Men's designer flip flops. What were once a purely practical piece of footwear, has now been propelled into a league of it's own. The humble men's flip flop is now a fashion piece in their own right. Perhaps it could be the current fashion towards pool slides, which are now more popular than the classic men's flip flop, especially with the younger consumer. Here at underu.com we still love the... Read more
Just arrived online for SS20 are our Lacoste Men's Swim Shorts. We started working with Lacoste last year and since then brand has gone from strength to strength here at UNDERU. Although we can understand why; Lacoste swimwear is classic and sophisticated - perfect for making the everyday that little more special, and don't we all need at bit of that at the moment? Whether you are on the beach... Read more
Hype t-shirts arrived at UNDERU.com only a matter of weeks ago and they have already proved so popular. Hype t-shirts are really 'THE' go-to look this summer. We are really thrilled to have this new brand on-site, especially with Hype giving back so much during the current COVID-19 epidemic. Hype launched the HYPE CARES foundation to support global charities via creative fashion. Desi... Read more
New to UNDERU.com Hype clothing Hype boys t-shirts have, in just under two years, gone from selling printed T-shirts from a bedroom to processing hundreds of website orders a day. They now produce sweatshirts, backpacks, hats and leggings. All stocked in Topman, Topshop, Footasylum and Asos. Worn by everyone from One Direction to DJs. Established in 2011, HYPE. began as a self-fund... Read more
When was the men’s baseball cap invented? Out of no surprise, this type of hat was invented as a sun visor to wear whilst playing baseball. The men's baseball cap was derived from earlier hats that were popular in the late 19th century. Such as the “deerstalker”. As you can see below this is a funny looking hat which was composed of two stiff visors and was typically worn during hunting. Su... Read more
We spend a lot of time looking at male models in their underwear, so we have considerable expertise in the new, and old, faces that crop up in each campaign. We have also become fantastic at remembering the campaigns of old, that sometimes catapulted model's careers. I guess that's what happens when you have been in the men's underwear business for the last two decades. Anyway, without further... Read more
Lets take it back to 1924.. Hugo Ferdinand Boss founded his own clothing company which is commonly known as HUGO BOSS today. This company featured staple general purpose clothing items such as shirts and jackets. Eventually, this lead to a broader range including raincoats, work clothing and sportswear. As we all know the brand Hugo Boss is now hugely popular for its casual sportswear. ... Read more
GANT After being founded in 1949 by Bernard Gantmacher, an inspiring international clothing brand was born. GANT have carried their bold use of colour throughout the decades by experimenting, implementing and designing different pieces in their fashion range. In fact, during the 1950s colour explosion the brand GANT truly blossomed. 23 years of creativity later, the absolute classic Rugger ... Read more
Are you ready to be impressed? Some people are good at cooking. Some people are good at singing. Some people are good at running. How about being so good at tennis that you beat all of Sweden’s top junior players at just 13 years of age. Before the internet was even invented Bjorn Borg had won 41 singles matches and 5 championships in a row, a record that had never been previously set. T... Read more
The Mens Loungewear to sport while you're working from home... Our homes have suddenly turned into so much more than the traditional sense. They are now offices, schools, gyms; and a place where we dance around the kitchen on the House Party app on a Saturday night (just me?!). While your 10 year old tee and greying jogging bottoms where once acceptable, now, with all the video calls (wheth... Read more
Scotch & Soda Boxers have been on our radar for a while. The Scotch & Soda brand is always associated with classic styles made in the highest quality fabrics, and their underwear is held in the same regard. Unlike so many other brands, their men's underwear is designed and manufactured in house. ‘‘Scotch & Soda loves to make great garments that suit every individual. We want peop... Read more
I was doing some of my usual searching across the internet for Sexy Mens Underwear (tough job, but someone has got to do it!) When I saw an old video post from The Washington Post that we were mentioned in. I'm all for taking joy in the small things at the moment. Ronaldo in a pair of sexy mens pants is just that, pure escapism... https://youtu.be/cToDejQl4P4 If you are planning on spe... Read more
We understand Men's Designer Swim Shorts might not be at the forefront of our minds, given the current panic around Coronavirus and travel. But it's nice to have a little break from all the terrible news and look to something cheerful and fun. So we thought a little SS20 Men's Designer Swim Shorts post was in order. We always love taking delivery of our new season pieces. Spring/Summer is a... Read more
Everyone needs underwear. Men increasingly like to look good. And once men have found what they like they stick to it. So for UK online retailer UNDERU.com selling men's designer underwear online, the past few years have been good business. More sales, more customers, more underwear brands. A self-enforcing circle of business growth. That was until the full scale of the epidemic outbreak of... Read more
We understand Men's Swim Shorts might not be at the forefront of our minds, given the current panic around Coronavirus and travel. But it's nice to have a little break from all the terrible news and look to something cheerful and fun. So we thought a little SS20 Men's Swim Short post was in order. We always love taking delivery of our new season pieces. Spring/Summer is always a highlight ... Read more
Once the purpose of Men's jockstraps was primarily for sport. Fast forward to 2020 and jockstraps are in every underwear designer's collection. If you aren't sure exactly what a jockstrap is then let us enlighten you... Men's Jockstraps (also known as a jock, strap, cup, supporter, or athletic supporter); is an undergarment for protecting the testes and penis during cycling, contact sports o... Read more
Paul Smith underwear is making a name for itself, and for all the right reasons. It is often the case that a huge global menswear label, like Paul Smith, forays into underwear with just their name behind them. They might outsource their product and let's face it, it isn't quite as good as it should be. This really isn't the case for Paul Smith underwear, they are quite a recent brand for us.... Read more
D&G Underwear really is the 'King' of underwear. So it's no surprise their new branding is just that. Over the years there have been many a famous campaign with D&G boxers in it, and the classic styles have hardly changed much over the years either. Testament to their ethos of luxury men's underwear. This season Dolce & Gabbana have featured 'King' on their new waistband, a bol... Read more
Paul Smith Socks are probably my favourite of all time, there I said it. I guess in the underwear game having a favourite is like admitting you have a favourite child. Not very appropriate. The great thing about designer socks is that they are an instant and super cheap way of buying into a high-end brand. Especially with a look that is as iconic as Paul Smith. Paul Smith Socks' iconic mul... Read more
If Christmas jumpers aren't really your thing, how about Christmas Underwear? It's probably a much easier way of getting into the Christmas spirit than having Father Christmas emblazoned across your chest. Christmas Underwear actually is the perfect accompaniment to the most wonderful time of the year. The time we can all say 'f**k it' it's Christmas and eat another mince pie, so just *might* ... Read more
Here at UNDERU, we have a huge selection of Boy's Underwear. Whether your little chap prefers Gant, Calvin Klein, or Bjorn Borg we've got you covered. Boy's Underwear is now one of the fastest growing parts of retail. With the trend for matching older siblings and Dads hugely popular, and teen boys getting more and more conscious of what they are wearing, it's no wonder. What was once a rar... Read more
Bjorn Borg Underwear is a firm favourite here at UNDERU, it's often a running joke here that it's where the fashion industry keeps all its colour. Our collection here at UNDERU is an explosion of colours and prints with sporty styles; a fusion that the Bjorn Borg brand has become well known for. Choose from our latest range of Bjorn Borg trunks, underwear and colourful Bjorn Borg swim shorts... Read more
Black Friday Deals Week... Black Men's Underwear Day OneCode: BLACK1 20% off all Men's Black Underwear Combining nostalgia for my own childhood with some great contemporary Black Friday deals, we promise to bring you a whole week of stunning deals and offers at UNDERU.com. I hope that some of you, like me, were great fans of Jim Bowen's Sunday evening entertainment show. And if not, wel... Read more
Men's Socks. Is there a better present for the guy that has everything? Most of the men I know wouldn't ever consider buying themselves a pair of socks, and will gladly wait until Christmas to sock up (sorry!). Over the last few years Men's Socks have become not just a necessity, but a stand-alone fashion statement. Just look a brands like Happy Socks who recently sold their business for 7... Read more
Win THE Men's Socks Advent Calendar of 2019... Our Happy Socks Advent Calendar has flown out the door this year, and we aren't surprised. Adult Advent Calendars are fast becoming a huge trend each Christmas. Gone are the days when you opened a cardboard picture of Father Christmas, now there are a whole host of amazing ways to count down to the big day. For anyone that loves men's socks th... Read more
WHAT IS ODD SOCKS DAY? Odd Socks Day forms part of Anti-Bullying Week. It is a chance to celebrate that we are all unique. Simply wear your odd socks on Tuesday 12th November. Millions of children and adults will be taking part across the country. Our Polo Ralph Lauren socks are perfect for Odd Sock Day, they have a cute bear on one and a classic Ralph Lauren crest on the other - the best ki... Read more
To celebrate firework night we are offering 15% off all non-sale items. Choose from our huge selection of men's designer underwear from designers such as Calvin Klein, Ralph Lauren and Armani. Simply enter code FIRE15 at checkout. Read more
Our new season French Connection selection is now online and to celebrate we are giving away a free bag with each full-price purchase. Shop our selection of men's knitwear, shirts and men's underwear here. Read more
Each month we introduce one of our brands to you. This month we have the pleasure of introducing Scotch and Soda. Scotch and Soda first opened it's doors in 1985 in Amsterdam. Primarily manufacturing premium and upmarket men's clothing, women's clothing under the brand Maison Scotch, boy's clothing under Scotch Shrunk, girls' clothing under Scotch R'Belle, denim and urban products under ... Read more
The Beckham family has been enjoying a spot of downtime on a relaxing yoga retreat in Italy last week, but it’s David Beckham’s choice of swimwear (among other things) that’s been capturing the attention of fans more than anything else. Image: Instagram Image: Instagram Sporting two of the latest and most popular pieces from the Versace swim shorts collection, Beckham has been sh... Read more
David Beckham is currently off on a summer break in Italy with wife Victoria and their four children and has been sporting various Versace swim shorts throughout the trip... His wife Victoria has been documenting their trip this week and David has been seen wearing two of our most popular styles of Versace swim shorts. In a string of videos and snaps posted, 44-year-old ex-pro footballer David ... Read more
Instagram is a plethora of photos of topless male underwear models, but these are among some of our favourites here at UNDERU... Whether they are helping those less fortunate, or posting frivolous photos on a beach in Thailand - these are the male underwear models we love to follow on the gram... Chris Garafola About Instagram star and model who went viral after treating his sister with down sy... Read more
