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BCI Cotton | What is the fashion industry doing to reduce their waste?


The amount of waste that is produced by the fashion industry is a very scary figure. In fact, cotton alone is deemed the most environmentally damaging crop. Thankfully, companies around the globe are becoming more and more environmentally aware. It is disgraceful to only just be seeing the changes implemented. However, a start is better than nothing. So, business have started to use BCI cotton in place of regular cotton. By what is it?


BCI Cotton?

The Better Cotton Initiative (BCI) — a global not-for-profit organisation — is the largest cotton sustainability programme in the world. In fact, their aim is to totally transform the production of cotton worldwide. This is to help with sustainability and a brighter future for our planet. Cotton farming uses high levels of pesticides and toxic chemicals that seep into the earth and water supplies. BCI cotton significantly reduces these negative impacts. They want to make "Better Cotton" a sustainable mainstream commodity. In addition, BCI uses research and evaluation methods and works with independent organisations and researchers to assess field-level impacts. This diversity of approaches is necessary to effectively measure results and impact both at scale and in depth. Read more about it here ---> BCI Results and Impact.

In the 2018-19 cotton season, 2.3 million BCI Farmers received training on more sustainable farming practices and produced 5.6 million tonnes of Better Cotton – that equates to 22% of global cotton production.


So, what brand have changed their naughty old ways? At UNDERU we are proud to mention that more and more companies are launching new products that are more sustainable. It is so great to see. Follow the link at the bottom of the post to find what items we have so far. Gladly, their are so many more on the way which will be stocked up during this year as well as many years to come. Just to name a few:

  • Hugo Boss (BOSS + HUGO)
  • Tommy Hilfiger
  • Lyle & Scott
  • Bjorn Borg
  • O'Neill
  • Polo Ralph Lauren

Choose from our wide selection of underwear, socks and clothing that have used BCI cotton!

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