Read more

UNDERU
01-07-2021

Versace Swim Shorts | A Catwalk-Worthy Collection

Summer is upon us. But are you really ready for it? Versace swimwear is perfect to help you feel utterly luxurious this summer. Feel catwalk-ready with stunning Versace swim shorts, swim briefs or swim trunks. Find exciting prints, patterns and fabrics as well as simplistic designs and block colours. Our extensive Versace swimwear range here at UNDERU has everything you need to look fabulous a... Read more

UNDERU
01-07-2021

Polo Ralph Lauren Swim Shorts | Class and Quality at UNDERU

Polo Ralph Lauren swim shorts here at UNDERU feature that certain "je ne sais quoi" that you don't always get with standard swim shorts. As mentioned many times before, we absolutely recommend spending that little bit extra for a luxury item. Making sure that what you buy is super high quality and well made so that it lasts a lifetime. As a result you get better feeling clothes whilst saving m... Read more

UNDERU
22-06-2021

DSquared2 Swimwear | Models | SS21 Beachwear

Celebs are always a hot topic, especially when talking about male swimwear models for brands such as DSquared2. In this article I will be showing you the firey hot models sporting DSquared2 swimwear. Take a look at our current DSquared2 range HERE at UNDERU. It may be short and sweet but it packs a real ounch of high quality and unforgettable fabrication that will leave you feeling well and tr... Read more

UNDERU
22-06-2021

Boss Swimwear 101 | Never get a sandy sock ever again!

Boss men's swimwear can be described as "one not to be missed". For a whole list of good reasons - it is simple, stylish, sexy, practical and oh so long lasting. Our range is luxurious and will have you feeling brilliant this summer. Let's let BOSS take the spotlight within this blog post. BOSS Swimwear 101 You may already know that BOSS make some seriously good clothing, but have you trie... Read more

UNDERU
03-06-2021

Tommy Hilfiger Swimwear | Get the Tommy Hilfiger look

Tommy Hilfiger swimwear here at UNDERU is simply magnificent. No word of a lie, the range we chose for you this year is one of our best. You can't deny it. From Tommy Hilfiger sliders, to Tommy Hilfiger swim shorts to Tommy Hilfiger caps. This collection is not one to be missed. Tommy Hilfiger Swimwear at UNDERU. Tommy Hilfiger is a huge global fashion brand representing the true sense of ... Read more

UNDERU
03-06-2021

Bill and Brandon Men's Underwear| Staples to get this summer

Breathable, supportive and flattering. These are the three main features of a good pair of mens briefs. Luckily for you Bill and Brandon men's underwear is most known for their briefs. A man's brief needs to be comfortable otherwise what is the point? I think you will love our Bill and Brandon men's brief range because it is truly stunning. In fact, their briefs are a best seller and there's a... Read more

UNDERU
03-06-2021

Hanro Underwear | Get that Luxury feel you've always wanted.

Switch it up? Be better? Level up? Maybe it is time to take your underwear game to the next level. Hanro underwear is calling your name. Generally, most menin this world have a boring or outdated underwear collection. Why? Because most men like to get the most out of what they already have. Although, what this causes is a ton of missing out. Unforgettable support, super long lasting stretch, g... Read more

UNDERU
03-06-2021

Lyle & Scott Underwear | Be Bold, Bright & Beautiful

We all love a bit of colour in summer. The world literally comes to life. Flowers blossom, trees grow their bright green leaves and people start wearing their favourite pops of colour. People in summer tend to wear lighter clothing such as whites or pastel shades. This colouring really compliments tanned skin and is more likely to keep you cooler on those hotter days. Here at UNDERU we have a ... Read more

UNDERU
03-06-2021

Calvin Klein | The Best CK Top Sellers Here at UNDERU

No one likes to miss out. Especially when you could be missing out on worldwide favourites. Calvin Klein is a super popular brand here at UNDERU. In fact, they might just be our most popular brand to date. There is definitely a reason for this. The brand has been growing in popularity every since its birth in 1968. Generally, the range available is amazing for replacing basics or jazzing up yo... Read more

UNDERU
27-05-2021

Replay Denim Shorts | Is this the most popular summer outfit idea?

Can you actually think of a better outfit in summer than a t-shirt and shorts because I know I can't. Every single man I know relies on a good pair of shorts and a truckload of t-shirts to style themselves in summer. In fact, Replay denim shorts come super high up in the ranking for the best shorts EVER. You really cannot go wrong with a pair of shorts and a good t-short. It is simple, practic... Read more

UNDERU
20-05-2021

Dolce & Gabbana T-Shirts | All about D&G underwear at UNDERU

Dolce & Gabbana has a luxurious range of underwear. Here at UNDERU we have hand picked some stunning products to make up an amazing collection. Our customers absolutely love Dolce & Gabbana and for good reason. In fact, Dolce & Gabbana is sat amongst our top 5 best selling brands. From Dolce & Gabbana t-shirts to men's briefs and trunks to vests. The D&G range is here to im... Read more

