Established in 2011, HYPE began as a self-funded project. Designing printed clothing and accessories. After winning a boys t-shirt printing competition, HYPE had its first batch of stock, which sold out in a matter of hours. With the use of social networking, HYPE quickly developed into something huge and now is one of the UK's fastest growing companies.
HYPE has evolved into one of the UK’s most recognisable brands, with HYPE boys t-shirts at the forefront of it's revolution. What started with a simple script over a floral print t-shirt and a tongue and cheek lighter has snowballed into what HYPE is today.