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Founded in Stockholm in 1996 by four creatives, Acne's ambition
was to create and develop a lifestyle brand through desirable
products, as well as helping other people to build their brands.
This ambition led to diverse assignments in advertising, graphic
design, Internet games and TV production.
Acne was one of the first brands to see the space in the market
for denim and used this forward thinking to create 100 pairs of
unisex jeans. They were featured in Swedish Elle magazine and soon,
Sweden's leading boutiques wanted to carry the characteristic jeans
with bright-red stitching. These are the foundations of Acne. Visit Acne
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Before the untimely death of this design icon, Alexander McQueen, one of
his very last projects was the launch of his mens underwear
collection. The range includes basic underwear (UnderU stocks
this collection on a repeat basis), the fashion collection, which
is seasonal, sleepwear and
loungewear.
The Alexander McQueen underwear collection on UnderU has been
carefully selected to tell a seasonal story which includes all the
top selling lines.
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American Crew leads the way in mens grooming. With a passionate
commitment to mens grooming, our purpose is to bring men a great
new experience and provide them with innovative ways of
incorporating style into their everyday lives. American Crew
recognises the number of men that are concerned with their
appearance and who want to look their very best.
