The Full Emporio Armani Men's Swimwear Collection for Spring Summer '16 Is Now In!
This season sees the re-launch of Armani's swimwear offering under the Emporio Armani EA7 sub-brand. The branding is consistent throughout the pieces, whether it is swim shorts, swim briefs or flip flops. Emporio Armani swim shorts have been consistently one of our bestselling swim short styles season after season, but I think with the revamped and consistent branding across the collection, I think this will really help the connection with the consumer. Bright pink, vibrant turquoise and dazzling lemon ensure that the solid swim short styles really stand out on our web page. They really are asking to be taken down to the beach!! The solid colour swim shorts are in available in two different leg lengths this season too - classic mid-length and a shorter athletic-fit length. The standout styles for me, and the ones that are most crying out to be added to my swimwear collection, are the Emporio Armani EA7 Sea World Core Swim Shorts in Navy (i.d. 11898) and the Emporio Armani EA7 Sea World BW Eagle Swim Shorts in White/Blue (i.d. 11890). And don't forget about the Armani flip flops we have. Classic black and white Armani style, with cushioned sole and comfortable fit.
