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Captivating Italian tailoring splattered elegantly on to modern-day essentials. Our new collection of MSGM clothing and underwear here at UnderU features the bold use of simplicity to give that street style a lick of class. You can find yourself staple pieces to wear day-to-day in solid colours like black and white. T-shirts, shorts, underwear and more, all made with high quality materials and shaped to perfection. Designed by an electric and unpredictable artist who grew up in Italy and really focuses on the details with every single product. This brand could be described as Italian style with an international twist - MSGM does not disappoint. 

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What is MSGM? To put simply, it is a brand that deserves your undivided attention. MSGM is an extremely popular luxury Italian brand that is known world-wide and is utterly adored in East Asia for its bold choice of colours, prints and artistic creations. MSGM is one of the best emerging brands that specialize in men's underwear, clothing and accessories. MSGM are never caught skimping on creativity nor quality of a superior nature in any of their products. Designed to bring streetwear an artistic punch.

MSGM Underwear

Picked with absolute certainty we have chosen a handful of classic contemporary and modern pieces that are undeniably brilliant. Designed with just a touch of Italian tailoring tradition to bring Italy's exquisite detailing to current trends. MSGM underwear found here at UnderU is designed using the finest of fabrics to give you a sensational fit for long-lasting comfort whilst also being a staple in your underwear drawer. 

MSGM Clothing

MSGM is known for their high fashion collections that have been spotlighted by the likes of Vogue. We have chosen a luxurious mix of MSGM clothing that will be the perfect additions to your wardrobe. The brand loves to zoom in on its iconic t-shirt collections so of course, we had to get some. Bringing high-end style to everyday fashion, our brand new MSGM clothing is booming with temptation.

The MSGM Brand

MSGM is an Italian brand founded in 2009 by Massimo Giorgetti, a man known for his creative spirit. The brand was introduced to highlight the traditional Italian tailoring of Milan by creating masterpieces of clothing that marble together tradition with present day attire. The captivating brand name was derived from the founder himself as it is an acronym of his own name. Giorgetti lives to excite the eyes of his consumers with his eccentric and captivating use of colour. Adored by many, MSGM has teamed up with artists of the likes of Maurizio Cattelan, Pierpaolo Ferrari, Nico Vascellari and Henry Hussey. This brand stands strong with a message as clear as glass - "Unstoppable wind of pure energy".