The Body Coach, Bjorn Borg Underwear & Competition Time!

New year, new you?  We have The Body Coach’s new book and some Bjorn Borg Underwear for you!

Joe Wicks, or as you will probably know him, The Body Coach, is now one of the most recognised faces on Instagram and has a huge following with his easy to follow healthy recipes and his fun approach to fitness.  If you are looking for a new year, new you, book then Joe’s “Lean in 15” won’t disappoint, it’s full of healthy fun and fast recipes that anyone could rustle up.

Joe is also the new face of one of UnderU’s favourite men’s underwear brands, Bjorn Borg underwear.  Here is what Joe had to say about his appointment.  “It is an absolute pleasure to be working with Björn Borg. I have been a massive fan of the brand for a long time and I’m looking forward to working with the whole team.”  “From HIIT training in the park to cooking crazy Lean in 15 recipes in my flat, I know that the Björn Borg brand will make me look and feel the part!”

Here at UnderU we couldn’t agree more.  Bjorn Borg Underwear are always at the forefront of men’s underwear design, but they always add an unexpected twist (remember their unique keyhole opening?).  We think Joe, with his fun and creative energy, will be the perfect match.

To celebrate the new year we have a fantastic giveaway for you.  Win a copy of Joe’s new book, Lean in 15, and a pair of Bjorn Borg pants from UnderU.  Visit our competition page here to find out more.  Good luck!

Bjorn Borg boxers & Joe Wicks | UnderU

Joe is wearing Bjorn Borg’s Boxers, buy them here from

Bjorn Borg underwear & Bjorn Borg Boxers Worn by Body Coach Joe Wicks | UnderU

Joe is wearing Bjorn Borg Maasai Print boxers, buy them here from

Bjorn Borg Underwear & Bjorn Borg Boxers Worn by Joe Wicks | UnderU

Joe is wearing Bjorn Borg Active Cycling Trunks in Orange, buy them here from

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