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New Arrivals

Explore our latest arrivals for ultimate comfort and style. Upgrade your wardrobe with our newest arrivals and experience the perfect combination of luxury and functionality.

New Men's Underwear | New Men's Swimwear | New Men's Clothing

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  • HUGO Duspliter Hoodie, Black

    Black hoodie with a red hugo tag on a white background
    HUGO
    £101.00
    Now £101.00 Was £150.00 Save £49.00

  • HUGO Dusplit T-Shirt, Medium Blue

    HUGO Dusplit T-Shirt, Medium Blue
    HUGO
    £36.00
    Now £36.00 Was £60.00 Save £24.00

  • HUGO Dusplit T-Shirt, Medium Beige

    HUGO Dusplit T-Shirt in Medium Beige
    HUGO
    £36.00
    Now £36.00 Was £60.00 Save £24.00

  • HUGO Dusplit T-Shirt, Black

    HUGO Dusplit T-shirt, Black.
    HUGO
    £36.00
    Now £36.00 Was £60.00 Save £24.00

  • HUGO Dubox Cotton-Terry Shorts, Black

    Black cotton-terry shorts with puff-print boxing artwork on the front.
    HUGO
    £78.00
    Now £78.00 Was £110.00 Save £32.00

  • HUGO Duarms T-Shirt, White

    White t-shirt with a small graphic design on a white background
    Person wearing a white t-shirt with black graphics and text, standing against a white background
    HUGO
    £46.00
    Now £46.00 Was £75.00 Save £29.00

  • HUGO Dobero Dobermann Print T-Shirt, Black

    HUGO Dobero T-Shirt, Black.
    HUGO
    £46.00
    Now £46.00 Was £75.00 Save £29.00

  • HUGO Diz222 Cotton Shorts, Medium Blue

    Blue shorts with a red tag on a white background
    Blue shorts with a red patch on a white background
    HUGO
    £62.00
    Now £62.00 Was £95.00 Save £33.00

  • HUGO Diragolino212 T-Shirt, Medium Blue

    Diragolino212 T-shirts, medium Blue
    HUGO
    £36.00
    Now £36.00 Was £55.00 Save £19.00

  • HUGO Dinoso222 Polo Shirt, Black

    Dinoso222 Polo Shirt, Black
    HUGO
    £78.00
    Now £78.00 Was £99.00 Save £21.00

  • HUGO Dayono Shorts, Medium Blue

    Blue shorts with a drawstring on a white background
    HUGO
    £62.00
    Now £62.00 Was £85.00 Save £23.00

  • HUGO Dapusi T-Shirt, White

    HUGO Dapusi T-Shirt, White
    HUGO
    £31.00
    Now £31.00 Was £45.00 Save £14.00

  • HUGO Dapolino T-Shirt, Medium Blue

    Blue t-shirt with a HUGO brand logo on a white background
    HUGO
    £36.00
    Now £36.00 Was £50.00 Save £14.00

  • HUGO Dalomino Polo Shirt, Black

    Dalomino Polo Shirt, Black
    HUGO
    £78.00
    Now £78.00 Was £105.00 Save £27.00

  • HUGO Dapolino T-Shirt, Medium Beige

    Beige Hugo t-shirt with a red logo label on a white background
    HUGO
    £36.00
    Now £36.00 Was £55.00 Save £19.00

  • HUGO Timein Sliders, Dark Blue

    Pair of black slides on a white background
    HUGO
    £51.00
    Now £51.00 Was £69.00 Save £18.00

  • HUGO Nosh NS Zip Bag, Black

    Nosh Leather NS Zip Bag, Black
    HUGO
    £87.00
    Now £87.00 Was £120.00 Save £33.00

  • HUGO Nosh Backpack, Black

    HUGO Nosh Backpack
    HUGO Nosh Backpack
    HUGO
    £140.00
    Now £140.00 Was £199.00 Save £59.00

  • HUGO Ethon 3.0 Holdall, Black

    Black duffel bag with a red Hugo label on a white background
    Black duffel bag with a red label on a white background
    HUGO
    £157.00
    Now £157.00 Was £195.00 Save £38.00

