What started off with two university students, the words ‘Get Your Own f***ing Lighter’ printed onto a lighter, and a simple script over a floral-printed tee has now become the 26th fastest growing business in the UK.
HYPE. started off with a small office space in Leicester, before very quickly taking over the whole building. Employees would apparently skateboard from unit to unit and do their photoshoots of their HYPE designs on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevigne and Tom Hardy representing the brand.
What started off with two university students, the words ‘Get Your Own f***ing Lighter’ printed onto a lighter, and a simple script over a floral-printed tee has now become the 26th fastest growing business in the UK.
HYPE. started off with a small office space in Leicester, before very quickly taking over the whole building. Employees would apparently skateboard from unit to unit and do their photoshoots of their HYPE designs on the roof. Social Media had a huge impact on how HYPE made their mark on the world; that and the huge celebrity following they have.
HYPE t-shirts are always unique, colourful and fun; exactly what a boys' t-shirt should be. Their use of screen printing to create razor sharp patterns and images makes HYPE stand out from the crowd and is why they have reached cult status.
HYPE backpacks have now become instantly recognisable, perhaps due to their eye-catching designs, or perhaps it's simply due to the amount you see being carried around the streets of the UK. HYPE's backpacks are now just as popular as their t-shirts, with their colourful designs and fun images always making a bold statement.
