Editors note: We've come a long way since Y-fronts! This sexy selection of mens designer briefs will ensure that you maintain maximum style and comfort at all times. There is a stylish variety of briefs and hip-briefs in a selection of colours and patterns.
Björn Borg is recognized for high-quality products and creative and innovative design, influenced by the sporting heritage associated with the Björn Borg name. At its core, it's success is based on strong collections and energetic branding.