Klopp wore Cristiano Ronaldo underwear and left Liverpool stars in stitches during Liverpool 2018 Champions League final team-talk Jurgen Klopp had his Liverpool players in stitches after he showed off his Cristiano Ronaldo pants during his team talk ahead of the 2018 Champions League final. The Anfield side were about to take on Ron's Real Madrid in Kiev when the German was preparing ... Read more
With Summer in full swing, men's underwear needs to work that little bit harder... Men's underwear comes into it's own in the Summer months. Fabrications and fit are emphasised more than ever. If it didn't feel comfortable when it's 15c, then it sure as hell isn't going to when it hits 35c and you're stuck on the underground for an hour. We've complied a few key underwear pointers, to keep you ... Read more
It's Father's Day on the 16th of June here in the UK, and the perfect time to treat your Dad to a little something special. Our series of Father's Day 2019 blog posts include boxer trunks, swim shorts and socks; basically everything your dear Dad would love to receive ;-) So if you want to make your life easy read on...In the last of our Father's Day posts, we feature our favourite men's swim... Read more
The gift that every Dad wants to receive for Father's Day 2019...socks! Our top 10 sock gift sets for your DadIt's a well known fact that once a man becomes a Father, something genetically changes and he absolutely loves to receive a pair of socks for any celebration. So the one day in the year when your Dad should be King (aka Father's Day), there is only one gift you need think of...yes that'... Read more
It's Father's Day on the 16th of June here in the UK, and the perfect time to treat your Dad to a little something special. Our series of Father's Day 2019 blog posts, includes boxer trunks, swimwear and socks; basically everything your Dad would love to receive ;-) So if you want to make your life easy read on.First in our series of posts, are men's boxer trunks... Boxer trunks are the perfe... Read more
Glitter? (check), short shorts? (check), tank top? (check), gay pride underwear? (look no further)...With pride month about to kick off at the beginning of June, and Taiwan becoming the first country in Asia to legalise same sex marriage; there is no better time to go all out with your pride underwear choices and celebrate this special month.Every gay man should have at least one pair of gay pr... Read more
Rumour has it the sun is going to make an appearance soon. So we thought it time to introduce you to our favourite men's designer swimwear this season... We all have favourites, and Men's Designer Swimwear is no different. Everyone here at UNDERU.com has different taste, so our edit is hugely diverse - but hopefully that makes for an interesting collection.Kicking off, are one of our best-selle... Read more
With the Summer fast approaching and underwear chafing an issue for many men, Saxx Underwear has the answer... SAXX’s heritage of revolutionising underwear goes back 10 years. In 2006, Trent Kitsch was on an Alaskan fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imag... Read more
The UNDERU Easter Bunny has hidden his Easter Basket on one of the Paul Smith Swim Shorts product pages. Who knows why??!! Simply tell us the 5-digit product code, e.g. 15835, of the swim shorts where the basket is to win a pair of Paul Smith swim shorts of your choice. Start Looking NOW... Then tell us where the basket is on our Competitions page Read more
A whole weeks worth of Hugo Boss socks for you AND a lucky partner... Win a weeks supply of Hugo Boss socks for you and your partner. Simply tag your chosen friend in this image on our Instagram page, and both be following us with a chance to win. The winner will be announced on the 26th of April and tagged on our Instagram account.Open to UK residents only Read more
Ok, ok...So the title of this post might be a bit misleading if you're in the UK. It snowed in London on Tuesday and here at UNDERU the heating is still on full. BUT Spring is in the air, and it's made even more exciting by the amazing array of SS19 designer underwear that has just landed online. We haven't held back this season, there is floral, ice cream, tropical, palm and even some parro... Read more
There is almost a rite of passage receiving men's underwear for Christmas - a way of kicking off the New Year right. Ironically this time of year buying gifts for yourself isn't always easy, so what better way to make someone's Christmas than to buy them some new underwear. Underwear wasn't always a luxury item, more of a necessity (well I guess it still is!). Originally they served to lessen ... Read more
Support Small Business Saturday – up to 25% off all men’s underwear orders this weekendAs a small business ourselves we are proud to support Small Business Saturday, which exists to support, inspire and promote small businesses. Here at UNDERU our relatively small business size helps us to be more in tune with our market selling men’s underwear and helps us to respond to our customers with gre... Read more
Love it or hate it, it's Black Friday. Shop our men's black underwear discount...We don't need to introduce Black Friday to you, and we are sure you have heard enough about it - so we will keep it quick. Here at UNDERU we are offering 20% off all black underwear, all weekend. Simple. Just use code BLACK20 at checkout. Here are just a few of our favourites, but shop the entire black underwe... Read more
Our 2018 men's underwear gift guide is here...It's the most wonderful time of the year (again!). Whether you're a believer or not, here at UNDERU we pride ourselves on offering a great range of men's underwear and gifts for him. Be it underwear from Calvin Klein, Emporio Armani or Dolce & Gabbana, swim shorts from Hugo Boss or Ralph Lauren, polo shirts or pyjama sets from Gant, or socks fr... Read more
Get Winter ready with our selection of men's gloves & scarvesAfter a rather mild Autumn in the UK, it finally feels like time to don our winter clothes and dig out the gloves and hats. This season has seen some fantastic winter warmers drop at UNDERU, from designers such as Gant, Tommy Hilfiger and Ted Baker. As always we have made a small edit of some of our favourites, whether they are ... Read more
Welcome to our Autumn / Winter 2018 men's underwear selection. It's been a cracker of a season, and, even if we do say so ourselves one of our favourites to date; from bold winter florals at Bjorn Borg to plaid at Gant - we have something for everyone.There have been a few styles that have particularly caught our attention, so we thought a seasonal round-up would be in order. First up are the... Read more
With Summer finally making an very sudden appearance in the UK we have been struggling with what to wear each day. Being Brits we aren't used to such balmy temperatures in early May (well in fact ever). Enter Ted Baker swimwear...Their collection of fluro brights and tropical prints are a one-stop Summer shop. Some of our favourites include this Ted Baker palm tree print t-shirt which would ... Read more
Our favourite men's Replay t-shirt...Replay were established in 1981 and they have since become one of the leading international companies in the denim sector. One of the best-selling casual wear clothing brands, Replay are based in Asolo, Italy and they create, promote, and distribute men's, women's, and children's casual wear, along with accessories and now footwear. Replay takes its name f... Read more
Our favourite new men's swimwear...It looks like Spring may have finally sprung in the UK, and here at UNDERU we are taking the opportunity to get our men's swimwear sorted for Summer by adding a few new items to our collection.We have something for everyone this season, be your men's swimwear style classic or contemporary. These are a few of our favourite pieces...These Versace Goldfish Print... Read more
Levi's Socks, the shortcut to your SS18 wardrobe... One of menswear's most loathed items is making a comeback. But before you recoil in horror, it's worth remembering that white socks weren't always the mark of a style pariah - and today some of the coolest men in the world are pulling them on once again. In a recent poll taken by Esquire – white socks were voted, alongside ultra deep V-necks,... Read more
Levi's underwear at UNDERUProving that they don't just make our favourite jeans, Levi's give pretty amazing men's underwear too. While we know they may not be the first brand you think of, bare with us...after all we know men's underwear better than anyone.First up on our Levi's underwear 101 is fabric composition...each pair of boxers are fabricated from a super soft cotton elastane blend for... Read more
It's big drop week at UNDERU, with loads of our SS18 Men's Underwear collections going online. Here are just a few of our favourites....First up these bold Versace briefs. Incorporating a new waistband this season, with a slightly more neutral colour palate, these Versace briefs still pack a bold punch but in a more subtle way. Next our classic Versace boxers, these remain the same for SS18, b... Read more
Our men's underwear sale is now live...It's time for our huge Winter men's underwear sale. Every year it's the perfect time to take stock of your current underwear and update/replace where appropriate. It's also a great time to buy those more special and expensive pieces that you may have not considered before a nice big discount.We have put together a small edit of our favourite pieces that ... Read more
There is still time to buy your last minute men's underwear gifts. Just make sure you have checked out your basket by Wednesday at 3pm for first class delivery, and Thursday at 3pm for next day and express delivery.If you need some men's underwear gift inspiration then check out our gift guide below.Wishing all our customers a very Happy Christmas! Read more
Hugo Boss Swimwear have all your Winter sun wardrobe requirements...Hugo Boss are known for their paired back elegance and superior attention to detail. They are a brand associated with luxury and good taste. What we didn’t know about Hugo Boss, was that they have practicality down to a fine art too. It’s not often that style and practicality are mentioned in the same sentence, but Hugo Boss... Read more
Support Small Business Saturday – up to 25% off all men’s underwear orders this weekendAs a small business ourselves we are proud to support Small Business Saturday, which exists to support, inspire and promote small businesses. Here at UNDERU our relatively small business size helps us to be more in tune with our market selling men’s underwear and helps us to respond to our customers with grea... Read more
It's a festive checkmate this season with Hugo Boss underwear... Our Winter Hugo Boss Underwear has landed on site and it's chock-full of perfect Christmas presents. Red and black hues dominate the collection with some red tartan and inky baroque prints thrown in for good measure. Hugo Boss are never shy to flash their logo, and why would they? Their discreet yet punchy logo sits proudl... Read more
Happy Socks = Happy Christmas Here at UNDERU one of our favourite men's sock brands are Happy Socks. We love their gorgeous packaging (no Christmas wrapping required!!) and their colourful bold designs, these are seriously cool socks. We all know that socks are the perfect stocking filler. They are practical but fun at the same time and every chap we know loves to receive them.We currently h... Read more
If you're anything like us, you'll know just how hard it is to find Boy's Designer Underwear that is both affordable and tows that fine line between child and grown up. Our huge selection of Boy's Designer Underwear does just that; and we have one of the most extensive collections out there.Now bonfire night is well and truly done and dusted our attention has turned to Christmas. We can't thi... Read more
Continuing our AW17 highlights, today's post is dedicated to Versace Underwear... Versace underwear is always dramatic, daring and bold. Their signature baroque print and Medusa logo always stands out from the crowd and is instantly recognisable.There are so many Versace highlights this season. A firm favourite are their bold mesh boxers, with the daring panel design. We love the rich re... Read more