UNDERU
20-05-2021

Happy Socks Gift Box | Perfect gift boxes for any man or woman

Are Happy Socks the perfect sock brand for gifting? Maybe. You'll have to take a look for yourself to find out. It is safe to say that a Happy Socks gift box outshines many other gift sets by booming with outrageously fun themes. But, are they 10x better than all of our other brands? Not necessarily. Honestly, it really depends on what you are looking for. Happy Socks really know how to please... Read more

UNDERU
20-05-2021

BOSS Men's Swim Shorts | Sporty Style for Summer 2021

BOSS swim shorts are the ideal swim short for a man who loves a sporty look. As you know, BOSS loves its modern take on current trends. At the moment the sporty look is in. In fact, everyone seems to be wearing sporty style clothing. This post will be outlining our favourite BOSS men's swim shorts picks for 2021. If you want to take a look at our current truckload of a collection then CLICK HE... Read more

UNDERU
19-05-2021

HOM Swimwear | Want To Look Hot This Summer?

HOM swimwear? Yes, you heard that right. HOM do swimwear. This fact may not be as well known as it should be. Our customers are truly obsessed with HOM men's underwear. So much so that once we get out shelves restocked it does not take long for stock to run out again. The reason for that is simple. HOM make great underwear to make men feel great. From HOM men's briefs, to thongs, to boxer trun... Read more

UNDERU
18-05-2021

Sloggi Men's Underwear | Our Range Of Timeless Essentials

Sloggi is one of those brands that just never gets old. They sport a huge range of essential pieces. Sloggi have spent years forming their men's underwear designs and the result is outstanding. Here at UNDERU we are consistently reviving our Sloggi men's underwear essentials range so that our customers can always buy their favourite classics. Sloggi Men's Underwear So, who is Sloggi? I am ... Read more

UNDERU
18-05-2021

Levi's Boxers At UNDERU | A deep dive into the world of Levi's

Levi's boxers have been around for ages. You can find them on our page in some insanely good multipacks. While some are available in packs of two or three, others are available in packs of four. Also, our range includes everything you could ask for in terms of colours and prints. Levi's boxers are bursting with quality and are ideal to be worn for any activity. The Levi's Boxers Brand The ... Read more

UNDERU
18-05-2021

Hom Men's Underwear |Core Hom Products Our Customers Love

Hom men's underwear is a classic here at UNDERU. We love it, you love it, everyone loves it. Why? Because Hom create pants perfect for every type of man. Starting with Hom men's briefs, to Hom men's boxers, to Hom men's Thongs and finally to Hom Men's jockstraps. The best part is that Hom men's underwear is available in a boastful range of colours. We are slowly edging towards the warmer month... Read more

UNDERU
14-05-2021

Paul Smith Swim Shorts | Step out of your comfort zone this summer.

The collection of Paul Smith swim shorts found here at UNDERU is great. The Paul Smith brand is one of our favourite brands when it comes to daring colours and patterns. If you are the type of person to always steer towards block colours when picking swimwear then Paul Smith is a great brand for you to browse. On the contrary, if you hate the idea of wearing a solid pair of swim shorts then Pa... Read more

UNDERU
13-05-2021

Speedo Swim Shorts | The origin of a timeless brand

Speedo swim shorts are one of those brands that can never get too old. Speedos have been around for over a century. Can you believe that? Over the long period of time in existence, Speedo have genuinely perfected their swimwear designs. Each piece is crafted to perfection using designs made specifically for men. Speedo swim shorts here at UNDERU are currently available in a range of styles. So... Read more

UNDERU
13-05-2021

Jockey Underwear at UNDERU | Exceptional Staples Up For Grabs

Jockey Underwear is one of those timeless underwear brands. They never loose touch of what men want. From your favourite staples to more eccentric patterns, Jockey underwear is great for every man. Find in this article reasons why the brand is so loved as well as some of our new-in stock for Spring/Summer 2021. Why pick Jockey underwear? Jockey is a great brand to go for when deciding on n... Read more

UNDERU
13-05-2021

Ted Baker Underwear | New-In Spring/Summer Range at UNDERU

Ted Baker underwear is an investment worth making. In fact, Ted Baker men's underwear has been one of the fastest growing designer brands in the global fashion industry. Founded in Glasgow 1988 Ted Baker started off as a small store which soon expanded into the global favourite we all know and love today. What makes Ted Baker underwear so special? The underwear range by Ted Baker is simp... Read more

UNDERU
13-05-2021

Paul Smith Men's Socks | Luxury Socks + Gift Ideas

Paul Smith Men's Socks are one of our favourites here at UNDERU. We fell absolutely in love with the brand many years ago and clearly our customers have too. Their sock shape and feel is incredible. The sock designs, colours and patterns are simply stunning. Luckily for you, we have hand picked a great selection from the leading English designer Paul Smith men's sock range that our customers a... Read more

UNDERU
13-05-2021

MSGM at underU | Can you ever have too many basics?

