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Boys Designer Underwear for 2020 from


We started stocking Boys Designer Underwear a few years ago and knew it was a smart move. The market since then the market has gone from strength to strength. Along with designer childrenswear, Boys Designer Underwear is big business. And it should be; new customers are constantly being born and existing ones rapidly grow out of, lose or ruin their favourite clothing.

The UK kidswear market was worth £6.3bn in 2019 and is predicted to grow to £6.7bn in 2020, Euromonitor International data indicates. A 2019 report from the market research provider argues that shifting demographics, including a widely reported “baby boom” in 2011, have created stronger growth in the category.

Now with sustainability at the forefront of customers minds and a shift to more traditional styles and longevity; designer labels aren't just for adults.

Our Boys Designer Underwear and clothing collection include all our favourite menswear designers. Tommy Hilfiger, Gant, Bjorn and Borg and Calvin Klein to name a few. Hype is one of our newest designer childrenswear brands and has proven to be hugely popular online.

UNDERU's Spring/Summer 2020 Boys Underwear Collection

Boys Designer Underwear

A few of our favourite pieces from the SS20 collection include...These Gant Rugby Stripe Boxer Trunks. GANT re-do these every season and they have become somewhat of a classic. Calvin Klein's Black Logo Boxer Trunks are the perfect choice for an older boy. Bjorn & Borg have produced a 7-pack of Boxer Trunks with fun weather prints on each pair, which makes them perfect for all ages. In addition, Tommy Hilfiger have featured a more grown up camo print boxer trunk; great for tween boys who want a little independence and choice around their fashion choices!

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