Continuing our AW17 highlights, today's post is dedicated to Dolce & Gabbana men's underwear AW17 collection... Italian fashion house Dolce & Gabbana men's underwear always cater for the more extrovert of us. Their main-line collection this AW17 includes Beatlejuice stripes (perfect for Halloween!). Italian crest prints and Autumn's hottest hue, Burgundy. Whether you are looking to m... Read more
We are offering 20% off our Parisian underwear brand Hanro men's underwear all this week. If you like your men's underwear sexy with a classic twist then Hanro are for you.Here are a few of our favourites but shop our full collection of Hanro men's underwear here Read more
Our Autumn / Winter stock is arriving online thick and fast. So over the coming weeks we will be guiding you though each fantastic collection. Today it's Emporio Armani men's underwear... Emporio Armani men's underwear are always one of the first designers to tap into current trends. This season their use of reds throughout the collection (by far one... Read more
AW17 Calvin Klein Men’s underwear has arrived... It’s that time of the year when we dust off our satchels and sharpen our pencils and embrace the new season with open arms. Even after all these years we still find ourselves with that back to school mentality come Autumn, and clearing out our underwear draws has become a seasonal pursuit...enter Calvin Klein men’s underwear.Last weekend while t... Read more
Our new men's boxers for September 2017...We like to think our selection of men's boxers here at UNDERU is one of the best out there. Although even by our standards our September drop has been pretty amazing (even if you do say so ourselves!).These are just a careful selection of our favourite men's boxers, to view all our new in pieces click here.Versace underwear are back again this season wi... Read more
All of our Autumn / Winter stock is now arriving online & we are so excited to show you. Over the coming weeks we will be guiding you though each collection starting today with Puma Underwear. You might remember Puma from the early 90's tracksuit trend, although granted most of us would probably like to forget that particular fashion memory. Puma started when the brothers Rudolf and Adol... Read more
Fun and frivolous, Dsquared2 Underwear is one of our favourite playful men's underwear brands and their new collection won't disappoint... So how did Dsquared2 Underwear begin? Dean and Dan Caten, twin brothers from Willowdale in Toronto, started their path in fashion at the Parson’s School of Design in New York City in 1984. Eight years later, the Canadian duo moved to Italy with their sig... Read more
Our new boys underwear collection is ready to be shopped for AW17... With a new season upon us and 'back to school' season around the corner it's the perfect time to refresh your little chaps underwear draw. We have had a huge drop of boys underwear on site and these are just a few of our favourites. From bold Tommy Hilfiger logos to classic Calvin Klein boxers there is something for every t... Read more
Our Summer men's swimwear sale is now on and selling fast...We have some fantastic Men's Swimwear in our summer sale, so with summer set to return to the UK next week (or so we've been told) now is the perfect time to snap up a bargain.If you find yourself reaching for the same style again and again now might be the perfect time to experiment. We have a whole myriad of styles for every body s... Read more
We know moaning about the weather is one of our Great British pastimes (and we love it really) but you know it's been a rotten summer when you post about Men's Hoodies in August...So it's August and in true British summer style it's wet...and cold...and wet. So the last week or so we've been reaching for our trusted men's hoodies to keep the chill off and keep us dry. With conditions not looki... Read more
Here at UNDERU we are always on the lookout for new innovative men's underwear brands. Our newest brand, SAXX underwear are just that. Launching in the US 10 years ago they have begun to lead the way in men's underwear technology and are fast revolutionising men's underwear.Going back 10 years to 2006. Trent Kitsch was on a fishing expedition and after spending hours in a cold ocean suit he kne... Read more
Wolsey is a world-leading manufacturer of premium socks and undergarments, with an unrivalled history that stretches back to 1755. Wolsey underwear was selected by Captain Scott and Roald Amundsen in 1911 for their race to reach the South Pole.In 1919 Wolsey underwear was also supplied, in accordance with Sir Ernest Shackleton’s specifications, for his Murmansk expedition which is testament to... Read more
We are offering complementary delivery this weekend with no minimum order value. So if you've been contemplating some new men's underwear, what are you waiting for?Everything is included, from Versace briefs to Calvin Klein boxers and everything in between. No need to use any code, your complementary shipping will be applied at checkout.Happy Shopping!UNDERU Read more
With underwear giant Figleaves no longer stocking men's underwear we wanted to offer past Figleaves customers a free £10 to spend with us... It's true, sadly Figleaves Men is no longer a thing. They have removed thier Figleaves Mens collection and focused purely on womens underwear. Here at UNDERU we pride ourselves on our vast designer men's underwear UK collections, we have years and years of... Read more
The Summer has started well this year, and the perfect accompaniment to the Summer is a Gant polo shirt.Founded in Newhaven, Connecticut in 1943, Gant as a leading men's designer brand takes its inspiration both from its beautiful coastal location on the East Coast of America and from Yale University, which is a local resident. It is easy to see these influences in our Gant polo shirts collecti... Read more
We are celebrating Pride here at UNDERU and donning some of our favourite men's underwear...June is Pride month, a time of celebration for the LGBT community worldwide. And every year, cities all around the world organize month-long festivities to commemorate and support sexual and gender minorities' liberation. Here at UNDERU we are pulling out our favourite men's underwear ready for this yea... Read more
Currently melting in the UK heatwave? Take a peek at our Tommy Hilfiger swim shorts collection...With London currently hotter than Phuket, and us all being rather British about it. We couldn't think of a better time to introduce our SS17 Tommy Hilfiger swim shorts collection to you.First up are our bold Tommy Hilfiger swim shorts. We love the vertical stripe print and the nautical style colo... Read more
Looking to make a splash this Summer? Look no further than Versace swimwear You know we love Versace underwear for their sexy designs and Roman inspired prints. But some of you may not know that they also have an amazing Versace swimwear selection too.We have edited a few of our favourite Versace swimwear pieces below. Perfect if you are heading away for some sun this Summer and looking to ha... Read more
As part of a series of 'Brand-in-focus' blog posts, today I am choosing to highlight our Just Cavalli underwear collection here at men's underwear specialists, UNDERU.com. Roberto Cavalli was born in 1940 in Florence, Tuscany. His eponymous fashion line is world renowned for exotic prints. A little known fact about Roberto Cavalli is that whilst he was a judge on the Miss World 1977 programme, ... Read more
As part of a series of 'Brand-in-focus' blog posts, today I am choosing to highlight the bulging Thomas Pink underwear package (pun fully intended!!) that we offer at UNDERU.com. Thomas Pink underwear Bringing eclectic tastes of Jermyn Street into their designs, our collection of Thomas Pink underwear is full of colour and original designs. As a relatively new entrant into the world of men's un... Read more
Bold meets Classic with Versace underwear... Known for their seductive styles and fashion forward designs Versace underwear are a perfect choice for the fashion forward chap. Here at UNDERU we love their monochrome palate and bold Versace logo that each design features.We have edited a few of our favourite Versace pieces below. Although stay tuned, we have a huge Versace drop coming in a few ... Read more
We are proud to introduce Scotch & Soda underwear to UNDERU.com...The Scotch & Soda underwear brand is synonym for everlasting, classic style that would outlast all passing fashion trends.‘‘Scotch & Soda loves to make great garments that suit every individual. We want people to love their clothes and enjoy wearing them. Scotch & Soda products are of high quality, rich in detail ... Read more
The gentleman's choice, Hugo Boss underwear SS17 has arrived...It is big drop week at UNDERU, loads of our Spring/Summer collection are now online. One of our favourite designers is Hugo Boss underwear. We love their grown up take on men's underwear and always enjoy seeing what each collection holds.First up in our selection is my personal favourite, the Hugo Boss underwear retro logo boxer... Read more
Fall face first into Summer with our men's swimwear collectionRumour has it Summer is going to make an appearance in the UK soon, while we aren't holding our breath, we are checking BBC weather hourly and doing our best sun dance. Come on, we are British, if we didn't have the weather to talk about society as we know it would fall apart & the Daily Express would go under in hours. Anyway.... Read more
Calvin Klein underwear proves age is nothing but a number... An advert for Calvin Klein underwear featuring 73-year-old Lauren Hutton looks set to reignite the debate about ageism. A hot topic in the Fashion industry. The minute-long promo sees the American Gigolo star modelling lingerie alongside the likes of Kirsten Dunst and Rashida Jones. Vogue praised the ad, directed by Sofia Coppola, ... Read more
Adding a little lux to everyday with Calvin Klein socks... Okay so men's socks are hardly the most exciting subject but when they are Calvin Klein socks we'll make the exception. Possibly the most overlooked item in your wardrobe, socks needn't be boring. We have a huge selection of men's socks here at UNDERU and consider ourselves pretty clued up on the pros and cons of each style and de... Read more
Introducing Nikben Swimwear to UNDERU.com... Although born in Sweden, Nicklas aka NIK, founder of NIKBEN Swimwear, was bred on the beaches across the southern parts of Europe. Swimwear became his natural choice of apparel in his everyday life, not only for lazy days bumming on the beach, but also at the gym, relaxing at home or even on the golf course. Benjamin aka BEN was born on the Swedish w... Read more
Tom Ford International is branching out into men’s underwear having signed a partnership agreement with garment manufacturer and distributor Albisetti International.Swiss-based Albisetti produces a range of garments from ready-to-wear to activewear and accessories for some of the world’s leading brands including Armani men's underwear, Burberry, Dolce & Gabbana underwear, Gucci and Ralph La... Read more
Our classic Ralph Lauren swimwear has landed online and it's as gorgeous as ever... Our SS17 Polo Ralph Lauren collection has arrived and it's a goodie (even if we do say ourselves!). I know we shouldn't have favourites but when it comes to men's swimwear Ralph Lauren always hit the mark. Personally if I'm going to invest in my swimwear I want quality and a classic style, and Ralph Lauren swim... Read more
Polo Ralph Lauren Men's Underwear always produce their collections using the very best premium fabrics, designed with ultimate comfort and quality in mind. They are well known for their leftfield technical features such as the reinforced front pouch and the interwoven branding on the elasticated waistband. Being crowned the king of preppy style is no mean feat, but with the brands ever evolvi... Read more
The full seasonal men's underwear collection from Dolce & Gabbana is here at underwear specialists UNDERU. Spring Summer 2017 - classic Dolce & Gabbana underwear Spring Summer '17 for Dolce & Gabbana underwear is an impressive mix of classic Dolce underwear style and latest catwalk designs from their mainline collection. All that Jazz Eclectic jazz halls and sounds are the key theme... Read more