Basics are, and will always be, a staple in any mans wardrobe. Staple solid pieces of clothing can be the base for any great outfit. The best part about them is you can dress them up, dress them down and everything in between. So, what classes a piece of clothing as a basic? Lets take MSGM clothing and underwear as an example. The MSGM collection we have hand picked is an ideal array of essent... Read more

UNDERU
11-05-2021

Bjorn Borg Boxer Trunks at UNDERU | Are they hot or not?

Bjorn Borg boxer trunks are in with the top favourites here at UNDERU. So, to answer the question: Are they hot or not? The answer is very easily YES! We have been selling Bjorn Borg for what feels like forever. The brand is well respected, well developed and well trendy. Bjorn Borg underwear just keeps getting better and better. After years and years of practice the brand have perfected to fi... Read more

UNDERU
11-05-2021

Tommy Hilfiger Men's Swimwear | All about the all-famous flag logo

So, according to my research, the famed Tommy Hilfiger logo portrays the American flag in a very aesthetic and clean manner. The blue, red and white colours signify excellence, purity, elegance, and excitement. In fact, the flag logo was developed by the art director and designer George Lois. Did you know that the Tommy logo was so popular that its look has not changed since 1985. The shape o... Read more

UNDERU
11-05-2021

Bill and Brandon | Feel Super Sexy For Spring 2021

Bill and Brandon. We have spoken about this brand before and we are speaking about them again. Why? Because it just needs to be heard that Bill and Brandon underwear is going to become your new favourite underwear this spring. This new range contains a great selection of pants so you will be able to find the best pick for you. Are you trying to feel sexy, suggestive, or saucy? Luckily, this ne... Read more

UNDERU
10-05-2021

Comfyballs Underwear Is Back | New-In Stock for Spring/Summer 2021

Comfyballs underwear is one of the greatest and most comfortable underwear brands out there. This is not just my opinion. Men all around the world boast about the feeling of their junk whilst wearing these pants. They are undeniably comfrtable and once you try these you will never be able to go back to any other type of undie. Why Comfyballs underwear? Why is a great question to ask. Do... Read more

UNDERU
06-05-2021

Tommy Hilfiger Bag | New-In Accessories To Perfect That Summer Look

What makes a summer outfit perfect? The quick answer is you. No, but seriously. How do you create that unforgettable summer outfit that makes people double take? Whilst your main outfit pieces can be "dull" or "plain" the rest of your outfit can bring the flare and style needed for that perfect look. Simplicity is key but its the accessories that will take your outfit up a notch. In this post ... Read more

UNDERU
06-05-2021

Bill and Brandon Underwear | New-In at UNDERU for Spring/Summer21

A new brand? Say what… We are extremely excited to talk about the new brand being introduced this month. If you are sick and tired of uncomfortable pants that constantly need adjusting. Or, if your current underwear drawer is looking a bit worse for wear. Then Bill and Brandon underwear will definitely be a great new pick for you. Bill and Brandon Underwear Who is Bill and Brandon? You m... Read more

UNDERU
04-05-2021

Designer Swim Shorts for SS21 from UNDERU.com

Designer Swim Shorts might have felt irrelevant last year, but we are hoping that 2021 will be the year we can relax on a white sandy beach, cocktail in hand. We hope we are going to be wearing a selection of our fantastic men's swim shorts too. Obviously last year our swimwear collection wasn't too popular, with most people not able to travel internationally. So this year I'm sure most pe... Read more

Emporio Armani Underwear Sale from UNDERU this SS21

Our Spring/Summer stock is arriving online thick and fast.  So what happens with all last season's stock? Well, it goes into our huge Armani Underwear Sale - check it out here... The Emporio Armani Underwear Sale is always a big event at UNDERU. Armani use the very best fabrications and their cut is perfect. Unfortunately this means they have a higher price tag than many other men's underwe... Read more

UNDERU
29-04-2021

Calvin Klein Underwear Sale | Get Great Value For Your Buck - UNDERU

The Calvin Klein underwear sale is currently L I V E! Calvin Klein underwear is a firm favourite here at UNDERU. You just cannot go wrong with their underwear. I mean, they are famous for a reason. Whether you want to replace your old classics or just add to your current collection, we have you covered. Why not have a browse HERE. Reasons that you need our Calvin Klein underwear sale... ... Read more

UNDERU
27-04-2021

Men's Baseball Cap | The necessities you need for summer 2021

Take a look at the past couple of weeks. We have seen rain, shine, snow, hail and everything in between. While that's typical England for you, I see sun in the near future! Whether you have one already or not. Now is the time to be buying a new men's baseball cap. Not only is it important for protection from the sun. But, it is also an essential accessory to take your summer fit to the next le... Read more

UNDERU
22-04-2021

DKNY Men's Underwear for SS21 from UNDERU.com

DKNY men's underwear is one of our favourite new additions to the UNDERU.com family. The iconic brand are always at the forefront of trend led styles. Each season they present a collection of stand-out pieces with bold DKNY branding. Our DKNY underwear collection has multiple designs available, from bright colours to something a little more classic. DKNY really know their fabrications too,... Read more

