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We are pretty old in terms of online retail, having started out in 1999, but still feel young at heart!

The place to go online for premium branded men's underwear, men's swimwear, clothing, men's socks & accessories.

Men's Designer Underwear and Men's Swimwear Brands

We are very proud to be selected by so many top brands to be allowed to sell their collections online. Our aim is to bring the very best designer Underwear, Swimwear, Socks, Clothing & Accessories brands to our customers. We have been adding a number of new brands recently, including Gant, Hanro, Tommy Hilfiger underwear, Wolsey, Calvin Klein Men's Briefs, Diesel Underwear, Ted Baker, Emporio Armani Boxers, Hom, Hugo Boss underwear and many more.

We are always on the look-out for new great brands, so please do let us know if there is a top brand that you woulds like to see stocked on the UNDERU website.


Our History

We started our journey as an online retailer in 1999. We have therefore enjoyed 25 years of serving over 160,000 happy customers during this time.

Recently we have doubled our focus on offering customers the best brands at the very best prices and are busy adding more brands and building out our offering.

UNDERU's Customer Service Team

Customer Service is at the very heart of our business and we aim to offer our customers a premium experience in line with the quality of the brands that we offer here at UNDERU. Our Customer Services team is made up of Natalie, Kelly, Jess, Florin, Bill & Simon.

Please feel free to contact us anytime at or call us on 01920 438 002 between 09.00-16.00 Monday-Friday. We always aim to get back to any emails by the next working day.

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