Dive into Summer early with Hugo Boss' swim shorts... Hugo Boss are known for their paired back elegance and superior attention to detail, they are a brand associated with luxury and good taste. What we didn't know about Hugo Boss, prior to trying their swimwear, was that they have practicality down to a fine art too. It's not often that style and practicality are mentioned in the same senten... Read more
Simple, sexy and stylish. Hugo Boss men's underwear SS17 has arrived... Hugo Boss underwear are celebrated for their iconic designs and premium quality; they transformed the staple boxer trunk with their premium stretch-cotton blend technology and continue to pave the way in men's underwear design. We all know the saying that German people are known for their attention to detail, well it cert... Read more
Passionate pink or bold black, our favourite boxers & briefs this Valentine's Day... Love it or loathe it, Valentines day is just around the corner and we have a fantastic selection of gifts for him. Some of our favourite men's underwear designers have some great pieces to celebrate Valentine's Day with a bang (excuse the pun...). Whether you love traditional seductive underwear or woul... Read more
New men's underwear solves the biggest penis problem that guys hateFOR when you need a bit of, erm, adjustment.You know when your junk just isn't sitting right so you need to adjust it without looking like a creep with your hands down your pants? You've all been there.Well, now there's a solution....Meet Eletrunks. The appropriately named innovative designer men's underwear let you adjust your ... Read more
The evolution of men's underwear; why boxer shorts are back... <img src="/content/dam/luxury/2016/08/25/Sunspel-small_trans_NvBQzQNjv4BqNUHzxaamNmHDqK-YksWRz2o-yMLyYquKCawpyDOW254.jpg" alt="The now iconic advert" width="256" height="160" class="responsive-image--fallback"/> As we all know fashion seems to come full circle, you only have ... Read more
Huge congratulations to Anna Birch who won our Gant Underwear competition featuring a months supply of Gant underwear worth £400. Lucky Anna was able to choose away at UNDERU.com, spending a whopping £400 on Gant underwear.Here is what Anna had to say about her prize.. I came across the competition whilst on Facebook and entered as thought I might get lucky and it would be great to win and shar... Read more
It's the most wonderful time of the year...ok ok, we know Christmas is over but it's Winter sale time here at UNDERU. Our men's underwear sale this year is bigger and better than ever with a whole host of featured designers, from Calvin Klein boxers to Hugo Boss swim shorts and everything in between. As always we have done all the hard work for you and put together some of our favourite sale ... Read more
Thomas Pink underwear hits a colourful mark Sale of men's pants could be an indicator of economic buoyancy, experts have claimed. Fashion observers have found that men buy more colourful men's underwear when the economy is booming, but return to their fail safe white, black and grey when there is a downturn, the Daily Mail reported. And now, as they reveal sales of colourfu... Read more
A recent study by underwear giant M&S claim about half of their men’s underwear is actually bought by women, with some increasingly close to out-buying them. The British retailer claim half of their men’s underwear is currently bought by women, and while it’s impossible to ascertain how many of these are women purchasing for partners/parents and how many for themselves, the retai... Read more
Support Small Business Saturday - up to 25% off all men's underwear orders this weekendAs a small business ourselves we are proud to support Small Business Saturday, which exists to support, inspire and promote small businesses. Here at UNDERU our relatively small business size helps us to be more in tune with our market selling men's underwear and helps us to respond to our customers with grea... Read more
The modern tradition that is Black Friday Weekend is now over. We think it is time to add some colour to our lives!! We have another great men's underwear promotion for our loyal customers. Coloured Men's Underwear Sale!! All day today we are offering 20% off all Coloured Men's Underwear when you buy 2 or more coloured underwear items (underwear that is none black or white, as defined by UNDERU... Read more
Shop all our Men's T-Shirts, Vests & Polo Shirts with 20% off Wow!! That was a busy Black Friday. At least running a website doesn't involve any fighting in the aisles over TV's or Microwaves!! Anyway, to help promote some of our Men's Clothing department, we are offering 20% off all Men's T-Shirts, Men's Vests and Men's Polo Shirts today.Shop from a whole host of Men's T-shirt brands inclu... Read more
Look no further, our men's underwear gift guide is here...Men's underwear is always by far one of the most popular Christmas gifts for him, but deciding on what style of underwear is somewhat more tricky. As always, we like to make it easy for you here at UNDERU and after the success of our men's underwear gift guide last year we have again decided to split the guide into into three personalit... Read more
Keeping up with the spirit of the weekend, we are offering 20% off all Men's Black Underwear all weekend - enter voucher code BLACK20 at the checkout Men's Underwear Brands Paint it Black this weekend, with your favourite men's underwear brands: Calvin Klein underwear, Hugo Boss boxers, Polo Ralph Lauren men's briefs, Dolce & Gabbana underwear, Bjorn Borg boxers, Diesel briefs and Versace u... Read more
Our comprehensive guide to choosing the right men's underwear, from boxers to briefs and everything in between.... Considering they’re the first item of clothing you slip into every day of your life, pants are probably the last item in their wardrobes guys put time into researching. However, it’s worth doing so - getting the right pair of pants in your armoury not only means y... Read more
The full Speedo Men's Swimwear Collection for Autumn Winter '16 is now available from men's designer swimwear specialist, UNDERU. Just see below!! Speedo men's swimwear - serious about swimwear Looking unlike most Australians born 88 years old around the Bondi Beach area, Speedo is THE swimwear brand that is worn and respected by professional and amateur swimmers alike. Speedo is synonymous the... Read more
One of our favourite men's underwear brands, Versace Underwear, has really turned on the heat for AW16... Versace underwear is always dramatic, daring and bold. Their signature baroque print and Medusa logo always stands out from the crowd, and as far as we are concerned, if a chap is wearing Versace boxers then we want to get to know him a little better... There are so many product highligh... Read more
Drake & Hutch underwear was founded as a celebration of British style, humour and heritage, crafted from the finest British tailoring techniques, with the finest raw materials. Established in London by a collective of tailors with the aim of creating affordable everyday essentials made with the same quality and attention to detail found in a bespoke suit. Drake & Hutch blend modern fa... Read more
The full Versace Men's Underwear Collection for Autumn Winter '16 is now available from men's underwear specialist, UNDERU. Just see below!! Versace underwear - rich Italian styling that simply wants to be noticed!! Men's underwear from the world-renowned fashion house Versace just wants to be noticed - bold branding, golden touches, and some impressive and intricate designs. The new Autumn Win... Read more
Introducing our new collection of Speedo Men's Swimwear & Speedo Men's Swim Shorts Speedo originated in 1914 under the brand name 'Fortitude', which was taken from the motto on the clan MacRae crest. It didn't become known by its now famous brand name until 1928. The company was started by a young Scot called Alexander MacRae, who migrated to Australia in 1910, and set up an underwear man... Read more
The full Diesel Men's Underwear Collection for Autumn Winter '16 is now available from men's underwear specialist, UNDERU. Just see below!! Diesel underwear - original Italian styling at its best Men's underwear from global fashion house Diesel is well known for its Italian styling, and this collection offers fresh colour in the latest designs in a range of premium fabrications. The Diesel desi... Read more
Last time we featured the worlds sexiest male underwear models, so it's only fair we feature the ladies too. Only when you actually research this subject do you realise just how many hot female underwear models there are, and I mean seriously hot. So feast your eyes on this; our top 10 sexiest female underwear models... 1, Gisele Bündchen One of the last real supermodels... Read more
The full Emporio Armani Underwear Collection for Autumn Winter '16 is now available from men's underwear specialist, UNDERU. Just see below!! Emporio Armani underwear - crisp Italian styling at its best Men's underwear from Emporio Armani is well renowned for its crisp Italian style, and this collection offers fresh colour in the latest designs in a range of premium fabrications. Branding is al... Read more
The ultimate in classic men's underwear, introducing our AW16 Calvin Klein underwear collection. If we could only fill our underwear draw with one item only it would be Calvin Klein boxers, they are our desert island underwear if you will. The instantly recognisable brand produce iconic, timeless and most importantly wearable underwear season after seaso... Read more
The Thomas Pink underwear Autumn Winter '16 Collection is now available from men's underwear specialist, UNDERU. Thomas Pink underwear - vibrant colours meet plush fabrications Thomas Pink is all about subtle yet striking colours. Classic designs with dashes of striking pink, orange or red. And this season's Thomas Pink underwear collection is no different. The 3-pack Sloane boxer trunks in bla... Read more
Heading out to the Ibiza closing parties? Check out men's swimwear guide before you go anywhere...If you are lucky enough to be heading out to the Ibiza closing parties this week you will need to make sure your men's swimwear of choice is up to scratch, it might be known as 'the' place to party in Europe, but it's also one of the most fashion focused destinations too. Don't think your old grey... Read more
Welcome to our newest underwear and t-shirt brand, Puma, now available to buy at men's underwear specialist, UNDERU. Puma has an amazing sportswear heritage, and whether it is donning a pair of soft leather Puma Kings or watching Usain Bolt race away another 100 metres on your flat-screen, Puma has probably touched your life in some way. And now Puma underwear and t-shirts comes to UNDERU. Puma... Read more
Welcome to our newest underwear brand, Original Penguin, now available to buy at men's underwear specialist, UNDERU. As long as you like colour and penguins, and want underwear or socks, then Original Penguin and UNDERU is a good combination!! Penguin underwear - who doesn't like penguins?! Pack a penguin in your pants this week!! Well, I never thought I would be writing that in a professional ... Read more
The full HOM Underwear Autumn Winter '16 Collection is now available from men's underwear specialist, UNDERU. HOM underwear - luxurious fabrications and sexiness HOM is back and in full swing this Autumn Winter season. Resplendent in luxurious fabrics, the HOM underwear man is a man who likes to impress in his sexy and sometimes skimpy underwear. Premium fabrications and innovative design are r... Read more
Iris Apfel and Happy Socks A 94-year-old style icon and businesswoman from New York City, Iris Apfel, proves that age is only a number, and there are no limits when it comes to fashion while showcasing her collaboration with Happy Sock. Iris Apfel, interior designer and businesswoman from New York City, launched her own textile firm, Old World Weavers, in 1950 with husband Carl Apfel and... Read more
'HOM IS MORE THAN JUST UNDERWEAR FOR MEN....It's a bona fide French way of life' Stylish, independent, quirky but masculine above all, that's HOM style today – a fashion brand created specifically for men, which is why it is now considered as a specialised brand for the world of men's underwear and has established itself as a true point of reference. The look, design, shape, quality and comfor... Read more
