The new HOM underwear SS14 collection at UnderU

In Review: Spring Summer ’14 – HOM underwear collection at UnderU

Hom is one of the leading specialists in men’s underwear. Their ethos is to create comfortable and functional underwear, cut with precision and a meticulous care for attention. As fans of HOM underwear will already know, this unique brand is made up of several sub ranges, each displaying their own individual identity. For Spring/Summer 2014 we at have encapsulated a little guide to these sub range to make it easier for you to shop the new collection.

The new Sport collection combines fashion and performance in colourful underwear that ensures comfort and support in technical materials that allow the skin to breathe. Given that the World Cup is happening in Brazil this Summer, this collection is inspired by the nostalgia of the golden age of football in the 70’s and 80’s. The colours scheme is built around the Brazilian green and yellow of course, but also the colourful flags of football’s other key countries… er,  including England of course!!

Plain colours and stripes are subtly worked on sensitive polyamide microfibre with flag details as reference to the countries. Will Steven Gerrard and company be better placed in Rio if they were suitably kitted out in HOM underwear?! UnderU would be happy to supply!!

For the Business range, this season draws its inspiration from the palaces of the French Riviera. Featuring refined materials and finishes, the collection is built around classic but always stylish colours, such as grey, white, blue and black. This ultra comfortable HOM underwear focuses on design, whilst remaining sober and offering refined and elegant details with a ‘less is more’ approach.

Hom’s patented HO1 range combines style and function with its unique horizontal opening. The inspiration behind SS14’s collection is ‘Preppy Resort’; a nautical theme consisting of a classic navy, red and white colour scheme enhanced with touches of green. The Yacht stripe print is a particular favourite at UnderU this season and we are offering it in both boxer trunks and briefs.

For fashion addicts out there, look no further than Hom’s Black Addict collection. This is for the customer who takes pleasure in cleverly combining the latest fashion trends and knows how to enhance his figure with underwear. This season, Black Addict uses a spectacular combination of materials, featuring re-workings of previous best selling fabrications such as the leather effect, jeans devore prints. The Rock n’Roll inspiration and the black colour are still present but enhanced this season with some military touches.

Through the Temptation range we begin to see a more urban and seductive theme emerging. This up-market collection is audacious, tasteful and chic with perfect detailing and delicate flowing fabrics. This Summer, HOM have created some beautiful products made from premium materials – fabrics playing with transparency, innovative flocked prints…whilst remaining in summery tones, combining shades of white, turquoise, black and grey. With an emphasis on fine materials and waistbands, some of these products offer an almost ‘second skin’ quality similar to the popular Plume styles offered in our continuity range. All these styles offer a mix of seduction and extreme comfort, trademarks of the HOM brand.

We hope you will agree, that HOM underwear continues to go from strength to strength.

HOM SS14 Underwear UnderU

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