Iris Apfel’s Partnership with Happy Socks
Iris Apfel and Happy Socks
A 94-year-old style icon and businesswoman from New York City, Iris Apfel, proves that age is only a number, and there are no limits when it comes to fashion while showcasing her collaboration with Happy Sock.
Iris Apfel, interior designer and businesswoman from New York City, launched her own textile firm, Old World Weavers, in 1950 with husband Carl Apfel and took part in nine White House restoration projects throughout the years, asserting an international reputation in interior design.
Her incredible, unique sense of style naturally turned her into an icon, treasured by the fashion industry and the general public. Consequently, she has been in several significant campaigns including Kate Spade, Mac Cosmetics, Alexis Bittar, Home Shopping Network and Le Bon Marché.
For their 2016 Local Hero project, Happy Socks has collaborated with Apfel, a “rare bird of Fashion,” to create a fun new collection of quirky and contemporary socks and underwear. The pieces feature bold patterns of rare birds and busy prints in mesmerising colour combinations.
Happy Socks started in 2008 with the hope to turn an everyday essential into a colourful design piece with a focus on quality, craftsmanship, and creativity. Today, Happy Socks are sold in more than 70 countries and feature an endless variety of models and designs, using a broad spectrum of colours and original patterns.