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SAXX boxers: Jamie Oliver is the newest celebrity fan!


And it all started with a follow on Instagram…here's the story!

We have been raving about SAXX boxers for years, so it's wonderful to see they are getting the recognition they deserve; and what better recognition than that of A list celebrity chef, Jamie Oliver. I must admit when this dropped in my inbox I was sceptical. I wasn't even sure Jamie Oliver ran his own Instagram account, but I've been assured it's completely true.

So here you go, I think this is really going launch SAXX boxers to the next level...

So there you have it, "like being cupped by angels" could perhaps be their next marketing strap line?!

While we aren't new to the "SAXX underwear" revolution, we are impressed how the brand has developed it's offering with each passing season. In the last two years SAXX have branched into men's swimwear, sleepwear and lounge wear. Every pair of SAXX underwear features 3 trademarked features that really sets SAXX apart from any other men's underwear brand:

BallPark Pouch™ Designed for contact-free support. This 3D hammock-shaped pouch keeps everything in place; thanks to mesh panels that prevent skin-against-skin friction, and feature no exposed stitching for chafe-free comfort.

Three-D Fit™ Taking a 360-degree view of the body, Saxx underwear considers fit, feel and function, and use nine panels of fabric to create 3D shaping around glutes, thighs, quads and hamstrings.

Flat Out Seams™ While other underwear companies place the raised-thread seam against the body, Saxx reversed conventional thinking and placed the flatter, softer side of the seam inward, for chafe-free comfort.

Are you ready for the SAXX revolution? Get yours here!

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