Dolce & Gabbana Underwear Dolce & Gabbana Underwear are back for AW16 and it's our favourite collection yet. The Milanese fashion house produces some of the finest men's underwear in the world, and this season is no different. They have created a collection chock-full of rich Autumn colours without compromising on their usual classic styling. A few standout pieces in our opinion are... Read more
Elevate the everyday with our Thomas Pink boxers Our Thomas Pink underwear collection is steeped in rich London shirt-making history, making it one of our most luxurious brands. Thomas Pink underwear was launched to bring impeccable cuts, fine fabrics and contemporary designs to the world of men’s underwear. UNDERU are very proud to be one of a handful of authorised stockists in the UK. Our s... Read more
Men's Socks & Men's Designer Socks The older I get, the more I appreciate a new pair of socks. There is something so rejuvenating about stepping into a brand new pair, an instant mood lifter if you like. While most of us may not be able to have a new pair each day, if you buy a quality pair such as Calvin Klein mens socks then they will stay looking and feeling new for months. Our cu... Read more
Hugo Boss Cap At The Olympics Spotted. Darren Campbell proudly wears his Hugo Boss cap whilst interviewing Jess Ennis-Hill at the Rio Olympics. Talking about training and motherhood amongst many subjects, we think Darren looks good in his cap from Hugo Boss!! Caps are one of our newer categories at UNDERU, but this season Hugo Boss is proving to be very popular for men's caps. The Hugo Boss na... Read more
Gant Underwear Styles Gant underwear is one of our favourite brands, their classic preppy look is always on trend and appeals to every age group. We are lucky enough to have some fantastic pieces of Gant underwear in for SS16 and wanted to show you a few of our favourites... Gant Men's underwear always seem to stick to a particular style, their bold dark cotton boxers with a block colour wai... Read more
Gary Lineker instagramed a photo of himself this week working out & sent social media into overdrive by confirming he will fulfil his pledge to present Match of the Day in his underpants following Leicester City's shocking Premier League title win last season.“The ex England hero turned BBC presenter made the pledge back in December when his former club were near the top of the table and we... Read more
Men's Underwear For The GirlsCome on boys, you all know how sexy it is when your girl borrows your clothes. Be it your favourite men's pyjamas shirt, those Calvin Klein boxers that she seems to look sexier in than you ever could, or even a pair of your men's designer socks on a cold Winter night.Us girls all do it, and it now seems to be one of the biggest trends of 2016. Calvin Klein underwe... Read more
Emporio Armani Men's Underwear If you haven't heard all about the love triangle between Taylor Swift, Calvin Harris and Tom Hiddleston then you must have been either living on a deserted tropical island (then do check out our men's swimwear ;-)) or inside a damp cave somewhere. Whichever camp you're in, be it the star of Emporio Armani Underwear and superstar DJ Calvin's, or actor and rumored ... Read more
Shop Men's Swimwear & Men's Swim Shorts this SummerNothing says Summer like a pair of printed men’s swim shorts, we can almost smell the salt in the air as soon as we even see a pair. While some men think nothing of donning a pair of fluorescent palm tree printed men’s swim shorts, others like to keep it a little more understated. Luckily we have both camps catered for; whether you prefer t... Read more
Introducing our newest men's underwear brand, Drake & Hutch... Drake & Hutch Underwear - fine bespoke men's underwear, designed in England Drake & Hutch is a brand new men's underwear brand that we are very pleased to be introducing to you. The whole process from design to material sourcing to production process is built upon outstanding quality and attention to detail.And the end p... Read more
Thomas Pink Underwear Thomas Pink underwear has fast become one of our best selling brands. They are renowned in the City as being one of the best off-the-peg shirt makers around. So when we heard they were launching a men's underwear collection, we knew we would have to stock it. Thomas Pink underwear combines that classic "city guy" look, with a preppy modern twist, meaning the collection ... Read more
With Summer holiday season in full swing, we thought it would be the perfect time to show you what men's underwear has been flying out of UNDERU towers, ready to be worn in all manor of exotic destinations (we aren't jealous one bit!). Ralph Lauren underwear, Emporio Armani underwear and Calvin Klein underwear are three of our most popular men's underwear labels and their Summer collections ha... Read more
All of our SS16 Hugo Boss Underwear has landed on site now and we think it's a rather fantastic collection. Acid bright logos and royal blue hues dominate the collection with some cool geometrical patterns thrown in for good measure. Hugo Boss Boxers have always been a firm favourite here at UNDERU and their new low rise sporty take on the original Hugo Boss Boxers are our new object of affec... Read more
The full Spring Summer '16 Collection is available from men's underwear specialist, UNDERU. Gant underwear - bright colours, striking stripes, and a floral tribute As you can see, this season's collection of Gant underwear is full of colour and fresh designs. The collection is made up mainly of great-value multipacks, and my favourite is a classic - the 3-pack of black boxer trunks with colour ... Read more
Calvin Klein Underwear SS16 Collection Well apparently it's the first day of Summer today and in true British Summer style it's pouring with rain (and we mean pouring!) So to cheer you all up we thought we would show you some of our Calvin Klein Underwear that has just arrived on site, plus some old favourites. Our Calvin Klein Men's Underwear selection is one of the most comprehensive online... Read more
Men's Underwear Fathers Day Gift Guide! With Fathers Day just around the corner here are a few of our favourite men's underwear present ideas (we have also thrown in some men's t-shirts and men's socks for good measure!). We think most Dad's are uber practical, lets face it, they love nothing more than a present they can actually put to use. Enter underu.com's humble gift guide. Everything ... Read more
The Rolling Stones Men's Swimwear Range!At first glance, Vilebrequin, the St. Tropez-based men's swimwear brand known for matching dad-and-son trunks, doesn't have much in common with the rock legends of The Rolling Stones. But, says CEO Roland Herlory, "In 1971, Vilebrequin was founded in St. Tropez, and in the same year, Mick and Bianca Jagger got married in the city hall of St. Tropez! The w... Read more
Choose Our Men's Swim Shorts This Summer!Well, the Great British Summer may have disappeared for a few days, but the Sun is certainly shining on our Spring Summer '16 Collections here at UNDERU. This season's impressive range of men's designer swim shorts, from designer brands like Hugo Boss, Calvin Klein and Emporio Armani men's swim shorts, features a colourful vibrancy that is simply off the... Read more
Discover Our Huge Designer Men's Underwear Sale - Now On Some of our favourite SS16 styles of men's underwear have made it into our spring bank holiday men's underwear sale, but hurry you only have a few days to shop at 30% off. These are a few of our favourite styles included in the sale, each pair have been selected for their exceptional quality and classic styling, meaning you can wear the... Read more
Check Out Our Latest Men's Boxer Trunk, Boxer Shorts and Men's Briefs - On Sale Now!All of our SS16 Men's underwear collections are now live on site, so what better time to bring you a selection of our favourites?!Men's Boxer TrunksFirst up undoubtably our most popular category, Men's boxer trunks. If you are looking for comfortable everyday men's underwear then boxer trunks are for you. Offeri... Read more
Men's Swimwear - Now & ThenThe selection of men's swimwear out there is now enormous, whatever your swimwear penchant is you can be sure it's available at the click of a button. We are also seeing men's swimwear become more and more trend-led, with designers dedicating a huge amount of time to bringing us their swimwear collections. I personally love that you are able to buy a piece of yo... Read more
Men's Underwear Choices Revealed!With menswear becoming a multimillion pound industry, it's safe to say that most men now take an interest in choosing what to wear each day. They also know that what they put on their backs (and those places we can't see!) can reveal a lot about their personality. A recent survey by men's underwear designer Tommy John shed some interesting results, and is said... Read more
The Full Emporio Armani Men's Swimwear Collection for Spring Summer '16 Is Now In! This season sees the re-launch of Armani's swimwear offering under the Emporio Armani EA7 sub-brand. The branding is consistent throughout the pieces, whether it is swim shorts, swim briefs or flip flops. Emporio Armani swim shorts have been consistently one of our bestselling swim short styles season after seas... Read more
Men's T-shirts Collection SS16Hurrah!! It looks like Spring has finally sprung in the UK which officially means it's t-shirt weather. We have a huge selection of men's t-shirts, so whether your look is surfy or preppy we have something for everyone. One of our favourite multipacks is our Emporio Armani selection (below), the bold red and navy look great with jeans and the little Armani logo a... Read more
Wolsey Underwear Leicester City football and Wolsey underwear. Two great things to come out of Leicester in recent times. Both admired by our own Royal Family. Congratulations to all the Leicester City players, staff and supporters. Truly remarkable. Helping to restore my faith in the Premier League!! Whilst Prince Willlam has revealed his support for Leicester City Football Club, another gre... Read more
Emporio Armani Men's T-Shirts SS16 The full Emporio Armani men's t-shirts collection for Spring Summer '16 is now available at UNDERU.The Spring Summer '16 collection adds a sprinkling of colour options on top of what is already a strong men's t-shirt offering for Armani at UNDERU. Read more
Emporio Armani Underwear The full Emporio Armani men's underwear collection for Spring Summer '16 is now live and on site at UNDERU, and we think you will like it!! As you can see it is both full of colour and innovative design. The Italian flag logo pieces, in both a trunk and a brief, are my particular favourites, and just so fitting with Armani's underwear heritage. And if you feel that you ... Read more
Polo Ralph Lauren Underwear We have been spoilt for choice with the Polo Ralph Lauren underwear collection this season. There truly is something for all tastes; a great mix of colourful trunks, some very tropical prints and bold colour-blocking, all lead the way to injecting some summer fun into your wardrobe. Poppy red and royal blue feature heavily throughout the collection as does the Pol... Read more
Emporio Armani Swimwear & Men's Swim Shorts SS16 Emporio Armani Men's Swimwear has hit UNDERU at full force this month and we are loving it! Armani swim shorts are always a firm favourite with us but this season is one of the best yet. As always we have done the leg work for you and selected a few of our favourite styles. So without further ado here are our Emporio Armani Swimwear top pic... Read more
Emporio Armani Underwear Collection SS16 Our full selection of SS16 Emporio Armani underwear has landed on site and boy it's fantastic. As always, they have included the classic Armani boxer short, with it's iconic contrasting signature waist band, and their most recent boxer short design featuring the Armani "EA" logo is in there too. We also love the new military inspired green, red and gr... Read more
DSquared2 Men's Underwear We are very happy to introduce you to a new brand here at UNDERU, DSquared2 underwear.Founded by identical twin brothers, Dean and Dan Caten (born Catenacci), DSquared2 is a multi award-winning international fashion house with Italian, Canadian and London roots. Born and raised in Willowdale, Ontario, the brothers generally divide their time between Milan and London, d... Read more