UNDERU
13-04-2021

Muchachomalo Boxer Briefs | New-In Collection at UNDERU

Muchachomalo Men's boxer briefs have become a firm favourite of ours here at UNDERU. Boxer briefs in general seem to be on the rise in popularity. In this article I will be presenting to you our brand-new collection for Spring/Summer 2021. It is time to get excited because I know for sure that we are. Muchachomalo Boxer Briefs So before I show you the goodies lets take a second to explain ... Read more

UNDERU
29-03-2021

SAXX Underwear | New prints that will ignite your senses

SAXX boxer briefs are a solid favourite of ours here at UNDERU. Our customer are always thrilled with the unique and supportive fit of these boxers. I am sure you already know but in case you do not. Find below three of SAXX boxer briefs trademark qualities. What makes SAXX boxer briefs so great? He has got a good point! Read more here ... “My balls feel warm, protected, soft, and mos... Read more

UNDERU
26-03-2021

Replay T-Shirts | New-In Essentials for Spring/Summer 2021

Replay T-shirts here at UNDERU have been a staple part of our clothing collection. Replay have crafted a wonderful group of t-shirts that are perfect for use during spring and summer this year. Obviously, t-shirts are an essential part of any wardrobe. Therefore, these can be used throughout the entire year. This makes Replay t-shirts great value for money. And, they look great! What Replay... Read more

UNDERU
25-03-2021

Bjorn Borg Boxers for Spring Summer 2021 at UNDERU

Bjorn Borg boxers are a celebration of colour, a fun addition to any men's underwear draw and one to truly be celebrated! It’s often a running joke in the office that Bjorn Borg boxers are where the fashion industry keeps all its colour! Our SS21 collection is an explosion of botanical prints and tropical hues; a style that the Bjorn Borg brand has become well known for. Bjorn Borg Boxers en... Read more

UNDERU
25-03-2021

Top 12 Men's Underwear Brands in the UK

Leading underwear website UNDERU.com can now reveal the best selling men's underwear brands in the UK. Based on sales figures for last month, the UK's best selling underwear for men is Versace, shortly followed by Dolce & Gabbana. And from a quick glance at the below graphic, you can see that the Italian flag dominates the top underwear brands. Golden threads sparkle in no.1 Versace u... Read more

UNDERU
23-03-2021

Paul Smith | Strengthen your slider game this summer!

Paul Smith are well known for their cool colours and patterns. Their footwear uses the same famous details to help you stand out from the crowd. Here at UNDERU we offer a wide range of sliders. Also, if sliders are not your favourite then we have a great selection of flip flops to choose from. Thus, find your perfect summer footwear here at UNDERU. Paul Smith Footwear Paul Smith love the... Read more

UNDERU
15-03-2021

BCI Cotton | What is the fashion industry doing to reduce their waste?

The amount of waste that is produced by the fashion industry is a very scary figure. In fact, cotton alone is deemed the most environmentally damaging crop. Thankfully, companies around the globe are becoming more and more environmentally aware. It is disgraceful to only just be seeing the changes implemented. However, a start is better than nothing. So, business have started to use BCI cotton... Read more

UNDERU
08-03-2021

Muchachomalo Underwear | New brand launch at UNDERU

Now, it is time to get excited. We know that we are. This is a brand launch that we have been dying to launch and the time is finally here. Muchachomalo underwear is most famous in the Netherlands but it has been expanding its audience for years. So, we are proud to be able to provide them to our customers here in the UK and our international customers. What is Muchachomalo Underwear like? ... Read more

UNDERU
04-03-2021

Versace Socks | UNDERU | Why are luxury socks on the market?

Luxury socks have been around forever now and Versace socks are definitely luxury. In fact, prestigious and world famous high-end brands have been making mounds of luxury socks to pair with their existing clothing and accessories collections. Maybe it is so that you can wear the brand from head-to-toe. Or, its so that you can pair the socks with your brand new shoes to showcase their gorgeous ... Read more

UNDERU
02-03-2021

DKNY Boxer Trunks | NEW IN at UNDERU Get yours now!

DKNY Boxer Trunks are an absolute classic. Boxer trunks are designed with a longer leg than your typical brief to offer some extra support and comfort. In fact, the leg length reduces chafing and it is designed to stay down. The elasticated waistband is there to keep your pants up whilst showcasing the wonderful brand that you are wearing. Fabrication of boxer trunks often use a cotton blend s... Read more

UNDERU
24-02-2021

Polo Ralph Lauren Boxer Trunks | Why are they fit for a king?

Polo Ralph Lauren boxer trunks have been around forever. Ralph Lauren was actually founded five decades ago by Ralph Lauren himself. He started his career by making handmade ties in the fashion industry selling them at a showroom in the Empire State Building. Little did he know that his name would grow into the legendary brand that we all know and love today. Ralph Lauren Polo Ralph Laur... Read more

UNDERU
23-02-2021

Tommy Hilfiger Boxers | Hilfiger's place in the world of fashion.

