Emporio Armani Men’s Underwear Celebration

UnderU celebrate a landmark year for Emporio Armani Underwear

As one of the most recognisable names in fashion it’s no surprise that in 2015 Emporio Armani celebrates 40 years of enormous success.  For forty weeks they are sharing the greatest, most memorable moments from the world famous fashion house, featuring not only notable catwalk appearances and campaigns but also his invaluable contribution to the world of design through every aspect of his huge cultural empire.  #atribute is a exquisitely curated digital platform and social media campaign which lets us all get in on the birthday celebrations and will be updated with a new theme each week. From current street style portraits to Armani underwear the website will showcase the many areas of fashion which Giorgio Armani has shaped and influenced.

So it is only right that we celebrate Giorgio Armani’s forty years as the king of Italian chic with our favourite pieces from the Emporio Armani Underwear collection at UnderU.