Paul Smith Socks: The Ultimate in men’s luxury

Paul Smith Socks are probably my favourite of all time, there I said it. I guess in the underwear game having a favourite is like admitting you have a favourite child. Not very appropriate. The great thing about designer socks is that they are an instant and super cheap way of buying into a high-end brand. Especially with a look that is as iconic as Paul Smith. Paul Smith Socks’ iconic multi-stripe and artist stripe are instantly recognisable and a great way of adding some personality to your outfit. Gone... Read More

Christmas Underwear, it’s time to dig out those Christmas pants!

If Christmas jumpers aren’t really your thing, how about Christmas Underwear? It’s probably a much easier way of getting into the Christmas spirit than having Father Christmas emblazoned across your chest. Christmas Underwear actually is the perfect accompaniment to the most wonderful time of the year. The time we can all say ‘f**k it’ it’s Christmas and eat another mince pie, so just *might* be a little heavier than usual. So, bite the bullet, order a size up in one of our wonderful festive prints. Eat, drink and be merry!... Read More

Boys Designer Underwear 29/11/2019

Boy’s Underwear 3-for-2 on all multi-pack orders ALL WEEKEND

Here at UnderU, we have a huge selection of Boy’s Underwear. Whether your little chap prefers Gant, Calvin Klein, or Bjorn Borg we’ve got you covered. Boy’s Underwear is now one of the fastest growing parts of retail. With the trend for matching older siblings and Dads hugely popular, and teen boys getting more and more conscious of what they are wearing, it’s no wonder. What was once a rarely spoken about piece of boy’s clothing, is now a statement piece in itself. We could probably blame Justin Bieber in... Read More


Get Beckham’s Latest Holiday Look with Versace at UnderU

The Beckham family has been enjoying a spot of downtime on a relaxing yoga retreat in Italy last week, but it’s David Beckham’s choice of swimwear (among other things) that’s been capturing the attention of fans more than anything else. Sporting two of the latest and most popular pieces from the Versace swim shorts collection, Beckham has been showing off his enviable yoga skills as well as enjoying some fun in the sun with his family. One thing’s for sure, the man has excellent taste in swimwear. The Versace swim... Read More

Happy Socks 16/11/2017

Happy Socks 4 for 3 promotion

Happy Socks = Happy Christmas Here at UnderU one of our favourite men’s sock brands are Happy Socks.  We love their gorgeous packaging (no Christmas wrapping required!!) and their colourful bold designs, these are seriously cool socks.  We all know that socks are the perfect stocking filler.  They are practical but fun at the same time and every chap we know loves to receive them. We currently have a buy three get four promotion on all our collection.  Simply use code Happy4 at checkout. Happy Socks started in 2008 with the hope... Read More

calvin klein boxers 02/08/2016
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Men’s Underwear that the girls can borrow from the boys

Men’s Underwear For The Girls Come on boys, you all know how sexy it is when your girl borrows your clothes.  Be it your favourite men’s pyjamas shirt, those Calvin Klein boxers that she seems to look sexier in than you ever could, or even a pair of your men’s designer socks on a cold Winter night. Us girls all do it, and it now seems to be one of the biggest trends of 2016.  Calvin Klein underwear has always had a unisex essence to it’s collection, their men’s underwear styles being just... Read More

men's swimwear 18/07/2016

In The Market For Some New Men’s Swimwear? Shop our edit here…

Shop Men’s Swimwear & Men’s Swim Shorts this Summer Nothing says Summer like a pair of printed men’s swim shorts, we can almost smell the salt in the air as soon as we even see a pair. While some men think nothing of donning a pair of fluorescent palm tree printed men’s swim shorts, others like to keep it a little more understated. Luckily we have both camps catered for; whether you prefer those fluorescent palm trees or a navy polka dot, don’t buy anything until you check out our top... Read More

Hugo Boss underwear 26/06/2016

Hugo Boss Underwear

All of our SS16 Hugo Boss Underwear has landed on site now and we think it’s a rather fantastic collection.  Acid bright logos and royal blue hues dominate the collection with some cool geometrical patterns thrown in for good measure.  Hugo Boss Boxers have always been a firm favourite here at UnderU and their new low rise sporty take on the original Hugo Boss Boxers are our new object of affection.  Hugo Boss have replaced the old logo with just the word Boss and a navy bold horizontal stripe, that will satisfy even the most... Read More

Gant Underwear SS16 collection 22/06/2016

Gant Underwear & Gant Men’s Swimwear – the full Spring Summer ’16 Collection

The full Spring Summer ’16 Collection is available from men’s underwear specialist, UnderU. Gant underwear – bright colours, striking stripes, and a floral tribute As you can see, this season’s collection of Gant underwear is full of colour and fresh designs. The collection is made up mainly of great-value multipacks, and my favourite is a classic – the 3-pack of black boxer trunks with colour waistbands in orange, blue and pale blue, i.e. 12284. However, the multipack that is selling out fastest this season is the 2-pack floral tribute, i.e. 12283 Gant Men’s... Read More

DSquared2 boxer shorts 14/06/2016

Men’s Underwear for Fathers Day

Men’s Underwear Fathers Day Gift Guide! With Fathers Day just around the corner here are a few of our favourite men’s underwear present ideas (we have also thrown in some men’s t-shirts and men’s socks for good measure!). We think most Dad’s are uber practical, lets face it, they love nothing more than a present they can actually put to use.  Enter’s humble gift guide.  Everything included is not only going to give you major Son/Daughter/Wife/Husband points, but you know it will actually be used (that monogrammed tanker still gathering dust... Read More