Top 10 Men's Underwear Styles This SS16 SeasonWe have nearly finished loading our SS16 men's underwear collections online, so we decided to dedicate this post to some of the stand-out pieces we have loved since the designers first showcased them back last year. Here are a few of our favourites...Clockwise from leftTommy Hilfiger has played with print this season, we love their modern take on c... Read more
New Zealand Men's Underwear Cat Burglar A New Zealand cat is stealing men's underwear, bringing home more than 50 pairs of socks and 11 briefs in two months. Sarah Nathan, the playful cat Thula's owner said "Every morning we wake up to more," she wrote. "I've put notes in every letterbox in the street. Someone must be missing their stuff." The behavior is not new for the 6-year-old cat, but ... Read more
Fizzing off Under.com's web pages this month is the latest men's swimwear collection from Calvin Klein. Calvin Klein men's swimwear - all about the logo this season Over the past few seasons, the designers at Calvin Klein have been revisiting previously popular styles, whilst looking for inspiration to launch the next generation of designs. I have to say that I want to visit the place where tho... Read more
We are delighted to present the latest seasonal men's underwear collection from Dolce & Gabbana. Spring Summer 2016 - classic Dolce & Gabbana underwear The Spring Summer '16 collection of Dolce & Gabbana underwear is an impressive mix of classic Dolce underwear style and latest catwalk designs from their mainline collection. Polka dots & stripes stand out Dolce & Gabbana box... Read more
We are delighted to present the latest seasonal men's underwear collection from Hugo Boss. SS16 sees new classic Hugo Boss underwear styles! The Spring Summer collection of Hugo Boss underwear is basically a mix of classic, sophisticated styles in solid colours, as well as nice range of more colourful multipacks. A touch of red to Hugo Boss boxer trunks this season It is amazing really. How a s... Read more
The latest fashion collection from Hugo Boss underwear & Hugo Boss Swimwear is always a seasonal highlight for us at UNDERU. And this season's collection from Hugo is no exception. Spring Summer 2016 Hugo Boss Underwear & Men's Swimwear Selection - our biggest collection yet! Spring Summer '16 has it all from Hugo Boss. And ridiculously, we still have a high summer collection still to c... Read more
We are excited to introduce a new brand to you. You may know Thomas Pink already, they have long been the place to go for fantastic quality classic shirts, but they have recently branched into men's underwear. Thomas Pink have been long associated with classic styling and everyday luxury and their range of men's underwear remains true to the brands current ethos. We love the classic colours ... Read more
Men's Underwear BrandsTo help you spend your £10 off voucher this week, we wanted to show you our current favourite men's underwear that has just landed on site. We have some classic Calvin Klein men's briefs, some vintage style Hanro boxer shorts, some rather exotic Ralph Lauren boxer trunks and Diesel's standout SS16 prints. To take advantage of our £10 voucher simply spend over £50 on site... Read more
Introducing our New Collection of Diesel Men's Swimwear at UNDERU A cold March day might seem like a strange time to introduce our new Diesel men's swimwear collection to you but this collection isn't going to hang around for long. We can almost smell those long summer days with Diesel's acid bright men's swim shorts and flip-flops that pack a punch. We love the fluro pink Diesel branded fabric... Read more
Bold, fun and proud…a lesson in Diesel Underwear cool for SS16... Introducing Diesel's new SS16 underwear collection. A mixture of head-turning brights, proud logos and stripes. Diesel Underwear are always known for their rainbow bright hues and daring sexy styles, but each season they always give us a little more. The new HERO fit has already become and firm favourite here at UNDERU, we lov... Read more
Diesel Underwear It's not often comfort and style collide together, so when they do it's worth shouting about. Those clever people at Diesel have taken their classic Diesel boxers and men's briefs and created the new Hero fit...so here's the science bit..."The ultimate innovation, the Diesel hero fit features a contour-defining fit in naturally breathable premium fabric for sheer and fresh com... Read more
Ralph Lauren New York Fashion Week!Ralph Lauren presented his AW16 collection last week at New York Fashion Week, and he certainly seemed to be taking influence from his youth in the swinging 60's.The collection was chock full of 60's styles, including felt hats, wide cuffs, ruffled blouses and fringed ponchos. Leather mini dresses also featured heavily in the collection, along with a lean to ... Read more
Discover The Latest Men's Designer Pyjamas Trend 2016 Men's designer pyjamas worn as daywear is going to be one of the biggest SS16 menswear trends and IT boy Brooklyn Beckham has been one of the first to showcase the craze. With two of the most stylish parents in the world it's no wonder he has shown such a flare for fashion and he certainly would have made them proud last week at the Univers... Read more
Looking for the very latest Men's underwear styles? Shop our highlights here... We have some fantastic new designer men's underwear in at the moment. With so many products coming in each month we decided to ask our buyer what his favourite styles were, after all he knows men's underwear better than anyone. Here is what he had to say... "This season Bjorn Borg have used lots of colour blocking... Read more
The new Spring Calvin Klein underwear campaign is out and it's hotter than ever... This season Calvin Klein underwear are showing us what the likes of Justin Bieber and Kendall Jenner do in their Calvin's. Explaining that "The movement and moments of life are what creates its sensuality and sexiness," Calvin Klein have created a campaign with the sentence “I _________ in #mycalvins.” Let's f... Read more
Undetected, Congenital Heart Defects (CHD's) can be a silent killer. They cannot be cured, but detecting, monitoring and treating Congenital Heart Defects (CHD's) at the earliest possible stage can help save life.Most CHD patients will need open heart surgeries, some may even need a heart transplant. Babies born with CHD's may need their first open heart surgery at just a few hours or days old.... Read more
Men's Underwear Gift Guide for Valentines Day We have spent many hours getting together our men's designer underwear gift guide so you can spend mere minutes buying that special set of designer underwear for him. We have something for everyone and all our favourite designers are included; Hugo Boss Underwear have some very sexy low rise boxers featured, and HOM (well what can we say? HOM underw... Read more
Focusing on Luxury Minimal Men's Underwear Hanro Underwear are known for their exceptional materials and craftsmanship. Quality and comfort have been at the forefront of Hanro's brand ethos since they were established in 1884 and they still specialise in men's underwear, loungewear and men's pyjamas all these years later. If you are looking for classic designs and exceptional fabrics then th... Read more
Men's Underwear Sale With our winter men's underwear sale ending in a matter of days, we have selected our favourite items that are still available to buy. There are a few pieces we have blogged about before, for instance the D&G Men's Underwear black boxers and the Calvin Klein Underwear classic boxers, there's also the oh so cool striped D&G men's briefs (my favourite pair on site per... Read more
As many of our customers now know, Jockey is an iconic American men's underwear brand. And we are pleased to say that Jockey is making good inroads into the UK market too. AW15 Jockey underwear collection features bold designs The AW15 capsule collection of Jockey underwear features some striking checks and bold branding, with a wonderful Christmas'y feel to the fair isle boxer trunk (i.d. 1165... Read more
Ralph Lauren Men's Socks Collection This season's collection of Polo Ralph Lauren men's socks is all about the gift set. Ranging from £22 to £35, the multipack gift sets below make for impressive gifts for any man. The 3-pack gift sets - i.d.'s 10612 and 11613 are selling out fast. Read more
You can always rely on Ted to add a bit of quirkiness into your life!!. This AW15 seasonal collection of Ted Baker men's socks is full of quirky and interesting prints from the 'No Ordinary Designer', and manages to add that little bit of quirkiness to your outfit. Ted Baker... finger lickin chicken hot men's socks this AW15!! The "Henley" chicken print sock in blue and teal blue is UNDERU's f... Read more
Our Autumn Winter 2015/16 collection of Ted Baker Men's Wallets is a great mix of classic leather styles in black and brown Ted Baker wallets... is it chocolate brown for you? My personal favourite men's designer wallet this season has to be the Ted Baker Bi-fold Leather Wallet in Chocolate Brown (i.d. 11784). What sets this wallet apart from the rest is the paisley printed interior detailing,... Read more
Classic styles in classic colours. Polo Ralph Lauren swim shorts are quite simply 'colourful classics'. The best selling Ralph Lauren swim shorts style this season The classic Hawaiian swim short in Carmel Pink, featuring a striking navy Polo pony on the thigh is our best selling swimshort from Ralph Lauren this AW15 season. A classic pale pink colour.It is easy to see why Polo Ralph Lauren swi... Read more
Polo Ralph Lauren underwear is full of colour. This season's AW15 men's underwear collection from Ralph Lauren is true to form, offering some vibrant colourful styles. Single trunk Polo Ralph Lauren underwear features the famous horse prominently What is fantastic about recent fashion collections from Polo is that the designers do not stray too far away from their winning formula. Brightly colo... Read more
Our AW15 collection of Ted Baker Cufflinks maybe small in size but each pair manages to pack a punch!! Ted Baker cufflinks... gunmetal classics The "Corcuff" Corner Detail Cufflinks from Ted Baker are my personal favourite this AW15 season. Check out product i.d. 11775, these men's cufflinks offer a bit of bling with the corner detailing on a classic gunmetal base. Ted Baker cufflinks... stron... Read more
Today is the start of the UNDERU 'Boxers' Day Sale'. Men's Boxers Sale at UNDERU Starts Today Boxing Day is a very British tradition and dates back to colonial times. Celebrated the day after Christmas Day, servants and trademen would receive Christmas gift 'boxes' from their employers or masters. Obviously now Boxing Day is more popularly known as an extra day's holiday where the shops' sales ... Read more
Calvin Klein Underwear is Synonyms with Luxury. It's one of those instantly recognisable brands that everyone, no matter their age, would like to find under the tree at Christmas.With only a few days left to do your Christmas shopping we have put together a Calvin Klein underwear gift list for anyone stuck and rapidly running out of time, they are even gift wrapped in a festive red Calvin Klein... Read more
Looking slightly dark and broody, the AW15 collection of Ted Baker underwear is going down well on site. As always this men's underwear collection is full of quirky and interesting prints from the 'No Ordinary Designer'. Ted Baker underwear... finger lickin chicken hot this AW15!! The Rokmont chicken print trunk is one of this season's underwear highlights at UNDERU (product i.d. 11757). Featur... Read more
Men's Festive Boxer Trunks & Boxer ShortsIt's the most wonderful time of the year, that time when grown men don their favourite reindeer proudly on their chests...or maybe not. If Christmas jumper day isn't your thing but you still want to take part in the fun, then perhaps some festive men's underwear is the order of the day. You can check out our full selection here but these are a few ... Read more
