Puma Men’s Underwear for Autumn/Winter 2020 from UnderU.com
Puma men’s underwear is a new brand for us at UnderU. With an emphasis on sport and performance underwear, at a reasonable price. Puma are fast becoming one of our go-to sport performance underwear brands.
Puma men’s underwear Brand History
Currently, Puma is the third largest sportswear manufacturer in the world. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company, Dassler Brothers Shoe Factory. The relationship between the two brothers deteriorated until the two agreed to split in 1948. Then forming two separate entities, Adidas and Puma. Following the split from his brother, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler; as Adidas was based on Adi Dassler). He later changed the name to Puma. Puma’s earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company’s name, in 1948. Puma’s shoe and clothing designs feature the Puma logo still to this day.
Puma then shot to fame during the famous 1968 Olympics Black Power Salute. Puma sponsored African-American athletes Tommie Smith and John Carlos. After winning gold and bronze in the 200 meters respectively, they took to the podium with their Puma Suedes in hand, bowed their heads and raised their black-gloved fists in silent protest during the playing of the national anthem. An act meant to stand up for human rights and to stand up for black Americans.
In May 2011, The Guardian released an article saying that Puma was the “world’s first major company to put a value on its environmental impact”. According to the article Puma “has made a commitment that within four years, half its international collections will be manufactured according to its internal sustainability standard. By using more sustainable materials such as recycled polyester; as well as ensuring its suppliers develop more sustainable materials and products.
Puma is a brand that is historically significant and performance driven – so we are delighted to stock them. We are confident our collection of men’s underwear, socks and t-shirts will be a fantastic addition to your gym attire for years to come.