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Puma Underwear AW17 has arrived


All of our Autumn / Winter stock is now arriving online & we are so excited to show you.  Over the coming weeks we will be guiding you though each collection starting today with Puma Underwear.

You might remember Puma from the early 90's tracksuit trend, although granted most of us would probably like to forget that particular fashion memory.  Puma started when the brothers Rudolf and Adolf Dassler found the company “Gebrüder Dassler Schuhfabrik“ (Dassler Brothers Shoe Factory) in Herzogenaurach, Germany in1924.  At the Olympic Summer Games in Amsterdam in 1928, the majority of the German athletes wore Dassler spikes.  In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin sporting Dassler spikes. Overall, seven gold medals and five bronze medals are won in Dassler shoes and two World and five Olympic records were smashed. This represented the international breakthrough for the Dassler brothers and what is now Puma.

Fast forward to 2017 and Puma are the perfect choice to complete your workout wear.  Each pair of Puma Underwear is designed for comfort and performance.  There is also the added benefit of premium fabrics and the great value associated with Puma underwear too.Puma UnderwearWe love Puma's great value 2-pack of boxer briefs in some of AW17's favourite colours. Each with contrasting 360 branded waistbands. Fabricated from a very soft touch cotton elastane blend with a comfortable elasticated waistband for extra comfort and support.  Puma's shaped no fly pouch adds greater support with its double layer. The velvety stretch waistband on each style features interwoven Puma branding in a contrast colour.  Our favourite set is the burgundy and black multi-pack.  Burgundy is Autumn/Winter's hottest colour and the subtle vintage styling makes them a firm favourite here at UNDERU.

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