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Hanro SS23 is finally here.


Hanro, globally known for its use of luxurious fabrications, expert designing, and trendy yet timeless styling. From starting up in 1880, it's safe to say that the brand has had lots of experience in its field. In fact, Hanro have proven decade after decade that there's always a chance to make something better. As seen across our seasonal Hanro wear here at UNDERU, it simply just gets better and better. Be that the stunning use of patterns, or their unmatched use of high quality natural fibres, Hanro consistently excel.

Hanro: The Brand

It started off all the way back in 1884 in Switzerland when Albert Handschin and Carl Ronus founded a knitwear factory. Hanro as we know it still carries the same eager eye for detail and the same passion for use of premium fabrications. Although, these have of course changed a bit since then. The business held its way through the years making practical undergarments. From supplying the military with underwear during the war, to ditching the corsets and becoming the go-to seamless underwear brand for young women. All the way to expanding its sales to the US gaining huge popularity and even worn by the likes of Hollywood stars such as Marilyn Monroe.

Now, the brand has humongous roots in today's fashion world. Standing tall, Hanro has flowed with the trends and expanded to casual wear and lounge wear while designing hugely popular modern underwear designs such as boxer trunks, briefs, and boxer shorts, across all genders. Styles that we all know and love today!

"New styles are created again and again, blurring the boundaries between day and night and inner- and outerwear."

- Hanro

Sustainable Fashion

Sustainability is booming and Hanro know what they're doing when it comes to premium materials. Therefore, Hanro have recently steered their focus onto becoming more sustainable. They have put more spend into implementing good-for-the-planet fabrics. This involves using cellulosic fibres like Tencel. Tencel is a cellulosic fibre obtained from wood pulp using recyclable solvents. This is a very sustainable option in comparison to materials such as non-BCI cotton and non-recycled polyester. This type of material is known to be breathable, stretchy, and wrinkle resistant. It's a great material to look out for if you are mindful about sustainable fashion.

Men's Hanro Underwear collection for SS23
Hanro Fancy Woven Geo Print Boxer Shorts, Blue/White
Code: 24215

Spring/Summer 2023 Collection.

This season has arrived. As always, there's a great mix of classic solids as well as luxurious patterns. All extremely nice to look at and even better to wear. With soft to the touch fabrication, stretchy waistbands, and Hanro logo details, this underwear will be a firm favourite in your drobe. This season is bursting with underwear as it's focus. With lots of great value multipacks and single packs involving Hanro boxer trunks, and boxer shorts. Thus, take a browse at our collection today!

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