Latest news blog | UnderU

26/02/2017
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Hugo Boss Men’s Swimwear

Dive into Summer early with Hugo Boss’ swim shorts… Hugo Boss are known for their paired back elegance and superior attention to detail, they are a brand associated with luxury and good taste.  What we didn’t know about Hugo Boss, prior to trying their swimwear, was that they have practicality down to a fine art too.  It’s not often that style and practicality are mentioned in the same sentence, but Hugo Boss Swimwear really do achieve both swimmingly (sorry excuse the pun!).  We’ve all been there, those gorgeous cotton swim shorts that take... Read More

hugo boss men's briefs 15/02/2017

Hugo Boss Underwear SS17

Simple, sexy and stylish.  Hugo Boss men’s underwear SS17 has arrived… Hugo Boss underwear are celebrated for their iconic designs and premium quality; they transformed the staple boxer trunk with their premium stretch-cotton blend technology and continue to pave the way in men’s underwear design.  We all know the saying that German people are known for their attention to detail, well it certainly rings true with the precision cut and fabric composition of Boss underwear, if you are looking for modern shapes with a masculine colour palette, then make sure... Read More

valentines day men's underwear 09/02/2017

The perfect men’s underwear for Valentines Day…

Passionate pink or bold black, our favourite boxers & briefs this Valentine’s Day… Love it or loathe it, Valentines day is just around the corner and we have a fantastic selection of gifts for him.   Some of our favourite men’s underwear designers have some great pieces to celebrate Valentine’s Day with a bang (excuse the pun…).  Whether you love traditional seductive underwear or would rather opt for something a little trendier, we have plenty of pieces for every taste. HOM underwear have pulled out all the stops and launched their seductive collection, it... Read More

Eletrunks men's underwear 02/02/2017

Eletrunks, Solve An Age Old Gentleman Problem

New men’s underwear solves the biggest penis problem that guys hate FOR when you need a bit of, erm, adjustment. You know when your junk just isn’t sitting right so you need to adjust it without looking like a creep with your hands down your pants? You’ve all been there. Well, now there’s a solution…. Meet Eletrunks. The appropriately named innovative designer men’s underwear let you adjust your manhood without hesitation. The website explains: “Eletrunks literally let you elevate your manhood without reaching below your waistband. They also create chafe-free zones... Read More

mens boxer shorts 20/01/2017

Are traditional boxer shorts back in Vogue?

The evolution of men’s underwear; why boxer shorts are back… <img src=”/content/dam/luxury/2016/08/25/Sunspel-small_trans_NvBQzQNjv4BqNUHzxaamNmHDqK-YksWRz2o-yMLyYquKCawpyDOW254.jpg” alt=”The now iconic advert” width=”256″ height=”160″ class=”responsive-image–fallback”/> As we all know fashion seems to come full circle, you only have to look a trend reports each season to see that designers have taken influences from past eras.  This SS17 it all about the 80’s, with oversized men’s t-shirts and enough logos to make Kim Kardashian sick.  But the last few seasons there has been a growing trend for the humble boxer short.  Retro-modernity is the height of cool... Read More

Gant Underwear 11/01/2017

Our Gant Underwear Competition Winner

Huge congratulations to Anna Birch who won our Gant Underwear competition featuring a months supply of Gant underwear worth £400. Lucky Anna was able to choose away at UnderU.com, spending a whopping £400 on Gant underwear. Here is what Anna had to say about her prize..   I came across the competition whilst on Facebook and entered as thought I might get lucky and it would be great to win and share amongst my husband, my two adult sons and one of their partners. When I actually won I had four happy men, especially my... Read More

bjorn borg underwear sale 04/01/2017
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Our men’s designer underwear Winter sale highlights

It’s the most wonderful time of the year…ok ok, we know Christmas is over but it’s Winter sale time here at UnderU.  Our men’s underwear sale this year is bigger and better than ever with a whole host of featured designers, from Calvin Klein boxers to Hugo Boss swim shorts and everything in between. As always we have done all the hard work for you and put together some of our favourite sale pieces.   Kicking off proceedings are one of our favourite men’s underwear designers, Bjorn Borg.  We love... Read More

thomas pink men's boxers 19/12/2016

Sales Soar For Colourful Men’s Underwear

Thomas Pink underwear hits a colourful mark Sale of men’s pants could be an indicator of economic buoyancy, experts have claimed. Fashion observers have found that men buy more colourful men’s underwear when the economy is booming, but return to their fail safe white, black and grey when there is a downturn, the Daily Mail reported. And now, as they reveal sales of colourful men’s underwear are on the rise, experts say it could be a sign the economy is on the road to recovery. The site, which has been... Read More

calvin klein boxers 08/12/2016

Why Women Are Buying Men’s Underwear?

A recent study by underwear giant M&S claim about half of their men’s underwear is actually bought by women, with some increasingly close to out-buying them. The British retailer claim half of their men’s underwear is currently bought by women, and while it’s impossible to ascertain how many of these are women purchasing for partners/parents and how many for themselves, the retail chain says it “does suggest that men’s underwear is a common consideration for women irrespective of whether or not they are wearing it themselves”. Without jumping to conclusions while... Read More

men's underwear sale for small business saturday 03/12/2016

Support Small Business Saturday – support UnderU – up to 25% off all orders this weekend

Support Small Business Saturday – up to 25% off all men’s underwear orders this weekend As a small business ourselves we are proud to support Small Business Saturday, which exists to support, inspire and promote small businesses. Here at UnderU our relatively small business size helps us to be more in tune with our market selling men’s underwear and helps us to respond to our customers with great agility (we hope you agree!!). We are also proud to provide employment to a growing number of local people, with our total workforce... Read More