Tommy Hilfiger boxers, briefs and trunks are a huge part of our underwear range here at UNDERU. Hilfiger merges classic colours, high quality materials and expert designs to form underwear collections that always blow your socks off. “We’re about color, we’re about preppy, we’re about classic, we’re about America!” - Tommy Hilfiger Tommy Hilfiger Boxers Our collection of Tommy boxe... Read more

UNDERU
17-02-2021

Calvin Klein Boxers | Reasons Why Celebrities Love #MYCALVINS

As we all know, Calvin Klein boxers have been around forever. But, why are they so popular with celebrities? A simple answer is that everyone loves them. Not only celebrities. Why? Because Calvin Klein underwear is made impeccably. It is crafted to perfection, using high end fabrics and classic designs that everyone needs in their undie collection. Also, they tailor for both men and women so t... Read more

UNDERU
16-02-2021

Happy Socks Disney | How did Disney take over the world?

Happy Socks and Disney partner once again to bring us all a stunning new collection of exciting socks. These socks celebrate the famous Disney characters whilst using Happy Socks' exhilarating use of colour. Happy Socks Disney - SKEAK PEAK So, why is Disney such a legendary brand? Whilst Walt Disney passed away in 1966 his brand still lives on and on. The company Disney is now worth ... Read more

UNDERU
15-02-2021

Paul Smith Boxers for SS21 at UNDERU. Check out our new collection...

Paul Smith Boxers are arriving for SS21 at UNDERU, along with loads of our Spring/Summer collections.  Paul Smith boxers are always a highlight of each season, their gown-up take on men’s underwear  makes them so popular and we always enjoy seeing what each collection holds. First up in our selection is my personal favourite, the Paul Smith iconic multi-stripe boxer trunks.  Their bold styl... Read more

UNDERU
12-02-2021

Calvin Klein Underwear | The Leaders of the Underwear Industry

Men's underwear may not be the most exciting thing to think about. But, thankfully Calvin Klein underwear does the thinking for you. So, why is this the most sought-after men’s underwear brand on the market? Calvin Klein Underwear History Calvin Klein was founded all the way back in 1968 by Calvin Klein and his business partner Barry Schwartz. Later, Klein was described as "the supreme m... Read more

UNDERU
08-02-2021

Happy Socks Monty Python| Spice up your sock drawer

Happy Socks do it again with another incredible collection. Happy Socks Monty Python style. These socks are undeniably brilliant and if you loved the TV show you will giggle at the sight of these goofy socks. "There are a great many people in the country today, who through no fault of their own, are sane." - Monty Python's Flying Circus Monty Python were a British surreal comedy troupe... Read more

UNDERU
02-02-2021

Lyle & Scott Shirts | PLUS New Arrivals here at UNDERU

Sometimes, it is important to be reminded of classic brands that have not stopped their brilliance. The famous Lyle & Scott shirts live on. United By Style Lyle & Scott British Open Championship winner Greg Norman - 1986 Lyle & Scott is a Scottish knitwear brand founded in 1874, famous globally for its golfing knitwear during the 60s. Now, the brand has adapted and crea... Read more

UNDERU
28-01-2021

Armani Boxers: Armani really is the underwear brand to invest in.

Rolling through our AW20 highlights, today’s post is dedicated to our fantastic Armani Boxers collection. Armani Boxers need no introduction. The multi-million pound fashion house always cater for classic minimalist amongst us.  Armani’s main-line collection this AW20 includes their New Icon style, a timeless style that was an instant sell-out. Their Eagle logo with pops of bold colour. The... Read more

UNDERU
21-01-2021

Happy Socks that will ROCK YOUR WORLD | Queen

Happy Socks as we know it does not disappoint when trying to bring some excitement into your mundane sock drawer. However, I bet you did not know that you could be wearing Happy Socks QUEEN right now. Happy Socks have designed this collection with meticulous details, stunning colours and extraordinary prints. You can get your hands on our boastful collection by visiting our online store - Unde... Read more

UNDERU
14-01-2021

Replay Shirts | Fundamental Tips To Do Casual In Style

REPLAY Shirts... Who designed them? Where did they come from? How can you get some? Here at UNDERU we offer a huge collection of REPLAY casual wear that will crank your style up a notch. We are advocates for dressing up or down pieces of clothing to get the most wear out of them. Not only does it save money, but it also gives your clothes the spotlight it deserves. Replay Clothing | Whe... Read more

UNDERU
12-01-2021

HOM Underwear | A comfy and colourful style for 2021

HOM is a popular brand born in Southern France, 1968. The brand puts of deep focus on the needs of its wearers. Each piece of HOM underwear, clothing, pyjamas and swimwear is designed with care and created with specific details to maximize comfort and durability. HOMMesh Micro Stretch Boxer Trunk, Black CODE: 15177 What is HOM? HOM underwear and the rest of their collection here at ... Read more

