A Spotlight on Diesel Underwear
Presenting UnderU’s Diesel Underwear Collection AW15
“It’s a statement on individuality and self-expression, a battle cry for innovation, artistry and technical expertise, driven by the belief that passion is the greatest muse.” Renzo Rosso founder of Diesel and Diesel Underwear.
Diesel is one of the most popular clothing brands in the world. Founded in Italy in 1978 by Renzo Rosso, using a loan from his Father. When Renzo Rosso founded the brand, his idea was to address people across the world in one common language and product. He set out to establish an international platform in which he could distribute his product.
Since then Diesel has grown to truly be a lifestyle brand. The company now has both men’s and women’s clothes, Diesel Kids, fragrance, eyewear, Diesel underwear, footwear, leatherwear, a luxury line, Diesel Gold, and 55 DSL, which is the sportswear division.
They have also had many notable collaborations: In 2008, a special denim line with Adidas. Fuel for Life, a fragrance collaboration with L’Oreal, a watch and jewellery collaboration with Fossil. In 2008, the brand also created 500 limited edition Diesel cars with Fiat. Diesel also owns shares in Victor & Rolf, Maison Martin Margiela and DSquared2.
Aimed at the younger customer, Diesel underwear and their Boxers are fun and innovative. You only have to look at their latest collection (glow in the dark Diesel men’s boxers anyone?!) to see that the average Diesel customer is not afraid of taking risks or having buckets of fun. Which brings us nicely onto their AW15 collection and our favourite pieces.
Diesel Underwear Now Available at UnderU