Mens Swimwear & Underwear Fashion News | UnderU Blog

Levi's Socks 27/03/2018

Levi’s Socks…The unlikely return of the sock this Spring/Summer

Levi’s Socks, the shortcut to your SS18 wardrobe… One of menswear’s most loathed items is making a comeback. But before you recoil in horror, it’s worth remembering that white socks weren’t always the mark of a style pariah – and today some of the coolest men in the world are pulling them on once again. In a recent poll taken by Esquire – white socks were voted, alongside ultra deep V-necks, square-toed shoes and spray-on skinny jeans, as among the most heinous things a man can wear. Though those other garments are certainly... Read More

Levi's Underwear 19/03/2018

Levi’s Underwear for SS18

Levi’s underwear at UnderU Proving that they don’t just make our favourite jeans, Levi’s give pretty amazing men’s underwear too.  While we know they may not be the first brand you think of, bare with us…after all we know men’s underwear better than anyone. First up on our Levi’s underwear 101 is fabric composition…each pair of boxers are fabricated from a super soft cotton elastane blend for a superior comfort fit.  Their shaped no-fly pouch adds greater support with its double layer, and the super soft elastane waistband features a contrasting interwoven Levi’s branding so... Read More


Our Favourite SS18 Men’s Underwear

It’s big drop week at UnderU, with loads of our SS18 Men’s Underwear collections going online.  Here are just a few of our favourites…. First up these bold Versace briefs. Incorporating a new waistband this season, with a slightly more neutral colour palate, these Versace briefs still pack a bold punch but in a more subtle way. Next our classic Versace boxers, these remain the same for SS18, but are still as perfect as ever.  They are still one of our favourite pairs of men’s boxer’s ever.  Nest, our Puma... Read More

men's underwear sale 02/01/2018

Men’s underwear sale picks

Our men’s underwear sale is now live… It’s time for our huge Winter men’s underwear sale.  Every year it’s the perfect time to take stock of your current underwear and update/replace where appropriate.  It’s also a great time to buy those more special and expensive pieces that you may have not considered before a nice big discount. We have put together a small edit of our favourite pieces that are currently in our Winter sale.  From everyday boxers to some more special ‘going out out’ pieces…. Shop our fantastic men’s underwear sale here,... Read More

men's underwear 20/12/2017

Men’s Underwear: Last postal dates for all your gifts

There is still time to buy your last minute men’s underwear gifts.  Just make sure you have checked out your basket by Wednesday at 3pm for first class delivery, and Thursday at 3pm for next day and express delivery. If you need some men’s underwear gift inspiration then check out our gift guide below. Wishing all our customers a very Happy Christmas!  

Hugo Boss Swimwear 08/12/2017

Hugo Boss Swimwear at

Hugo Boss Swimwear have all your Winter sun wardrobe requirements… Hugo Boss are known for their paired back elegance and superior attention to detail.  They are a brand associated with luxury and good taste.  What we didn’t know about Hugo Boss, was that they have practicality down to a fine art too.  It’s not often that style and practicality are mentioned in the same sentence, but Hugo Boss Swimwear really do achieve both swimmingly (sorry excuse the pun!).  We’ve all been there, those gorgeous cotton swim shorts that take ages to dry.  Or those light... Read More

Small Business Saturday at

Support Small Business Saturday – up to 25% off all men’s underwear orders this weekend As a small business ourselves we are proud to support Small Business Saturday, which exists to support, inspire and promote small businesses. Here at UnderU our relatively small business size helps us to be more in tune with our market selling men’s underwear and helps us to respond to our customers with great agility (we hope you agree!!). We are also proud to provide employment to a growing number of local people, with our total workforce now up... Read More

men's underwear 23/11/2017

Our favourite Hugo Boss underwear for Christmas

It’s a festive checkmate this season with Hugo Boss underwear… Our Winter Hugo Boss Underwear has landed on site and it’s chock-full of perfect Christmas presents.  Red and black hues dominate the collection with some red tartan and inky baroque prints thrown in for good measure.  Hugo Boss are never shy to flash their logo, and why would they?  Their discreet yet punchy logo sits proudly on all their waistbands.  We particularly love the black, red and check boxer multi-pack; meaning you can cover every underwear base this festive season.  We especially... Read More

Happy Socks 16/11/2017

Happy Socks 4 for 3 promotion

Happy Socks = Happy Christmas Here at UnderU one of our favourite men’s sock brands are Happy Socks.  We love their gorgeous packaging (no Christmas wrapping required!!) and their colourful bold designs, these are seriously cool socks.  We all know that socks are the perfect stocking filler.  They are practical but fun at the same time and every chap we know loves to receive them. We currently have a buy three get four promotion on all our collection.  Simply use code Happy4 at checkout. Happy Socks started in 2008 with the hope... Read More