Versace Pajamas collection for Spring/Summer 2021

Versace pajamas are a once in a lifetime purchase. They are the ultimate in men's loungewear that will make you feel amazing each wear. A perfect investment that is trans-seasonal, and one that you will pull out year after year. The ultimate in loungewear, after all, 2020 will forever be the year that we spent most of our time in our pjs… The A-list have always chosen Versace Pajam... Read more

UNDERU
29-12-2020

MSGM Underwear | Boost Your Basics here at UNDERU

It is the end of a hard year and starting your spring cleaning early for 2021 may be the best thing you can do. Not only is it a great way to improve your life but it also sets a positive tone for the rest of the year. A wardrobe clear-out may not sound like the most fun activity to complete. But, with all the extra time we all have now, what are you waiting for? MSGM underwear may be just wha... Read more

UNDERU
15-12-2020

Versace silk pyjamas: The ultimate in loungewear

Versace silk pyjamas are a once in a lifetime purchase. They are the ultimate in luxury loungewear that will make you feel amazing each wear. A perfect investment that is trans-seasonal, and one that you will pull out year after year. The ultimate in loungewear, after all, 2020 will forever be the year that we spent most of our time in our pjs… The A-list have always chosen Versace silk pyja... Read more

UNDERU
15-12-2020

Versace men's socks: A style symbol in their own right?

Versace men's socks are fast becoming one of our favourite ways to wear the cult designer. Once socks were just that, socks. Then in the early 2000s, novelty socks became popular. They were adorned with rainbows or animals and showed the world you weren't a boring type of guy. Then they became somewhat un-cool (were they ever cool?!); more of a "boring Uncle at Christmas" kind of trend, some... Read more

Versace Scarf: The perfect way to keep cosy this Winter

A Versace Scarf is probably one of the smartest wardrobe additions you can make for Winter. It might be below zero outside, but that doesn't mean you have to sacrifice on the style front. The humble men's scarf will obviously keep you cosy, but add in one of the most famous designers on the planet, and you have a simple but effective way to elevate any outfit. We carefully selected our Versace... Read more

Shop our huge designer men's loungewear collection this Winter from UNDERU.com

So it looks like we will be spending the foreseeable future in our Men's Loungewear. While we are about to embark on lockdown two, we thought it might be time to think about upping our game in the loungewear department. During the first lockdown we realised that not only does getting dressed help us professionally, but also mentally. This time around we are going to keep our loungewear ju... Read more

Mens Slippers: Get cosy this Winter in our new cosy slippers for AW20

Mens Slippers; some might say they are the perfect gift for the man that has everything. A toasty pair of mens designer slippers is the one piece of footwear almost every man owns, and would gratefully receive come Christmas. They are the definitive footwear pleasure at the end of a long day or, if like us, you are working from home, probably the only piece of footwear you are currently wearin... Read more

Puma Men's Underwear for Autumn/Winter 2020 from UNDERU.com

Puma men's underwear is a new brand for us at UNDERU. With an emphasis on sport and performance underwear, at a reasonable price. Puma are fast becoming one of our go-to sport performance underwear brands. Puma men's underwear Brand History Currently, Puma is the third largest sportswear manufacturer in the world. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the compan... Read more

SAXX Underwear - My Green Pants |Plastic Bank Charity Boxer Brief

SAXX Underwear did what??? Yes Sir/Madam. We love to hear when more and more brands start taking part in helping our planet. It is no secret that it is well overdue for us to be fixing the huge environmental issues that our planet is facing. In fact, the future of our world relies on people making changes like the changes made by SAXX. You can join in by doing your part! Every little does he... Read more

French Connection Underwear for Autumn 2020 at UNDERU.com

Our Men's French Connection men's underwear is now in our huge end of season sale French Connection underwear shot to fame in the 90's with their slogan t-shirts emblazoned with various cheeky FCUK messages. From "FUCK plastic," to "too busy to FCUK," they thought of it all. French Connection then went onto produce cult-like collections each season; their menswear collection being at the fo... Read more

Men's Swimwear Sale: Grab a bargain piece of men's designer swimwear

Our Men's Swimwear sale has started and so has a very wonderful Indian Summer here in the UK. So, what better time to grab a bargain and splash out on some luxury men's designer swimwear? This year our sale is extra packed with fantastic designer pieces; with so few people travelling this year, many designs that always sell out (hello Versace and Armani) are still in stock, and better yet...th... Read more

UNDERU
09-09-2020

Men's Sale Underwear: Grab yourself a bargain in our new season sale

Fancy grabbing a bargain in our Men's Sale Underwear section? Our underwear sale is chock full of designer underwear at a fraction of the usual cost. So whether you are looking for a classic piece to add to your underwear draw. Or a splash of colour with a trend lead piece, we have everything you could want. Men's sale underwear time is always a great opportunity to pick up something that is u... Read more

UNDERU
04-09-2020

Franks Swimwear: For Men who know how to have fun in the sun...