  • HUGO Tortuga Swim Shorts, Medium Blue

    HUGO SWIM SHORTS
    HUGO
    £58.00
    Now £58.00 Was £75.00 Save £17.00

  • Hugo T-Shirt Relaxed, Medium Blue

    Blue t-shirt with a brand logo on a white background
    Navy blue t-shirt with 'HUGO' logo on a white background
    HUGO
    £42.00
    Now £42.00 Was £60.00 Save £18.00

  • HUGO Paolo Swim Shorts, Red

    HUGO
    £42.00
    Now £42.00 Was £60.00 Save £18.00

  • HUGO Paolo Swim Shorts, Medium Blue

    Blue shorts with a white drawstring and 'HUGO' branding on a white background
    Blue shorts on a white background
    HUGO
    £30.00
    Now £30.00 Was £60.00 Save £30.00

  • HUGO Liam T-Shirt, Natural

    HUGO
    £51.00
    Now £51.00 Was £85.00 Save £34.00

  • HUGO Liam Shorts, Black

    Black lounge shorts
    Black shorts with red Hugo branding repeated on leg
    HUGO
    £76.00
    Now £76.00 Was £100.00 Save £24.00

  • HUGO Fab Swim Shorts, Black

    HUGO-Fab Logo Tape Swim Shorts, Black-UNDERU
    HUGO-Fab Logo Tape Swim Shorts, Black-UNDERU
    HUGO
    £59.00
    Now £59.00 Was £80.00 Save £21.00

  • HUGO Dody Swim Shorts, Black

    HUGO Dody Swim Shorts, Black.
    HUGO
    £59.00
    Now £59.00 Was £80.00 Save £21.00

  • HUGO Abas Swim Shorts, Open Green

    HUGO Abas Swim Shorts, Open Green
    HUGO
    £51.00
    Now £51.00 Was £75.00 Save £24.00

  • HUGO Abas Swim Shorts, Medium Blue

    A pair of medium blue swim shorts with a white vertical logo print on the right leg, branded with the name 'HUGO'.
    HUGO
    £51.00
    Now £51.00 Was £75.00 Save £24.00

  • HUGO 3-Pack Split Logo Modal Boxer Trunks, Black

    Three black modal boxer trunks with split Hugo logo waistband.
    Back view of black boxer trunk
    3-pack
    HUGO
    £42.00
    Now £42.00 Was £60.00 Save £18.00

  • HUGO 3-Pack Back Label Sports Socks, Multicolour

    HUGO 3-Pack Back Label  Sports Socks, Multicolou
    HUGO
    £20.00
    Now £20.00 Was £30.00 Save £10.00

  • HUGO 3-Pack Planet Boxer Trunks, Black

    Three black boxer trunks with HUGO branded coloured waistbands
    back of black HUGO boxer trunk
    3-pack
    HUGO
    £32.00
    Now £32.00 Was £45.00 Save £13.00

  • HUGO 3-Pack Planet Boxer Trunks, Black, Navy, Blue

    Three pairs of Hugo boxer briefs in black, navy, and blue with white waistbands on a white background.
    Navy blue boxer briefs with a white waistband featuring 'HUGO' branding on a white background.
    3-pack
    HUGO
    £37.00
    Now £37.00 Was £50.00 Save £13.00

  • HUGO 3-Pack Planet Boxer Briefs, Black

    Three black boxer briefs with colorful 'HUGO' waistbands on a white background
    Black boxer briefs with blue waistband featuring 'HUGO' branding on a white background.
    HUGO
    £37.00
    Now £37.00 Was £50.00 Save £13.00

  • HUGO 3-Pack Boxer Trunks, Black, Green, Grey

    Three pairs of HUGO boxer trunks in black, green, and gray on a white background.
    Green boxer briefs with 'HUGO' waistband on a white background
    3-pack
    HUGO
    £35.00
    Now £35.00 Was £45.00 Save £10.00

  • HUGO 3-Pack Boxer Trunks, Multi Colour

    HUGO 3-Pack Boxer Trunks, Multi colour
    HUGO
    £35.00
    Now £35.00 Was £45.00 Save £10.00

New Arrivals FAQ

What is your Delivery Time?

For all of our delivery information please check out our Delivery Policy

Is this all the products you have?

We are constantly updating and adding to our collection - but if you are trying to find something and its just not here - please reach out and we'll see what we can do!

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