Another Monday in December, another theme!!Today is 'White Monday' here at UNDERU. And Today we are offering 20% off Everything White - Men's Underwear, Men's T-Shirts, Polo Shirts, Vests and Men's Socks...All you need to do to enjoy 20% savings on all white underwear, white t-shirts, ..., is enter the voucher code WHITE20 in at the checkout.Enjoy. Read more
Congratulations goes out to the winner of our recent Oiler & Boiler competition... Caroline Mackinnon of Glasgow, who wins this fantastic Oiler & Boiler bundle of men's underwear and swimwear for her husband, Gordon. Included in the prize: Oiler & Boiler underwear 3-packs 3 lots of 3-packs, worth over £100 Oiler & Boiler swimwear 1 pair of Tuckernuck shortie swim shortsPlus oth... Read more
From Hugo Boss Boxers to Calvin Klein underwear, your gift buying for him made easy! Here at UNDERU we know how hard it can be buying men's underwear, so we have decided to make it easy for you. Our annual Christmas gift guide this year is split into three personalities. First up is the "Classic Minimalist". This gent looks for quality every time, he favours designers such as Calvin Klein Und... Read more
Small Business SaturdayAs a small business ourselves we are proud to support Small Business Saturday, which exists to support, inspire and promote small businesses. Whilst we are the UK's leading men's underwear specialists, our relatively small business size helps us to be more in tune with our market and helps us to respond to our customers with great agility (we hope you agree!!). We are als... Read more
Our favourite Hugo Boss Men's Underwear model looks like he has sold enough underwear. His face was once described as being able to sell Men's Underwear to nudists, but now Theo James is rumoured to be the next James Bond, and we can't help but wonder if his amazing Hugo Boss campaign clinched the deal for him. Twitter was flooded with tweets about the rumour and there has even been a Facebook... Read more
The modern tradition that is Black Friday Weekend is now over. We think it is time to add some colour to our lives!! We have another great men's underwear promotion for our loyal customers. Coloured Men's Underwear Sale!! All day today we are offering 20% off all Coloured Men's Underwear when you buy 2 or more coloured underwear items (underwear that is none black or white, as defined by UNDERU... Read more
Wow!! That was a busy Black Friday. At least running a website doesn't involve any fighting in the aisles over TV's or Microwaves!! Anyway, to help promote some of our Clothing department, we are offering 20% off all Men's T-Shirts, Vests and Polo Shirts today.Simply enter the voucher code TVP20 at the checkout today (excludes any already discounted Sale items) Men's Designer T-shirt brands We ... Read more
Keeping it simple and rewarding our loyal customers at the same time. That's what we like to do here at UNDERU!!20% off all Men's Black Underwear all weekend - enter voucher code BLACK20 at the checkout Men's Underwear Brands Paint it Black this weekend, with your favourite men's underwear brands: Calvin Klein underwear, Hugo Boss boxers, Polo Ralph Lauren men's briefs, Dolce & Gabbana unde... Read more
Black Friday Week - 3 for 2 on all BJORN BORG Underwear orders until Friday We like to think we we stock some rather sexy brands here at UNDERU, but Bjorn Borg underwear are definitely one of our front runners. It could be the fabric, it's ultra soft and rather flattering, or perhaps it's the unique "no fly" for extra support and comfort, that all Bjorn Borg boxers feature. Whatever it is, Un... Read more
Men's Underwear & Men's Designer Underwear Sale Ahead of the Christmas shopping rush, we are running a short, sharp Outlet Clearance. Many great bargains around, whilst stocks last, in our men's underwear sale. Read more
In light of recent dreadful events across the world, we wanted to highlight World Hello Day. November 21, 2015 is the 43rd annual World Hello Day. Anyone can participate in World Hello Day simply by greeting ten people. This demonstrates the importance of personal communication for preserving peace.World Hello Day was begun in response to the conflict between Egypt and Israel in the Fall of ... Read more
Men's T-Shirts at UNDERU The humble t-shirt is having a moment. With a move to the minimal Scandinavian look and an emphasis on quality over quantity, a well cut men's t-shirt is going to be one of the hardest working pieces in your wardrobe. These are a few of our favourites but view our whole collection here. We love this Hugo Boss men's t-shirt for it's super flattering fit. The narrow ne... Read more
Each seasonal collection from Bjorn Borg underwear is a capsuled masterpiece. A veritable feast of colour and funk, all pumped into a dozen, or so, pairs of pants!! Bjorn Borg underwear... goes tribal This collection sees a tribal influence in the Bjorn Borg underwear range, with the African multicolour theme adding an amazing vibrancy to the trunks, briefs and socks for Q3. The Maasai print in... Read more
This week we are giving you a Bjorn Borg Underwear treat. For all our Loyal UNDERU Customers.As a valued UNDERU Customer, please enjoy 25% off all BJORN BORG Underwear orders this week. Simply enter the voucher code MON25 at the checkout today (excludes already discounted Sale items) to get 25% off. Bjorn Borg Underwear at UNDERU We are very proud at UNDERU to stock probably the largest underwe... Read more
UNDERU celebrate a landmark year for Emporio Armani Underwear As one of the most recognisable names in fashion it's no surprise that in 2015 Emporio Armani celebrates 40 years of enormous success. For forty weeks they are sharing the greatest, most memorable moments from the world famous fashion house, featuring not only notable catwalk appearances and campaigns but also his invaluable contrib... Read more
Simple. No Code Required. Just place your orders. No charge for delivery.Have your Men's Underwear Delivered For Free This WeekendStep 1. Add your men's underwear, men's t-shirts or men's designer socks to the checkout.Step 2. Select Standard UK Delivery.Step 3. Enjoy FREE Delivery this weekend.Expires midnight Sunday 8th November.Note: Minimum £50 order value for overseas orders to qualify for... Read more
AW15 has been good to us here at UNDERU, and here are some of our men's underwear highlights... Men's underwear AW15 highlights - Multipacks The multipack features strongly across our AW15 underwear collections. Full of variation and colour, the multipack continues to offer great value, with brands such as Calvin Klein Men's Briefs and Bjorn Borg Boxers offering some fashion forward pieces at g... Read more
It's that time of year again, the sexiest holiday in the calendar. Whether you prefer a trick or a treat, UNDERU have selected our favourite men's designer underwear for both scenarios. Choose your Favourite Men's Underwear Brands today! Make sure you put your best pants forward this weekend and don a pair of these sexy spooky undies. Pick from these Dolce & Gabbana boxers that have a real... Read more
Oiler & Boiler Underwear & Men's Swimwear We have a fabulous new competition here at UNDERU. We are giving away this amazing Oiler and Boiler bundle worth over £150. It's super simple to enter, just like us on Facebook here and follow us on twitter here for instant entry. The competition closes at midnight on the Friday the 6th of November 2015 and the winner will be picked at random ... Read more
This Autumn Winter season sees the launch of our latest new Versace underwear and Versace swimwear brand at UNDERU - the high-end Milanese fashion house. UNDERU's Versace Underwear Collection Full of Iconic Prints Famed for their iconic prints that magically evoke a sense of Baroque theatre, our Autumn Winter '15 Versace underwear collection is proving popular with our customers. I have grouped... Read more
We are delighted to present the first capsule to one of our favourite brands' new Autumn Winter '15 collection, Oiler and Boiler. UNDERU's AW15 Oiler and Boiler Men's Swimwear As you can see below, the new collection of Oiler & Boiler swim shorts have a fantastic mix of exotic prints and vibrant colours. The O&B design team never scrimp on vibrant colour and still manage to blend bang-o... Read more
The man who designed some of our favourite men's underwear, Ralph Lauren, has stepped down as CEO Ralph Lauren who began the luxury lifestyle look, including some of our favourite classic men's underwear styles and the iconic Ralph Lauren Boxer designs, has stepped down as chief executive of the fashion company he founded nearly 50 years ago. Ralph Lauren says he will remain involved with the c... Read more
Presenting UNDERU's Diesel Underwear Collection AW15 “It’s a statement on individuality and self-expression, a battle cry for innovation, artistry and technical expertise, driven by the belief that passion is the greatest muse.” Renzo Rosso founder of Diesel and Diesel Underwear.Diesel is one of the most popular clothing brands in the world. Founded in Italy in 1978 by Renzo Rosso, using a loan... Read more
Well, despite the sun shining brightly here over The Old Brewhouse, back at UNDERU Towers, the British summer is pretty much over for another year. The shelves in our warehouse our almost wilting under the weight of new Autumn Winter '15 Men's underwear, so we thought it a nice idea to run a Warehouse Clearance this weekend.UNDERU's Men's Underwear Clearance SaleAs you can see below, the scale ... Read more
I am delighted to present the latest Emporio Armani underwear collection... UNDERU's Emporio Armani Underwear AW15 Collection Armani's fashion ranges of men's underwear always feature the latest fashion colours and are full of innovative design, in the usual premium fabrications that you expect from Emporio Armani. This Autumn Winter 2015 season's collection see some fresh and exciting cuts too... Read more
We are rather excited here at UNDERU to introduce you to a few pieces from our extensive Versace underwear collection. The quintessentially glamorous Italian label is back this season with their trademark stand-out prints mixed with some classic men's boxer shorts. No matter what your underwear preference is, we think you will be pleased. Versace Underwear Collection at UNDERU The Classic Ve... Read more
Featuring bright colours and premium fabrications, our Autumn Winter '15 collection from GANT's designers in Connecticut, USA is here and on site. UNDERU's Gant Underwear AW15 Collection This season's underwear range is packed full with the stars and stripes that have become synonymous with Gant underwear. Our Buying Team have compiled a great selection of 2-packs for you to choose from. Making... Read more
UNDERU's Top Men's Underwear Models Sometimes writing this blog is exhausting. I mean imagine having to compile a list of the top 10 hottest male models on the planet? I know, I know...it's a tough job but somebody's gotta do it. It's hard enough looking amazing in just your underwear, but our top 10 manage to do so and then some. These aren't your average cookie-cutter models, these guys al... Read more
Men's Designer Swim Shorts & Holiday SwimwearSeptember & October are one of the best times to visit the White Isle (Ibiza’s popular nickname). It’s only a two-hour flight from London and still boasts amazing weather at this time of year, it’s quieter than peak season and September is when the famous closing parties take place. As well as being one of the top destinations for clubbing, ... Read more
Calvin Klein Men's Underwear When Calvin Klein launched his label in New York in 1968, selling coats from a hotel lobby, I'm sure he had no idea that one day his underwear range would have a cult like status. With its Mr Mark Wahlberg advertising campaigns in the 1990s and more recently Justin Bieber and Lara Stone, Calvin Klein underwear has always been at the forefront of design and innovati... Read more
Rafael Nadal & Tommy Hilfiger Underwear With the US Open starting next week Rafael Nadal had a rather interesting way of training in the form of strip tennis, lose a point, lose an item of clothing. Of course this was no usual training session, but the launch of Rafael as brand ambassador for Tommy Hilfiger. He will be the face of its tailored clothing and Bold fragrance and the body wear... Read more