Franks swimwear was born out of the famous beach culture of Australia. Known for their fun Summer evoking prints, Franks swim shorts have gone from strength to strength the past few seasons. Now with the launch of their 100% sustainable collection; and with their beach ethos as; "Swimwear made for those who like to have fun; and are not afraid to stand out from the crowd". We think you'll be h... Read more

TOMMY HILFIGER Underwear and more | NEW! Spring Summer 2020

Tommy Hilfiger have really done it this time - they never disappoint. Find on our website underu.com the whole new Tommy Hilfiger Underwear, Swimwear, Tracksuits, T-Shirts, Accessories & Kids range for Spring/Summer 2020. We have been working with the brand Tommy Hilfiger for years and years due to their outstanding approach at apparel. Famous for their blue, red and white combos they ha... Read more

FRANKS|Print Swim Shorts: It is time to make a change this summer

Before we talk about print swim shorts we must start at the beginning. Global warming You may be wondering how print swim shorts have any relation to this topic. Please bare with me - I promise that its worth the read. Unfortunately, the increase in environmental damage is continuing to peak as we speak. Luckily, people are becoming more and more aware of the destruction that humans... Read more

BOSS Underwear & Swimwear Spring Summer '20 | New-in BOSS

The promise of brighter days are on their way, as we welcome our brand new SS20 BOSS swimwear & underwear collection. We are so excited to share with you the fresh new styles and essential pieces now available for getting out and about . Find below a snippet of the new-in bits and bobs that you can finally get your hands on... BOSS Underwear More BOSS underwear can be found on our p... Read more

UNDERU
20-08-2020

SAXX boxers: Jamie Oliver is the newest celebrity fan!

And it all started with a follow on Instagram…here's the story! We have been raving about SAXX boxers for years, so it's wonderful to see they are getting the recognition they deserve; and what better recognition than that of A list celebrity chef, Jamie Oliver. I must admit when this dropped in my inbox I was sceptical. I wasn't even sure Jamie Oliver ran his own Instagram account, but I've... Read more

Swimwear - Then and Now - What has changed?

Has swimwear always been around? The short answer is NO. How did we go from bathing in the buff to underwear to swimwear...? Swimming in the nude sounds pretty freeing to me.. Why do people even bother with swimwear? Well, there are actually no rules outlawing skinny dipping here in the UK. However, it is often frowned upon in society. If you choose to let yourself loose you could find y... Read more

UNDERU
03-08-2020

Hanro boxer shorts: The men's underwear of choice for 2020

Hanro boxer shorts have the philosophy that less is more. In fact for the whole of HANRO of Switzerland, understatement is both a fundamental value and a claim. Less, but only the best of everything - this is how the brand can also be characterised. Care in every detail: the high quality of the materials used, the perfection of the cut, the care in the processing and the elegance of the pieces... Read more

UNDERU
20-07-2020

BOSS swim shorts competition - win any pair of Hugo Boss of your choice

BOSS swim shorts are a firm favourite at UNDERU, and are consistently featured in our top 5 swim shorts brands every week. We believe we have the large range of BOSS swimwear anywhere in the UK, and we currently stock a massive range of 48 different styles (and that does not even include our 15-strong range of HUGO swimwear)... please let us know if you anywhere with a better range than us!! ... Read more

HUGO underwear x Liam Payne: An Inside Look At His Celebrity Style.

"I think I would define my style as quite laid back and just things that go together quite simply rather than over complicating things and detracting away from yourself." - Liam Payne during HUGO underwear interview 2020 Is your wardrobe starting to look dated? Does Liam's statement sound like your fashion sense? Pieces in our HUGO underwear range could be the essential staples that you ar... Read more

UNDERU
02-07-2020

Boys Designer Underwear for 2020 from UNDERU.com

We started stocking Boys Designer Underwear a few years ago and knew it was a smart move. The market since then the market has gone from strength to strength. Along with designer childrenswear, Boys Designer Underwear is big business. And it should be; new customers are constantly being born and existing ones rapidly grow out of, lose or ruin their favourite clothing. The UK kidswear mark... Read more

UNDERU
30-06-2020

Men's Pants: Are Men Really That Pants at Buying Pants?

A report in The Daily Mail this week has found that the average British Male buys new Men's Pants once every five years. The study concluded that men don't usually buy pants, generally relying on receiving them as gifts from their partners or parents on special occasions. With some men even hanging onto their perished pants for more than a whopping 20 years! Furthermore, more than two in five ... Read more

UNDERU
21-06-2020

Vivienne Westwood Underwear from UNDERU.com

We discovered Vivienne Westwood Underwear last year and decided we had to bring it onto the site ASAP. Westwood needs no introduction, her designs are almost a British Institution. Vivienne Westwood Underwear designs are unique in that each design encompasses the brand wholeheartedly. It's unusual to find such a high-end designer that has paid so much attention to each part of of the design pr... Read more

Tommy Hilfiger Swimwear for 2020 at UNDERU.com

Tommy Hilfiger Swimwear is always a highlight in our men's swimwear collection. Their designs always symbolise the brand and each piece is distinctive 'Tommy'. Year on year the brand become more and more popular; constantly reinventing themselves and keeping their designs fresh and current. This season Tommy Hilfiger's swimwear collection is in their true preppy, college style. Tommy Hi... Read more

