Bjorn Borg underwear... goes tribal
This collection sees a tribal influence in the Bjorn Borg underwear range, with the African multicolour theme adding an amazing vibrancy to the trunks, briefs and socks for Q3. The Maasai print in the 2-pack trunks and the brief (i.d.s 11292 and 11291) are simply stunning, and you can imagine the print in the 2-pack is set against the African sky blue of the solid trunk.
Luca Mainini is a fan of Bjorn Borg Boxers
Taking all of the loudest bits of popular culture, chopping them up, then stitching them back together again. That's what renowned surrealist artist Luca Mainini likes to do!! We see his own take on a couple of "crazy" prints in the collection. The Velvet Hands trunk (i.d. 11704) is my favourite.
Bjorn Borg: developing sports and tracksuit ranges
Fitting well with the brand's heritage, Bjorn Borg is broadening its offering into sports and leisure range. In this Q3 collection they are offering 3 styles of technical sports trunks, which are selling quite well. And the Bjorn Borg tracksuit (hoodie and trousers) is our first of hopefully many leisure wear offerings from Bjorn Borg.