Diesel Underwear - New Season Collections The Autumn Winter '15 Collection from Diesel is shaping up nicely. Diesel Underwear has been one of our top selling brands in recent seasons, and with now around two-thirds of the Collection now delivered here to The Old Brewhouse and on the site, it is clear that the design team at Diesel are running true to form. This season looks strong. Diesel und... Read more
Tommy Hilfiger Underwear at UNDERU Tommy Hilfiger Underwear is the king of the preppy look and his current collection at UNDERU embodies this trend. If you are looking for pieces that are classic, traditional and easy to wear Tommy Hilfiger underwear is the brand for you. We have selected our five favourite pieces from the collection, including some classic Tommy Hilfiger boxers and a sexy and ... Read more
Emporio Armani Underwear & Calvin Harris THAT Calvin Harris Emporio Armani briefs ad is in the news again today (just to refresh your…ahem…memory, here it is again!)Reportedly Taylor Swift and Calvin Harris (aka Talvin) have been offered $10 million to star together in Emporio Armani’s new underwear campaign.A source told the Daily Star:"Armani bosses reckon Taylor and Calvin could emulate ... Read more
Speedo Swim Shorts AW15 Speedo men's swimwear is the choice for amateurs and pros across the globe. The cutting-edge fabrications is what makes the jammers, aqua shorts and briefs a must for the competitive swimmer, whilst the leisure range of swim shorts in an array of seasonal colours has attracted quite a following too. Speedo Swimwear is one of our bestselling swimwear brands.Autumn Winter ... Read more
HOM Underwear and HOM Swimwear The wait is over... the Autumn Winter '15 HOM Underwear and Swimwear Collection has arrived at UNDERU!!HOM has long held a reputation for innovative and fresh cuts, and the AW15 HOM Underwear collection is no exception. This season's underwear collection is all about the innovative fabrications, which simply ooze the seductive appeal that we have all come to love ... Read more
Grab your £5 OFF Men's Swimwear Voucher TodaySimple. Enter the voucher code SWIM at the checkout today, and enjoy a free £5 off all men's swimwear at UNDERU today.Choose your favourite men's designer swimwear and swim shorts today, from exclusive brands like Calvin Klein, Speedo, Tommy Hilfiger and Gant swim shorts. Read more
Men's Underwear & Men'a Swimwear Sale NOW on As leading purveyors of the finest men's designer underwear and men's swimwear, we like to offer extra special value wherever we can, and I am pleased to say that our Summer Sale in now in full flow.View all the latest men's underwear and men's swimwear collections with up to 50% off - High quality, design lead and stylish pieces available at a s... Read more
Celebrate With Bjorn Borg Underwear With 6 French titles, 5 Wimbledon's (all in consecutive years) and a Davis Cup winner's medal, I think the Great Swede has had plenty to celebrate in his life. Today though on his 59th Birthday we are adding to the celebrations by running a 3 for 2 special offer on all Bjorn Borg Underwear orders today at UNDERU. Simply enter the special offer code BBBDAY a... Read more
Men's Underwear & Men's Swimwear Sale Now On BUY 3 ITEMS AND GET A 4TH FREEThe Bank Holiday is here, the sun is daring to come out, and the football season is threatening to reach a finish soon!! And at UNDERU we are running a special Bonanza Deal for the long weekend, offering a special 4 for 3 promotion on all orders of Men's Underwear & Men's Swimwear. Just enter the offer code BONAN... Read more
Dolce & Gabbana Underwear SS15 Dolce & Gabbana has certainly been in the news of late!! Regardless of the latest reporting, misreporting and online polls, I thought it would be a good opportunity to highlight the new Spring Summer 2015 collection of Dolce & Gabbana underwear at UNDERU.Though not as high-profile as other celebrities who have publicly sported Dolce & Gabbana, like... Read more
Men's Underwear Easter Sale at UNDERUHere at The Old Brewhouse we love a bit of Retro, and this Easter we thought we would combine retro and chocolate to give you a great offer this long Easter Weekend!! Simply enter the voucher code TRIO-25 at men's underwear specialists UNDERU to enjoy 25% off your order when you add 3 or more items into the checkout (excluding Sale items and Hugo Boss)... of... Read more
Hugo Boss Swim Shorts - 2015 Collection The latest collection from our bestselling swim shorts brand is now in. Hugo Boss swim shorts stand for premium quality at very affordable prices, and the Spring Summer 2015 collection is a great mix of classic styles - Starfish and Killish - in a fresh set of colours, along with innovative styles like the Seabream, plus the odd one-off special such as th... Read more
Gant Men's Designer Socks Whilst men's underwear, men's swimwear and men's designer t-shirts are the main focus of our offering from Gant, our growing collection of Gant Men's Socks is a nice little addition. As you can see below, the little capsule collection for Spring Summer '15 of Gant socks could bring some welcome colour and style to your look this season. Read more
Polo Ralph Lauren Swim Shorts SS15 CollectionAs specialists in men's swim shorts, we are fairly good judges as to what brands are really hitting the right notes in their collections. For the past 4 years that I have been involved with UNDERU, Polo Ralph Lauren Swim Shorts have been on the money. From the classic Hawaiian shorts in vibrant colours with the discrete Polo pony branding on the leg,... Read more
Gant Swim Shorts Collection Here at UNDERU we are proud stockists of Gant Swim Shorts, and the latest Spring Summer '15 collection helps to add to our collection nicely.The designers at Gant use strong seasonal colours in classic solid styles - seasonal tweaks to classic swim shorts.As Gant themselves tell us, a pair of Gant swim shorts is the perfect expression of their roots of the New Englan... Read more
Hugo Boss Underwear At UNDERU A perennial feature within our Top 5 selling men's underwear brands, Hugo Boss underwear offers a great mix of evergreen core bestsellers in black/white/grey colours plus fresh new seasonal collections featuring innovative designs and vibrant colours. Set against a backdrop of the Moroccan desert, the summer campaign reflects the clear colours, clean lines and avan... Read more
Sadly we have been unable to track down a picture of music superstar Calvin Harris in a pair of Emporio Armani Swim Shorts. Is this because he has not had the delight to sport a pair? We hope this is not the case!! Armani Swim Shorts At UNDERU Emporio Armani Swim Shorts are constructed using the finest materials, and prove to wear well, with colours and shape both remaining intact, even after e... Read more
Gant Underwear Range at UNDERU Gant has been building a growing following in its men's underwear offering over the past 3 or 4 years, and it's easy to see why. Having developed a strong and wide offering of core underwear lines in plain colours, including some great selling 3-packs, the seasonal collections are really helping to put Gant underwear properly on the men's underwear map!!Reflecting... Read more
Calvin Harris & Emporio Armani Underwear Proving that "Calvin" really is synonymous with fine men's designer underwear, music supremo Calvin Harris helps bring the latest collection of Emporio Armani underwear to you at UNDERU. Emporio Armani underwear is renowned for its premium fabrications, and the Spring Summer 2015 collection offers some great new additions to our core bestselling styl... Read more
Ralph Lauren Underwear Collection SS15 As Blog Editor for UNDERU, I am delighted to present the full Spring Summer 2015 collection of Polo Ralph Lauren underwear below. Personally speaking, I think that the men's underwear designers at Ralph have been upping their game over the past few seasons, and this season's collection is no exception - a great mix of colourful trunks at multipack values a... Read more
Jockey Underwear - New Season Collection Jockey underwear is a true global titan in the men's underwear market, distributing to more than 120 countries. The Jockey underwear brand translates into comfortable quality in innovative and fashionable designs.Spring Summer 2015 looks to be a very colourful collection for Jockey, as you can see below.Jockey men's underwear also offers excellent afford... Read more
Bjorn Borg Underwear - New In SS15 Collection Bjorn Borg underwear is one of our fastest growing men's underwear brands at UNDERU, known for their premium quality and funky designs. Spring Summer 2015 is certainly no exception for them, and you can see that the fresh designs and vibrant colours are nearly escaping off the page below!!And if you haven't already, why not become a member of the Bj... Read more
Oiler & Boiler Men's Swimwear and Oiler & Boiler Underwear SS15. The Havana Collection. Oiler & Boiler is an up-and-coming men's swimwear and men's underwear brand, with roots in Northampton, England. Launching only in 2010, Oiler & Boiler has come far, and gained real traction with UNDERU's growing customer base. This season's (SS15) collection sees its inspiration drawn from ... Read more
Men's Underwear Sale - 20% OFFHaving survived the UK's own version of "SNOW-MAGEDDON", we thought it would be nice to run a special Snow-related promotion. Running today, everything tagged "white" in the Colour Filters on our site will be 20% off, including all men's underwear in white, when you enter the voucher code SNOW-20 at the checkout. (*voucher code not valid on Sale and Hugo Boss items... Read more
Valentines Gift Ideas For Him Worried about what to buy your man this Valentine's? Have no fear, the team at UNDERU have put together a great selection of gift ideas for your perusal. Take a look at our men's underwear and Men's Swimwear gift ideas here: https://www.underu.com/gifts-for-him-t198 Read more
Happy New You to you, from all of us at UNDERU.com!!To help you welcome in 2015, all week we are offering 20% off multi-buy Men's Underwear orders (2 separate items or more)... just enter the voucher code HNY-20 at the checkout* (excludes Sale items and Hugo Boss) Read more
Browse Our Men's Boxer Trunk & Men's Boxer Short Collections Today!We are the UK leaders in designer men's boxer trunks and boxer shorts for men. Combine this with our Sale, and you have UNDERU's great Boxers' Day SALE where you can enjoy up to 50% off men's designer boxer trunks and men's boxer shorts whilst stocks last. Read more
20% OFF all White Men's Underwear Today Enjoy a White Christmas with UNDERU this year, and treat yourself to a great deal on all White Men's Underwear today. We are offering 20% off all Men's White Underwear*. Simply enter the code MON25 at the checkout. *as defined by UNDERU.com, offer excludes already discounted items.Offer ends on Tuesday. Read more
Hugo Boss Underwear Hugo Boss underwear is renowned for its quality and style, and as a past receiver of Hugo Boss mens underwear for Christmas, it makes a great for a man who prides himself on his cut of his pants. Building on the core Essentials Range of underwear, the Autumn Winter collection of men's underwear from Hugo Boss really focuses on the gifting market, offering plenty of colour, f... Read more
Gant Underwear Collection AW14 In the latest Gant underwear collection for Autumn Winter 2014, the rich American roots of the brand show strongly, with stars and stripes featuring in a number of underwear styles."Gant is probably the underwear brand that is increasing in popularity the most within our customer base", says UNDERU director Simon Moore, with Gant underwear sales nearly doubling ye... Read more
Small Business Saturday exists to support, inspire and promote small businesses. Here at UNDERU, we are proud to call ourselves a small business, knowing that our relatively small size enables us to be more in tune with our market and helps us to respond to our customers with agility.This weekend, we are promoting Small Business Saturday with up to 25% off all orders, excl. Sale items:- 10% off... Read more
Tommy Hilfiger Underwear Collection AW14 Oozing classic American cool, Tommy Hilfiger Underwear is a truly iconic global men's underwear brand. Here at UNDERU we try to offer you a full range of the latest seasonal collection, giving you a full flavour of what the latest fashion story from Tommy Hilfiger is about.The Autumn Winter '14 collection is full of vibrancy with strong reds and oranges ... Read more
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