UNDERU
09-06-2020

Underwear for Fathers' Day 2020 at UNDERU.com

We have plenty of Underwear for Fathers' Day this year. Happy Socks, Paul Smith and Lacoste have all produced some fun designs that are perfect for your dear Dad. Whether your Dad's idea of Underwear for Fathers' Day is colourful socks (hello Happy Socks). Perhaps your Dad is a little more sedate with his choices? (hello Ted Baker); we have something for every special Dad out there. The... Read more

UNDERU
06-06-2020

Pride Underwear for Pride Month 2020 from UNDERU.com

Pride underwear is a great fun way to express yourself during the traditional Pride month of June. With so many designers now celebrating Pride with fun colourful designs and always the iconic pride rainbow. Pride is a time of celebration for the LGBT community worldwide. And every year, cities all around the world organise month-long festivities to commemorate and support sexual and ge... Read more

Milan: The Fashion Capital of the World

Starting off, which cities are fighting for the title of 'The Fashion Capital of the world'? Milan Paris New York London Which city do you think is the fashion capital? It is really up to personal opinion when deciding which city should take the lead. Lets start with Paris... Paris’s fashion industry, as you probably already know, is a deep-rooted aspect of French c... Read more

UNDERU
27-05-2020

Men's Designer Flip Flops for summer from UNDERU.com

Men's designer flip flops. What were once a purely practical piece of footwear, has now been propelled into a league of it's own. The humble men's flip flop is now a fashion piece in their own right. Perhaps it could be the current fashion towards pool slides, which are now more popular than the classic men's flip flop, especially with the younger consumer. Here at underu.com we still love the... Read more

UNDERU
26-05-2020

Lacoste Men's Swim Shorts at underu.com for SS20...

Just arrived online for SS20 are our Lacoste Men's Swim Shorts. We started working with Lacoste last year and since then brand has gone from strength to strength here at UNDERU. Although we can understand why; Lacoste swimwear is classic and sophisticated - perfect for making the everyday that little more special, and don't we all need at bit of that at the moment? Whether you are on the beach... Read more

UNDERU
13-05-2020

Hype T-Shirts are back. SS20 has already sold out once so be quick!

Hype t-shirts arrived at UNDERU.com only a matter of weeks ago and they have already proved so popular. Hype t-shirts are really 'THE' go-to look this summer. We are really thrilled to have this new brand on-site, especially with Hype giving back so much during the current COVID-19 epidemic. Hype launched the HYPE CARES foundation to support global charities via creative fashion. Desi... Read more

UNDERU
21-04-2020

Hype boys t-shirts; fun, colourful and unique. Shop our boys collection

New to UNDERU.com Hype clothing Hype boys t-shirts have, in just under two years, gone from selling printed T-shirts from a bedroom to processing hundreds of website orders a day. They now produce sweatshirts, backpacks, hats and leggings. All stocked in Topman, Topshop, Footasylum and Asos. Worn by everyone from One Direction to DJs. Established in 2011, HYPE. began as a self-fund... Read more

Men's baseball cap | Why you should be adding one to your wardrobe...

When was the men’s baseball cap invented? Out of no surprise, this type of hat was invented as a sun visor to wear whilst playing baseball. The men's baseball cap was derived from earlier hats that were popular in the late 19th century. Such as the “deerstalker”. As you can see below this is a funny looking hat which was composed of two stiff visors and was typically worn during hunting. Su... Read more

UNDERU
07-04-2020

Sexiest Male Underwear Models in the world right now...

We spend a lot of time looking at male models in their underwear, so we have considerable expertise in the new, and old, faces that crop up in each campaign. We have also become fantastic at remembering the campaigns of old, that sometimes catapulted model's careers. I guess that's what happens when you have been in the men's underwear business for the last two decades. Anyway, without further... Read more

Hugo Boss: Its development over the decades

Lets take it back to 1924.. Hugo Ferdinand Boss founded his own clothing company which is commonly known as HUGO BOSS today. This company featured staple general purpose clothing items such as shirts and jackets. Eventually, this lead to a broader range including raincoats, work clothing and sportswear. As we all know the brand Hugo Boss is now hugely popular for its casual sportswear. ... Read more

The Rugger Polo Shirt Stripes by GANT at UNDERU.COM

GANT After being founded in 1949 by Bernard Gantmacher, an inspiring international clothing brand was born. GANT have carried their bold use of colour throughout the decades by experimenting, implementing and designing different pieces in their fashion range. In fact, during the 1950s colour explosion the brand GANT truly blossomed. 23 years of creativity later, the absolute classic Rugger ... Read more

Bjorn Borg Underwear: A Rather Extraordinary Man

Are you ready to be impressed? Some people are good at cooking. Some people are good at singing. Some people are good at running. How about being so good at tennis that you beat all of Sweden’s top junior players at just 13 years of age. Before the internet was even invented Bjorn Borg had won 41 singles matches and 5 championships in a row, a record that had never been previously set. T... Read more