Category

Hugo Boss

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BOSS Underwear & Swimwear Spring Summer ’20 | New-in BOSS

The promise of brighter days are on their way, as we welcome our brand new SS20 BOSS swimwear & underwear collection. We are so excited to share with you the fresh new styles and essential pieces now available for getting out and about . Find below a snippet of the new-in bits and bobs that you can finally get your hands on… BOSS Underwear Starting off with their new underwear range: Is it obvious for me to say that these pants are designed for support, comfort and breathability? Because BOSS... Read More

boss starfish swim shorts 20/07/2020
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BOSS swim shorts competition – win any pair of Hugo Boss of your choice

BOSS swim shorts are a firm favourite at UnderU, and are consistently featured in our top 5 swim shorts brands every week. We believe we have the large range of BOSS swimwear anywhere in the UK, and we currently stock a massive range of 48 different styles (and that does not even include our 15-strong range of HUGO swimwear)… please let us know if you anywhere with a better range than us!! To help highlight our range, we are running a free competition for you to win any pair of... Read More

HUGO underwear x Liam Payne: An Inside Look At His Celebrity Style.

“I think I would define my style as quite laid back and just things that go together quite simply rather than over complicating things and detracting away from yourself.” – Liam Payne during HUGO underwear interview 2020 Is your wardrobe starting to look dated? Does Liam’s statement sound like your fashion sense? Pieces in our HUGO underwear range could be the essential staples that you are missing in your wardrobe. If you are looking to find, modernize or simplify your signature look, it is time for you to hu-GO and... Read More

Hugo Boss: Its development over the decades

Lets take it back to 1924.. Hugo Ferdinand Boss founded his own clothing company which is commonly known as HUGO BOSS today. This company featured staple general purpose clothing items such as shirts and jackets. Eventually, this lead to a broader range including raincoats, work clothing and sportswear. As we all know the brand Hugo Boss is now hugely popular for its casual sportswear. During the 1930’s the Hugo Boss company boomed. With the rise of the Nazi Party in Germany there was a spiking growth in sales. Interestingly, Hugo... Read More

Hugo Boss Socks 09/04/2019

Hugo Boss socks giveaway

A whole weeks worth of Hugo Boss socks for you AND a lucky partner… Win a weeks supply of Hugo Boss socks for you and your partner.  Simply tag your chosen friend in this image on our Instagram page, and both be following us with a chance to win.  The winner will be announced on the 26th of April and tagged on our Instagram account. Open to UK residents only        

Hugo Boss Swimwear 08/12/2017

Hugo Boss Swimwear at UnderU.com

Hugo Boss Swimwear have all your Winter sun wardrobe requirements… Hugo Boss are known for their paired back elegance and superior attention to detail.  They are a brand associated with luxury and good taste.  What we didn’t know about Hugo Boss, was that they have practicality down to a fine art too.  It’s not often that style and practicality are mentioned in the same sentence, but Hugo Boss Swimwear really do achieve both swimmingly (sorry excuse the pun!).  We’ve all been there, those gorgeous cotton swim shorts that take ages to dry.  Or those light... Read More

men's underwear 23/11/2017

Our favourite Hugo Boss underwear for Christmas

It’s a festive checkmate this season with Hugo Boss underwear… Our Winter Hugo Boss Underwear has landed on site and it’s chock-full of perfect Christmas presents.  Red and black hues dominate the collection with some red tartan and inky baroque prints thrown in for good measure.  Hugo Boss are never shy to flash their logo, and why would they?  Their discreet yet punchy logo sits proudly on all their waistbands.  We particularly love the black, red and check boxer multi-pack; meaning you can cover every underwear base this festive season.  We especially... Read More

Hugo Boss Underwear 23/05/2017

Introducing SS17 Hugo Boss Underwear

The gentleman’s choice, Hugo Boss underwear SS17 has arrived… It is big drop week at UnderU, loads of our Spring/Summer collection are now online.  One of our favourite  designers is Hugo Boss underwear.  We love their grown up take on men’s underwear  and always enjoy seeing what each collection holds. First up in our selection is my personal favourite, the Hugo Boss underwear retro logo boxer.  Their bold styling and prominent logo are bang on trend. Next up are our favourite Hugo Boss multi-packs.  If you are looking for quality and... Read More

26/02/2017
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Hugo Boss Men’s Swimwear

Dive into Summer early with Hugo Boss’ swim shorts… Hugo Boss are known for their paired back elegance and superior attention to detail, they are a brand associated with luxury and good taste.  What we didn’t know about Hugo Boss, prior to trying their swimwear, was that they have practicality down to a fine art too.  It’s not often that style and practicality are mentioned in the same sentence, but Hugo Boss Swimwear really do achieve both swimmingly (sorry excuse the pun!).  We’ve all been there, those gorgeous cotton swim shorts that take... Read More

hugo boss men's briefs 15/02/2017

Hugo Boss Underwear SS17

Simple, sexy and stylish.  Hugo Boss men’s underwear SS17 has arrived… Hugo Boss underwear are celebrated for their iconic designs and premium quality; they transformed the staple boxer trunk with their premium stretch-cotton blend technology and continue to pave the way in men’s underwear design.  We all know the saying that German people are known for their attention to detail, well it certainly rings true with the precision cut and fabric composition of Boss underwear, if you are looking for modern shapes with a masculine colour palette, then make sure... Read More