Skip to content

About Us

About Us

Welcome to UnderU, your go-to destination online for premium men's essentials since 1999. Despite our longstanding presence in the online retail scene, we remain youthful at heart, continuously evolving to provide the best in Men's Underwear, Swimwear, Clothing, Socks, and Accessories.

Key Highlights:

  • Offering 40+ leading men's designer brands such as Emporio Armani, Calvin Klein, Polo Ralph Lauren, Dolce & Gabbana, Diesel, Hugo Boss, Ted Baker, Tommy Hilfiger, and more.
  • A pioneer in online trading since 1999, with the trust of over 100,000 satisfied customers.
  • Boasting a diverse inventory of 10,000+ products across 1,250+ product lines, including a Clearance Outlet featuring 500 lines with discounts ranging from 40%-80%.

    Men's Designer Underwear and Swimwear Brands

    We take pride in being selected by top brands to showcase their collections online. Our mission is to deliver the finest designer underwear, swimwear, socks, clothing, and accessories to our customers. Recent additions to our repertoire include GANT, Hanro, Tommy Hilfiger, Calvin Klein, Diesel, Ted Baker, Emporio Armani, HOM, Hugo Boss, and many more.

    We are always on the lookout for exciting new brands, so feel free to share your suggestions.

    Our History

    Our online retail journey began in 1999, and over the past 25 years, we have delighted over 160,000 customers with our premium offerings. Recently, we have intensified our commitment to providing the best brands at the most competitive prices, expanding our selection to meet evolving preferences.

    Customer Service Excellence:

    At UNDERU, customer service is the cornerstone of our business. We strive to offer a premium experience in line with the quality of the brands we curate.

    Reach out to our dedicated Customer Service Team at or call us at 01920 438 002 (09:00-13:00, Monday-Friday). 


    Your cart is empty

    Continue shopping