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Hype boys t-shirts; fun, colourful and unique. Shop our boys collection

UNDERU

New to UNDERU.com Hype clothing

Hype boys t-shirts have, in just under two years, gone from selling printed T-shirts from a bedroom to processing hundreds of website orders a day. They now produce sweatshirts, backpacks, hats and leggings. All stocked in Topman, Topshop, Footasylum and Asos. Worn by everyone from One Direction to DJs.

Hype boys t-shirts

Established in 2011, HYPE. began as a self-funded project. Designing printed clothing and accessories. After winning a t-shirt printing competition, HYPE. had its first batch of stock, which sold out in a matter of hours. With the use of social networking, HYPE. quickly developed into something huge.

Within Months, HYPE. had started to evolve into one of the UK’s most recognisable brands. Housing itself in the heart of the Midlands taking on a new premises in Leicester, overlooking design, production and more in-house. The HYPE flagship store opened in London in the summer of 2013. Taiwan in 2016. Hype boys t-shirts are now stocked in a huge number of stores worldwide.

What started with a simple script over a floral print t-shirt and a tongue and cheek lighter has snowballed into what HYPE. is today.

We’ve come a long way as a brand since just selling printed t-shirts. Our complete range now covers menswear, womenwear and kidswear and now includes a lot more than just t-shirts and backpacks.

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