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We are pretty old in terms of online retail, having started out in 1999, but still feel young at heart!

UnderU is THE place to go for all your premium brands underwear needs. Offering more
than the average shopping experience –

  1. 40+ Leading Men's Designer Brands
  2. Trusted by 400,000+ Customers
  3. Over 10,000 Products Across 1000s of Lines
  4. Rated Excellent on Trustpilot
  5. 25 years of experience
  6. Over 10,000 Products Across 1000s of Lines



Men's Designer Underwear and Men's Swimwear Brands

We are proud to be selected by so many top brands to sell their newest collections and favourite bestsellers. Our aim is to bring you the very best designer Underwear, Swimwear, Socks, Clothing & Accessories from the best brands, along with an easy, fast and enjoyable shopping experience.

We stock over 40 Top Designer Brands such as - GANT, Hanro, Tommy Hilfiger, Calvin Klein, Diesel , Ted Baker, Emporio Armani, HOM, BOSS  and many more!

We are always on the look-out for new great brands. Therefore, please do let us know if there is a top brand that you would like to see stocked.


Our History

Established in 1999 - We may be pretty old in terms of online retail. However, our passion for style, and 25 years of experience in working with iconic brands, keeps us forever young at heart!

We know how important it is to get things right – From fast dispatch to speedy delivery, great communication, and a dedicated aftercare team to ensure that you are happy with your purchase journey from start to finish.

We aim to offer a premium shopping experience with the customer at the heart of everything that what we do here at UnderU.

Customer Service at UnderU

UnderU is not just a shopping destination - It's a sanctuary for those who seek a refined experience.

Customer Service is at the very heart of our business, and we aim to offer our customers a premium experience in line with the quality of the brands that we offer here at UnderU 

Meet Natalie, Bill, Stephen & Jess – our dedicated Customer Service Team. Reach out to us at or call 01920 438 002 (09:00-16:00, Mon-Fri) and we will be happy to assist you with your shopping journey.

You can also find us on Facebook, Instagram, and Twitter (@underuuuu)

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